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 by: Jay Johnson Be sure to check out: The Aton Project Newsletters at: http://www.self-publishinghelp.com/TheAtonProjectNewsletters.html. This newsletter, by author Tony VanSluytman, has been receiving rave revues despite it not being directed to writers. and FREE Writing Course http://creativewritingworkshop.info. We are quite proud of the contributions of these two dedicated authors and wish for you to learn more about them. *** Moonspinners Writer's Page (http://www.maureenmcmahon.com), the website of Maureen McMahon, has been voted one of the 101 Best Websites by Writer's Digest 2006 - specifically her Ask The Experts section, created in collaboration with fellow author Fran Silverman (http://www.maureenmcmahon.com/bookmarketing.html). The Experts Site is composed of 150 subscribers to Fran’s newsletter, Book Promotion Newsletter (http://www.bookpromotionnewsletter.com), who answer book marketing questions at no charge. Download: 10 Ways to Promote Your Book... Welcome our Sponsor... ADRdomainsPlus.com for Your Domain Names and Internet Products GREAT rates and EXCELLENT service.  You are the Box Office Smash: The Personal Screenplay by Gordy Hoffman Right this very second, in the heart of every struggling, undiscovered screenwriter, in the dark, hidden corner deep within, there is a voice, a clear whisper, saying one thing: You're never gonna figure this out. And this is not referring to the story with its gaping hole, the finale missing a payoff, the hit and miss humor, the flat title. I'm talking about freedom. The freedom to work as a screenwriter. Compensation for a home for family and a life. The resources to wake up and ply your craft and pay the freight, without obstacle. The chance to see your writing made into pictures, to work with the industry's best, to fulfill this goal of professional screenwriter. Hollywood success. Behind this voice is the idea that somehow, some way, you'll find the hero, or the hook, logline or pitch that will punch your golden ticket. If you could only figure out what the studio wants, if you can only get a solid bead to this game, you know you can write and execute. What is the script I should write to get an agent? What is the one that will sell? It's not that I don't know how to write, I know how to write screenplays, I just need to know what they want, even though I think I know what they want, but I don't think I have the idea that they want. Yeah. I'm not gonna figure this out, whispers the voice. Why this uneasiness? Does it originate within ourselves? I don't think so. But where does it come from? The daily obsession with box office grosses? The news of the seven figure deals to newbies? The endless procession of boneheadedly conceived franchises-in-waiting arriving in the theatres every Friday? People winning Academy Awards for movies you would not be caught dead writing? Recognizing an idea you came up with years ago on your couch, produced with a $130 million budget drowning in CGI? All these things are but a few of the possible reasons why this seeds unhealthy doubt and confusion in the modern screenwriter. Tracking these forces outside us and beyond our control in an effort to trudge the path to a successful screenwriting career will prove to most to be unproductive and corrosive. Basically, trying to figure out what Hollywood wants will land us in a resentment that makes "giving up" a sane response to the very challenge which used to inspire us. In short, we cannot chase a perceived trend and remember our dreams. You cannot look at the marketplace and find your voice. You can find ideas, trends, and inspiration there, perhaps, but you can find these things driving in traffic as well. But listening to your voice is the key to creating original, compelling stories. Your life is your own story. You have a completely unique thread of experience. By allowing yourself to express these emotional experiences, your screenplay, your story, will be different from any other and powerful, as original as your fingerprint. Why is it powerful? When we have the courage to be specific about what we know about living, we create an authentic world an audience recognizes as the life they are living on planet Earth. This connects your audience to your story. This connection is the foundation of the phenomena of story. Why does story mean so much to us? We recognize the triumphs and tragedies of our lives, with all the hilarity and tears. By seeing it, we are validated and it underscores meaning and purpose to living. If we don't use what we've collected in life in our hearts and spirits, then our story loses its authenticity and the connection the audience should make fails. They do not see themselves, and when they leave the theater, they do not call their friends. When people do not call their friends after seeing a movie, the movie bombs. When a writer opens their person to their work, when they allow themselves to be vulnerable, to risk exposure of the secrets of their life story, they take a huge step towards creating a screenplay of substantial value, a screenplay with a greater potential of a large number of tickets sold. This is precisely why art and commerce have remained bedfellows for thousands of years. To look at the relationship between art and commerce as adversarial or incompatible is just plain foolish. Art happens when people invest their spirits in their work without fear, and story is artful when the writing is truthful and the writer is authentic. And what do we have to be honest about? We can only lie about what we know, and we can only tell the truth about what we know. And that is what has happened to us, our life story. This is what we share. This is not a pitch to write "what you know." This is not about writing stories about where you work or where you live. This is about writing about what you felt. You can imagine characters and worlds and actions and speech you've never personally experienced, but if you remember to infuse your choices with your emotional and spiritual struggles and victories as a human being, your screenplay will be different in the very best sense of the word. The question you have to answer is not what does Hollywood want today. The question is how honest of a writer do you want to be. I guarantee you can write a blockbuster, you can write a box office hit. This will happen when you find an audience. And the correct path to this crowd of people is listening to yourself. If you practice, you will develop an inner ear for who you are and what you know and you will become masterful in loading your work with your fingerprints. Writing is personal work. You are the guitar. You are the box of paint. Give of that and your audience will remember why life is good and they will talk of you. About the Author Winner of the Waldo Salt Screenwriting Award at the Sundance Film Festival for LOVE LIZA, Gordy Hoffman has written and directed three digital shorts for Fox Searchlight. He made his feature directorial debut with his script, A COAT OF SNOW, which world premiered at the 2005 Locarno Intl Film Festival. A COAT OF SNOW made its North American Premiere at the Arclight in Hollywood, going on to screen at the Milan Film Festival and the historic George Eastman House. Recently, the movie won the 2006 Domani Vision Award at VisionFest, held at the Tribeca Cinemas in NY. A professor at the USC School of Cinematic Arts, Gordy is the founder and judge of BlueCat Screenplay Competition. Dedicated to develop and celebrate the undiscovered screenwriter, BlueCat provides written script analysis on every script entered. In addition, Gordy acts as a script consultant for screenwriters, offering personalized feedback on their scripts through his consultation service, www.screenplaynotes.com. For more articles by Gordy on screenwriting, visit http://www.bluecatscreenplay.com. A new radio show devoted to book marketing made its debut on Tuesday, March 21, 2006 on Achieve Radio, noon to 1 p.m., MST. Host Francine Silverman will talk with authors, publishers and publicists, providing listeners with a unique perspective on book promotion. To access Book Marketing with Fran, go to http://www.achieveradio.com and click “Click to Listen” at top of page. Should you miss the show, click “Shows & Hosts” on the left and scroll down to Fran’s show and click, “More-Click Here” for the archives. Patricia Fry, president of SPAWN (Small Publishers, Artists, and Writers Network) and author of 24 books, will be Fran’s first guest. Patricia’s latest book is The Right Way to Write, Publish and Sell Your Book (Matilija Press 2006), a comprehensive guide for hopeful and struggling authors. Fran is author of Book Marketing from A-Z and editor publisher of Book Promotion Newsletter, http://www.bookpromotionnewsletter.com Issue 123: November 7, 2007 ISSN 1545-5599 BOOK PROMOTION NEWSLETTER Issue 123: November 7, 2007 EDITOR: FRANCