The October Buzz...


by: Jay Johnson

Be sure to check out:
The Aton Project Newsletters at: http://www.self-publishinghelp.com/TheAtonProjectNewsletters.html. This newsletter, by author Tony VanSluytman, has been receiving rave revues despite it not being directed to writers.
and
FREE Writing Course http://http://banyonsbookdoctor.com.
We are quite proud of the contributions of these two dedicated authors and wish for you to learn more about them.

*** Moonspinners Writer's Page (http://www.maureenmcmahon.com), the website of Maureen McMahon, has been voted one of the 101 Best Websites by Writer's Digest 2006 - specifically her Ask The Experts section, created in collaboration with fellow author Fran Silverman (http://www.maureenmcmahon.com/bookmarketing.html).

The Experts Site is composed of 150 subscribers to Fran’s newsletter, Book Promotion Newsletter (http://www.bookpromotionnewsletter.com), who answer book marketing questions at no charge.

Download: 10 Ways to Promote Your Book...

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An Educational Delight...




Screenwriting Advice Article!

You are the Box Office Smash: The Personal Screenplay
by Gordy Hoffman



Right this very second, in the heart of every struggling, undiscovered screenwriter, in the dark, hidden corner deep within, there is a voice, a clear whisper, saying one thing:

You're never gonna figure this out.

And this is not referring to the story with its gaping hole, the finale missing a payoff, the hit and miss humor, the flat title.

I'm talking about freedom. The freedom to work as a screenwriter. Compensation for a home for family and a life. The resources to wake up and ply your craft and pay the freight, without obstacle. The chance to see your writing made into pictures, to work with the industry's best, to fulfill this goal of professional screenwriter. Hollywood success.

Behind this voice is the idea that somehow, some way, you'll find the hero, or the hook, logline or pitch that will punch your golden ticket. If you could only figure out what the studio wants, if you can only get a solid bead to this game, you know you can write and execute. What is the script I should write to get an agent? What is the one that will sell? It's not that I don't know how to write, I know how to write screenplays, I just need to know what they want, even though I think I know what they want, but I don't think I have the idea that they want. Yeah.

I'm not gonna figure this out, whispers the voice.

Why this uneasiness? Does it originate within ourselves? I don't think so. But where does it come from? The daily obsession with box office grosses? The news of the seven figure deals to newbies? The endless procession of boneheadedly conceived franchises-in-waiting arriving in the theatres every Friday? People winning Academy Awards for movies you would not be caught dead writing? Recognizing an idea you came up with years ago on your couch, produced with a $130 million budget drowning in CGI?

All these things are but a few of the possible reasons why this seeds unhealthy doubt and confusion in the modern screenwriter. Tracking these forces outside us and beyond our control in an effort to trudge the path to a successful screenwriting career will prove to most to be unproductive and corrosive. Basically, trying to figure out what Hollywood wants will land us in a resentment that makes "giving up" a sane response to the very challenge which used to inspire us. In short, we cannot chase a perceived trend and remember our dreams.

You cannot look at the marketplace and find your voice. You can find ideas, trends, and inspiration there, perhaps, but you can find these things driving in traffic as well. But listening to your voice is the key to creating original, compelling stories.

Your life is your own story. You have a completely unique thread of experience. By allowing yourself to express these emotional experiences, your screenplay, your story, will be different from any other and powerful, as original as your fingerprint.

Why is it powerful? When we have the courage to be specific about what we know about living, we create an authentic world an audience recognizes as the life they are living on planet Earth. This connects your audience to your story. This connection is the foundation of the phenomena of story.

Why does story mean so much to us? We recognize the triumphs and tragedies of our lives, with all the hilarity and tears. By seeing it, we are validated and it underscores meaning and purpose to living.

If we don't use what we've collected in life in our hearts and spirits, then our story loses its authenticity and the connection the audience should make fails. They do not see themselves, and when they leave the theater, they do not call their friends. When people do not call their friends after seeing a movie, the movie bombs.

When a writer opens their person to their work, when they allow themselves to be vulnerable, to risk exposure of the secrets of their life story, they take a huge step towards creating a screenplay of substantial value, a screenplay with a greater potential of a large number of tickets sold.

This is precisely why art and commerce have remained bedfellows for thousands of years. To look at the relationship between art and commerce as adversarial or incompatible is just plain foolish. Art happens when people invest their spirits in their work without fear, and story is artful when the writing is truthful and the writer is authentic.

And what do we have to be honest about? We can only lie about what we know, and we can only tell the truth about what we know. And that is what has happened to us, our life story. This is what we share.

This is not a pitch to write "what you know." This is not about writing stories about where you work or where you live. This is about writing about what you felt. You can imagine characters and worlds and actions and speech you've never personally experienced, but if you remember to infuse your choices with your emotional and spiritual struggles and victories as a human being, your screenplay will be different in the very best sense of the word.

The question you have to answer is not what does Hollywood want today. The question is how honest of a writer do you want to be. I guarantee you can write a blockbuster, you can write a box office hit. This will happen when you find an audience. And the correct path to this crowd of people is listening to yourself. If you practice, you will develop an inner ear for who you are and what you know and you will become masterful in loading your work with your fingerprints. Writing is personal work. You are the guitar. You are the box of paint. Give of that and your audience will remember why life is good and they will talk of you.


About the Author
Winner of the Waldo Salt Screenwriting Award at the Sundance Film Festival for LOVE LIZA, Gordy Hoffman has written and directed three digital shorts for Fox Searchlight. He made his feature directorial debut with his script, A COAT OF SNOW, which world premiered at the 2005 Locarno Intl Film Festival. A COAT OF SNOW made its North American Premiere at the Arclight in Hollywood, going on to screen at the Milan Film Festival and the historic George Eastman House. Recently, the movie won the 2006 Domani Vision Award at VisionFest, held at the Tribeca Cinemas in NY. A professor at the USC School of Cinematic Arts, Gordy is the founder and judge of BlueCat Screenplay Competition. Dedicated to develop and celebrate the undiscovered screenwriter, BlueCat provides written script analysis on every script entered. In addition, Gordy acts as a script consultant for screenwriters, offering personalized feedback on their scripts through his consultation service, www.screenplaynotes.com. For more articles by Gordy on screenwriting, visit http://www.bluecatscreenplay.com.




A Radio Show for Writers and more...

A new radio show devoted to book marketing made its debut on Tuesday, March 21, 2006 on Achieve Radio, noon to 1 p.m., MST. Host Francine Silverman will talk with authors, publishers and publicists, providing listeners with a unique perspective on book promotion.

To access Book Marketing with Fran, go to http://www.achieveradio.com and click “Click to Listen” at top of page. Should you miss the show, click “Shows & Hosts” on the left and scroll down to Fran’s show and click, “More-Click Here” for the archives.

Patricia Fry, president of SPAWN (Small Publishers, Artists, and Writers Network) and author of 24 books, will be Fran’s first guest. Patricia’s latest book is The Right Way to Write, Publish and Sell Your Book (Matilija Press 2006), a comprehensive guide for hopeful and struggling authors.

Fran is author of Book Marketing from A-Z and editor publisher of Book Promotion Newsletter, http://www.bookpromotionnewsletter.com




BOOK PROMOTION NEWSLETTER
Issue 147: Oct. 8, 2008

ISSN 1545-5599
BOOK PROMOTION NEWSLETTER
Issue 147: Oct. 8, 2008
EDITOR: FRANCINE SILVERMAN
http://www.bookpromotionnewsletter.com
http://www.nystatetravel.com

Issued every other Wednesday since 2003

In This Issue:

(1) Feature Article
(2) Grist for Your Mill
(3) Progress Report
(4) From the Pen Of..........
(5) Wonderful Websites

(1) FEATURE ARTICLE


WHAT'S IN A TITLE?
Maybe more than we realize

By Cindy La Ferle


This is a true story that underscores the importance of guarding our book titles and story ideas in the early stages of development. And it's a reminder that we all need to be extremely careful when we send out query letters and proposals to agents and book editors.

Here's what happened to me: Four years ago, I began working on a memoir about my midlife "crisis" and adjusting to the empty nest after my only child left for college. For the purposes of this article only, let's use the hypothetical book title, Midlife Meltdown: How I refeathered my new empty nest.

Around that time, I'd been writing for women's magazines, and was invited by the acquisitions editor of a women's press to submit any book ideas I had on my back burner. What luck! I had just finished the first three chapters of Midlife Meltdown, plus I'd created a marketing plan and an outline. I had already decided on the title and subtitle. The acquisitions editor was very interested in Midlife Meltdown -- and requested a full proposal package, which I sent two weeks later. The editor confirmed that she'd received it, and would get back to me later. Several weeks passed, however, and I didn't hear anything else from the acquisitions editor. I soon learned that this publishing company was reorganizing -- and that the acquisitions editor had moved on.

Still, I felt in my bones that my Midlife Meltdown was a good idea, and decided to work on it while my son was away at college. In between newspaper and magazine deadlines, I made some progress on the book.

Earlier this year, nearing completion of my memoir, I began shopping for agents. Right away, I found an agent who liked my writing and wanted to work with me, so I sent her a proposal. This agent loved the title and subtitle I'd chosen. But she told me that an empty nester's "midlife memoir" would NOT sell, and that she wanted me to rework the idea and re-package it as a how-to/self-help guide, and to quote some experts on the topic. I wasn't totally comfortable with her change of plan, so I decided to query other agents. Each time I did, I used the original full title.

My confidence was lifted when I heard back from a couple of agents who said they wanted to see my complete proposal and 50 sample pages; one wanted to see the finished manuscript when it was ready. And oh -- everyone remarked about how much they loved the title! Of course, I kept careful documentation of everything I snail-mailed and e-mailed to everyone.

Well, real life got in the way. A close family member was diagnosed with cancer. And then my widowed mother became ill, so I put my memoir aside and focused on my other, more immediate writing commitments. I planned to finish up the book proposal and polish the sample pages ... later.

This week, I opened the new issue of my favorite women's magazine, and gasped. In the book review section, I saw a brand-new title scheduled for release this fall. It's an empty nest memoir, very similar in scope to mine. And the title is ... drum roll ... exactly the same as my original title, right down to the subtitle. Even the cover illustration was strikingly similar to what I had suggested in my original marketing plan and book proposal.

Coincidence? It's entirely possible. I realize there's no such thing as a truly unique idea in publishing -- and I'm certainly not the only person to propose a midlife memoir with a marketable, catchy title. And I know you can't copyright a title. In any event, I'm not the sort of writer who likes to pursue legal action, even if I do have a case. Of course, I can re-title my own memoir and proceed as planned -- but frankly, the wind is out of my sails, and I am wondering why I should bother finishing a book that would now seem like a carbon copy -- a rip-off -- of another author's.

I'll recover from this setback. I might even reconsider self-publishing. If anything, I've learned to be more careful of my ideas; more discerning when it comes to sharing information about my dream projects. In the future, I'll probably start with a working title when I query agents or prospective editors. And when I do have a marketable idea, I won't let it sit or "gel" for too long. In this business, you really do lose if you snooze.

Cindy is author of an award-winning essay collection, Writing Home (Hearth Stone Books 2005). Her columns, features, and essays have been published in more than 50 publications, and she's a nationally syndicated blogger. http://www.laferle.com

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(2) GRIST FOR YOUR MILL

Gina Alzate, host of two new shows on Blog Talk Radio: Holistic Life Designs on holistic, metaphysics and spirituality, and Discover the World on world travel and diverse cultures. http://www.blogtalkradio.com/discovertheworld and http://www.blogtalkradio.com/holisticlifedesigns, is hosting an 8-Night Creative Writing Cruise to Panama, Costa Rica and Belize on April 6-14, 2009.

"I will be featuring this event in my first sessions at http://www.blogtalkradio.com/discovertheworld, the first week of October," she says. "This workshop at sea will be facilitated by Catherine Ann Jones, author of the popular TV series, Touched By An Angel, and her new book, Way of Story, http://www.wayofstory.com."

The Early Bird Special is active until Nov 7, 2008.

http://www.holisticlifedesigns.com
http://www.worldtoursandcruises.com


Melissa Alvarez is now the National Paranormal Examiner for Examiner.com. If anyone has any paranormal, metaphysical or new age events or news that they’d like to share – or topics they’d like to read about - they can email Melissa at paranormal@melissaa.com and she'll spread the word. "Also, if anyone has any books coming out on those topics, I can announce that too," she says.
Melissa Alvarez/Ariana Dupre

http://www.examiner.com/x-716-National-Paranormal-Examiner
Talgorian Prophecy http://www.cerridwenpress.com/productpage.asp?ISBN=9781419914164
http://melissaa.com
http://aspsychichaven.com


Dotsie Bregel is running her essay contest, co-sponsored by Dotsie's organization, National Association of Baby Boomer Women, http://www.nabbw.com, and GRAND Magazine, http://www.grandmagazine.com.

The contest is titled Sharing Memories from the '70s with the Kids.

Rules - You have 500 words to tell us about a specific memory from the '70s you plan on sharing with the younger generation(s) --- or, maybe one you have no intention of sharing! Show us a good story ... Take us back. Who was there, what were you doing, how old were you, why was the event so special? Details are what make a winning essay.

Submissions should be written in a Word document and sent as an attachment to contest@nabbw.com with "Memories from the '70s" in the subject line. Please make sure to include your name, email address, and short (no more than 75 words) bio at the top of your entry. Men may also submit! (Should a man win, he can keep the $250.00 and give the free National Association of Baby Boomer Women membership to a boomer woman.)

Prize Money - - $250.00 and F-R-E-E membership or renewal in the National Association of Baby Boomer Women. Plus your story will be published in the Our Voices http://www.boomerwomenspeak.com/stories.php section at http://www.boomerwomenspeak.com and in the January-February issue of GRAND Magazine. http://www.grandmagazine.com

DEADLINE: October 31, 2008

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(3) PROGRESS REPORT

Dan and Shari, hosts of the Canine Case Squad on WTBQ 99.1 FM, http://www.caninecasesquad.com, did a one hour simulcast on Saturday, September 27, 2008 with Dr. Leigh Foster’s The Pawz Cauze Show, which was celebrating its 100th anniversary show. http://www.blogtalkradio.com/thepawzcauze.


Sharon Gilchrest O'Neill was the guest of Jacqueline Foreman, host of Your Mental Health Radio Show on Blog Talk Radio, on September 25, 2008. http://www.blogtalkradio.com/yourmentalhealth.com

Sharon is a Marriage & Family Therapist and author of Sheltering Thoughts About Loss and Grief (Tate 2005). http://www.shelteringthoughts.com


Phil Harris will be the guest of Jeremiah Greer, host of Shadows in the Dark Radio, on November 6, 2008 at 10 pm (ET). http://www.shadowsinthedarkradio.com

Phil is author of Waking God (Star Publish 2006, to be re-released in 2008 with a new publisher), A Maine Christmas Carol (Cambridge Books 2007) and Jesus Taught It, Too: The Early Roots of The Law of Attraction (Avatar Publication 2007). He is host of All Things That Matter on Blog Talk Radio. http://www.blogtalkradio.com/pharris


Melissa Zollo will be the guest of Julie Johnson, host of Law of Attraction Talk Radio on Blog Talk Radio, on October 12 at 5:00 PM (PT), http://www.lawofattractiontools.com, and of Paul Bruno, host of Career Czar on All Talk Radio, on October 31, 2008 at 1 PM (ET), http://www.alltalkradio.net

Melissa is author of two audio programs: Discover the Power of Imagination and How to Unleash the Power Within and Attract Money http://www.presentmemory.com


Walter Brasch will be the guest of France Kassing on It's About You on KDVS 90.3 FM, a radio station at the Univesity of California, Davis, on October 14, 2008 at 10 am (PT). http://www.kdvs.org/shows/view/show_id/605. He will also be the guest of Reuben Torres, host of Let's Get Real with Reuben Torres on Blog Talk Radio on November 11, 2008, 9-10 pm (ET). http://www.blogtalkradio.com/letsgetrealwithreubentorres


Walter's newest book is Sinking the Ship of State: The Presidency of George W. Bush (BookSurge Publishing 2007), named Best Non-Fiction book by the Pennsylvania Press Club and a finalist in the politics category for the Next Generation Indie Book Awards. http://www.walterbrasch.com

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(4) FROM THE PEN OF........

Hot Tip - Most major newspapers and magazines have daily or weekly email newsletters. Consider subscribing to publications that cover your topic or area of interest. It only takes a minute to scan the newsletter for relevant topic ideas and you are quite likely to find inspiration and opportunity in doing so.

from The Authors Guide to Building an Online Platform (Quill Drive Books 2008) by Stephanie Chandler

[I checked it out and discovered that The New York Times has a daily newsletter covering Congress, the LA Times has one on travel and the Chicago Tribune has a Daywatch newsletter covering Chicago and a ShopTalk newsletter. On your search engine, just type in the name of the newspaper ending with "newsletter" and you'll find a wealth of information - like Stephanie points out].

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(5) WONDERFUL WEBSITES

Specialty bookstores

With short descriptions: http://www.bookwire.com/Specialty-Booksellers.html

In San Francisco: http://www.sallys-place.com/travel/san_francisco/ps_bookstores-spec.htm

A listing of bookstores divided into categories in Northern California: http://www.nciba.com/bookstores/specialty.html

In Chicago: http://www.chicagobookstores.net/specialty.html

and

Comprehensive directory of on-line bookstores: http://www.ads-links.com/bookworm/

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Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of:

BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24

Subscribers are entitled to a 20% discount on the book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US.

Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code).

If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure.




BOOK PROMOTION NEWSLETTER
Issue 148: Oct. 18, 2008

SSN 1545-5599
BOOK PROMOTION NEWSLETTER
Issue 148: Oct. 18, 2008
EDITOR: FRANCINE SILVERMAN
http://www.bookpromotionnewsletter.com
http://www.nystatetravel.com

Issued every other Wednesday since 2003

In This Issue:

(1) Feature Article
(2) Grist for Your Mill
(3) Promotional Coups
(4) Wonderful Websites
(5) Progress Report
(6) Kudos

(1) FEATURE ARTICLE


Seven Steps to a More Compelling, Engaging and Readable Book
Making Sure Your Book Gets Read, Referred, Talked About, and Bought More!

by Peter Bowerman

Excerpted from The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living (Fanove 2006), by Peter Bowerman. http://www.wellfedsp.com.


How many best sellers have you ever read that were dry, boring, or uninspired? Not many, I'd wager. Write an interesting, compelling book, and you'll be ahead of the pack out of the gate. Sure, some people are inherently gifted when it comes to wordsmithing, but anyone can improve their skills by following a few simple guidelines. And remember what's at stake - nothing less than the success of your book.

The suggestions that follow are all about making your writing more clear, concise, conversational, coherent, and compelling - all of which, incidentally, is about considering your audience.

Write like you talk (at your best...)
I keep this rule front and center when I write, which is probably why my books have earned such high marks for their readability. For some inexplicable reason, many verbally articulate people often seem to be taken over by some alien power that compels them to adopt an awkward, stilted, wooden tone when it comes to writing.

When people read anything, I say there's a voice in their mind narrating those words to them. As such, read everything you write out loud, and make sure it has an engaging, conversational tone (within reason, depending on the subject matter). If it doesn't, work on it until it does. And don't be afraid to use plenty of contractions; they'll make your copy infinitely lighter and more conversational. It's true. You'll see.

Give your audience credit
Don't overwrite. We all know the good feeling we get when someone we respect highly for his or her intelligence assumes we're just as smart. Want to win over readers? Assume they're bright enough to catch on without spelling it all out like you would to a 10-year-old. It'll flatter them, and a flattered reader is an interested reader.

Sure, there are times when you have to write to a lowest common denominator, and yes, clarity is next to godliness, but don't overdo it. And remember: if you're writing a how-to guide, address your readers directly as "you," not the third-person "them."

Make every word pull its weight
I once heard an exceptionally useful writing tip: If a word doesn't move the story forward, cut it. Words should not be used to showcase your ability to fill up white space, or as a forum for flexing your linguistic muscles. Words are the building blocks of a story. Don't just have them parading around, impressed with themselves, leaning on their shovels watching other words work, or taking up space in some other way (like I'm probably doing here...).

We could learn a lot from public signage. "Not Responsible For Lost or Stolen Articles." The "We're…" upfront is understood. "Keep Off Grass." Not "You Need to…" "Yield." Not "Yield to Oncoming Traffic."

Make your writing disappear
When you write something, your goal should be to disappear from the process. Readers should just get the idea, without even noticing the words. Words should be the vehicle of a thought or an idea, not a distraction. It's like two workers. One quietly and effectively does his job right the first time, without drawing attention to himself. The other makes a big show of what he's doing, and being more concerned with having everyone know what he's up to, ends up doing a mediocre job.

Cadence is everything
What's wrong with this paragraph?

The first step of our business process is to understand your goals. We follow that by determining the best avenue to get there. Our solutions always end up being simple, direct and effective. And the feedback we've received has been uniformly positive.

All the sentences are roughly the same length. Big problem. It's too mechanical. This is NOT a good example of "Write like you talk." Mix it up. Short and long. Like I've done in this paragraph.

Start in the middle
I start off many chapters of my books with a story that drops the reader right in the middle of things. It just makes for more compelling reading. This device has become second nature to me, and given how easy a way it is to make writing more interesting, I'm not sure why it's not used more. Once you've grabbed the reader's attention, you can continue on with a more conventional approach. It's more effective, it's more engaging, and it's a heckuva lot more fun to write.

Focus on the Reading, Not the Writing
Two meanings: 1) Focus on the sound and flow of the piece as it's being read so it reads naturally, free of excess words, awkward syntax or robotic rhythm, and 2) (more global) Always write with the reader in mind, and try to appeal to that particular reader; don't just focus on the words for their own sake.

Succeeding with your self-published book is a lot of work, but it's far easier if you write that book with a more interesting, engaging voice - one that draws readers in, keeps them reading, and then has them tell others about it!


Can't land a publisher? Do it yourself, and make a living from it! Check out a free report on self-publishing at http://www.wellfedsp.com, home of author Peter Bowerman's award-winning 2007 release, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. Bowerman is the self-published author of The Well-Fed Writer titles http://www.wellfedwriter.com, multiple-award winning selections of Book-of-the-Month Club. Over 50,000 copies of his first two books in print have earned him a full-time living for over five years.

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(2) GRIST FOR YOUR MILL

Advice from Arlene Uslander -

Before hiring someone to help you with your book -- unless it's someone you know personally, or who has been highly recommended to you by a friend -- make sure you carefully check his or her references. I know some people who have a paid a lot of money for an editor, copywriter, ghostwriter (many thousands in some cases), or even a proofreader, and ended up with inferior work, or in some ghastly cases, no work at all! Unfortunately, some of the people who advertise their professional writing services don't deliver what they promise, and, as in any other field, some even take the money and are not to be heard from again.

Hiring people in the writing profession is one of the few areas in which people pay a good portion, and in many cases, the whole amount, upfront, before any services have been rendered. In most other fields, payment is made AFTER the work is completed or when one sees what one is buying. So, checking references is REALLY important. Ask for at least three references from anyone you are considering hiring to help you. Call these references and talk to them personally, asking what kind of job the person has done for them. Were they satisfied? Did they feel they got their money's worth? Was the work done in a timely manner - finished when it was supposed to be? Also, before hiring someone, ask for a sample of their writing, editing, or whatever it is that they are going to do for you.
I have found that most writers are honest and good people and they assume that the people advertising services for writers are, too. Most are, but some are not! There are far too many scams to be found on the Internet that writers fall for. So again, ASK FOR AND CHECK THOSE REFERENCES!

Arlene Uslander is the co-editor of The Simple Touch of Fate http://www.thefatesite.com. She is also a freelance editor -- whose references appear on her website: http://www.uslander.net



From Cynthia Brian -

Submissions are being accepted for the new book, Be the Star You Are! for TEENS, 99 Gifts for Living, Loving, Laughing, Leading, and Learning to Make a Difference. Each chapter starts with the "GIFT of" and is only 630 words or less, plus an appropriate quote, learning exercise, and 50 word personal bio. Teens welcome to submit.
Proceeds will benefit the 501 c3 charity, Be the Star You Are!® empowering women, families, and youth through improved literacy. Publication slated for Fall 2009 to celebrate 10 years of service to youth. All contributors retain rights, will be credited, promoted through media, and may purchase the book at the discounted rate. For more submission guidelines visit: http://www.bethestaryouare.org/Write/Index.html. Email is cynthia@bethestaryouare.org



With a new book coming out (like many of you), I am interested in writing the best press releases (aka media releases) I can. What actually stimulated my interest was Hetty Gray's release about her new book, PRISM, which chronicles rural life in the early 20th century and offers "deep insight and detail about agriculture." Wife of a fifth-generation farmer, Hetty tied her book to current news this way: "The timing of this book could not be better. Given the travails in the American economy surrounding the food supply, PRISM highlights problems that impact every American. Nothing is more critical than a dependable, affordable food supply. It is evident that the red flags are flying for food prices."

I tried to find releases on-line for launches of new books but most were from the publisher and only gave a synopsis of the story. Although I did find one that tied a new book with simliar works as a jumping off point. Example:

Thanks to recent investigative works such as "Fast Food Nation" and "Supersize Me," a growing number of Americans are scrutinizing ingredient labels and asking, What is this stuff? Michael Pollan, Knight Professor of Journalism at UC Berkeley, can tell you. In a just-released new book, he takes readers to the feedlot, to the farm, and into the woods in search of the origins of our dinner. Will we have the nerve to follow?

Carmen Wisenbaker, The Publicity Diva, advises sending out two different types of releases - one that announces your book and one as a news story, "featuring you as the expert." She explains that writing the latter is more challenging because you are developing a storyline that only mentions your book and doesn't highlight your book. She adds that the headline is most important and gives an example: "How to lose 10 pounds within the next 5 minutes (or look as if you have!)" - or - "Wearing the right clothes to look smaller." Both are good titles, she says, "but the one that would get more interest is the one that has information about how to lose 10 pounds quickly."

In an article in USA Today, Rhonda Abrams writes about the importance of a hook. "Most of us don't have stories that are naturally attention-grabbing," she says. "Instead, we need an angle showing our story is timely, amusing, informative. One easy way is to tie your story to outside events that generate their own publicity, such as holidays, local celebrations, sporting events, or new legislation. Reporters always need timely tie-ins."



Thejendra BS, a subscriber in Bangalore, india, has a website where the one time ad fee is US$24, and the ad is a permanent one with free minor updates. Details in the link at http://www.author-world.com/advertise_your_book.htm

The author gets one full page with book info and some free updates.

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(3) PROMOTIONAL COUPS

Yvonne Perry illustrates how she turned the material from her book marketing workshop into an e-book.

The easy-to-use eBook, Book Marketing in the Digital Age, Online Promotion Made Easy, features over 100 links to helpful sites and tips on creating a media kit, getting traffic to your site, doing virtual book tours, using social media, networking, and video for book promotion.

Visit http://onlinepromotionmadeeasy.blogspot.com for free marketing ideas or to read more about the eBook.


Joyce Mason illustrates how the tags on her blog worked in search engines.

"My blog has been discovered by Wells Fargo Bank, Home Depot, and the TV show, The Closer! WFB found it when I mentioned their Someday contest I entered for financing your dreams. (Sure wish I had won!) Home Depot found my post on buying recycled and earth-friendly products, then asked me to post on their energy savings home movie contest. The Closer quoted my mention of how Brenda’s ring tone annoys me in my post, “Tone Deaf.” Obviously, these companies have people who spend their days Googling mentions of them. Who knew? Hmmm. Maybe I need to talk about Oprah in a post!

"I’d love to hear from other readers how they are using their blog to promote their books."
(launching full site in mid-November): http://www.joycemason.com



Donna Cunningham received the following announcement for what she described as "really clever and pleasurable book launching party from her hair salon, "a chic and fairly upscale one with an exceptionally committed relationship with their clients. The author whose event is described is clearly a long-standing and beloved client. It can’t miss—wine, cheese, a book talk, and a free $15 gift certificate for the salon’s services. Love it!"

Please join us for an evening of dessert, wine and camaraderie with local novelist Kathleen McCleary as she gives valuable insight to her new book "House and Home."

Edward Wadsworth will be hosting this event on Wednesday, October 29th from 7:00 - 8:30 p.m. at our salon located at 8650 SW Canyon Road, Portland.

McCleary will share juicy tidbits from her book as well as reveal the perils she incurred while writing and publishing her story. Set in Portland, this tale of real estate love gone awry will definitely resonate with local readers.

Come and enjoy wine, dessert and divine ambiance as we celebrate this great achievement!

All attendees will receive a $15 gift certificate
for your next visit to Edward Wadsworth.

Space is limited at this private event.
Please RSVP at 503 292 8868 or
Houseandhome@edwardwadsworth.com

For more information about the book or its author, visit

http://www.kathleenmccleary.com
http://www.edwardwadsworth.com/index.html

* Books will be available for sale at the event.


Donna is author of 19 books. http://www.moonmavenpublications.com

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(4) WONDERFUL WEBSITES

Freelance article opportunites:

Self Help -

Self Help Magazine covers such topics as aging, anxiety, health, humor, jobs, love, marriage, parenting, personal growth, weight and women.

http://www.selfhelpmagazine.com/index.php
For submission guidelines: http://www.selfhelpmagazine.com/about/artguide.php

Self-growth.com

"Submit your articles" is on left side at http://www.selfgrowth.com/experts/love_coach_rinatta_paries2.html. When you click that you'll need to register and log-in.

Travel

Journey Woman - The Premier Travel Resource for Women

Click "Contact Information and Writers Guidelines" at the very bottom of the page and then scroll down to "Writer's Guidelines - Click here" http://www.journeywoman.com


Women

SmartWoman

http://smartwomanguides.com/2008/07/29/international-smart-women-in-the-news

If you'd like to contribute articles about being a successful female entrepreneur as well as information to empower you to live a whole, fulfilling life, write to Vicki at vicki@smartwomanpublishing.com


(5) PROGRESS REPORT

These are on the spots I found for my clients:

Tricia Molloy, Molloy Communications, was the guest of Sherry Borzo, host of Entrepreneur People on Blog Talk Radio, on October 10, 2008.
http://www.dsmBUZZ.com

Tricia is author of Divine Wisdom at Work and the upcoming book, Take Your Higher Self to Work.
http://www.molloycom.com
http://www.divinewisdomatwork.com

***************************************


Michele Avanti was the guest of Elaine Ireland, host of Going Global for Spirit on BBS Radio Station 1, on October 16, 2008. http://www.elaineirelandpsychic.com

Michele is author of GreeHee The Journey of Five - Tales of Tamoor (GreeHee Publishing 2006), first of Michele's five epic fantasies in the "Tales of Tamoor" series, which won The NCPA 2007 Best Juvenile Fiction Award.
http://www.GreeHee.com
http://www.TalesofTamoor.com

***************************************


Joy Turner will be the guest of Mary Salfi, host of The Psychic Cafe, on the 7th Wave Network http://www.7thwavenetwork.com, http://www.marysalfi.com, on Thursday, October 23, 2008 at 9 am (PT).
Joy is an animal communicator and host of talk With Your Animals on KKNW 1150 am. http://www.talkwithyouranimals.com

***************************************


(6) KUDOS


Lillian Bjorseth, president of Duoforce Enterprises, Inc., was featured in the article, “The Art of Networking”(http://www.duoforce.com/ldb/media.htm), in the Sept. 27, 2008 issue of Emirates Business 24/7, in Dubai, United Arab Emirates.

Lillian is author of Breakthrough Networking: Building Relationships That Last (Duoforce Enterprises 2003); 52 Ways To Break The Ice & Target Your Market, an interactive learning system; and the Nothing Happens Until We Communicate CD/workbook series.


Michele Avanti is in the process of signing a contract with an Italian Publisher for her book, GreeHee The Journey of Five - Tales of Tamoor (GreeHee Publishing 2006). Her foreign agent, Loris Essary, showed her book at the London Book Fair last Spring and it was picked up by a literary agency in Europe, which sold it to an Italian publisher. "I will sign the contracts when my American agent comes back from the big international book fair in Franfurt, Germany," she says. "So I can expect to see GreeHee in Italian Bookstores about 18 months from now. How exciting is that!"

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Shirley Cheng's book, Embrace Ultra-Ability! Wisdom, Insight & Motivation from the Blind Who Sees Far and Wide, has been honored as Award-Winning Finalist in the Philosophy category of the National Best Books 2008 Awards, sponsored by USA Book News! http://www.shirleycheng.com
"This is my ninth book award, so I'm beyond thrilled!" says Shirley


Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of:

BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24

Subscribers are entitled to a 20% discount on the book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US.

Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code).

If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure.




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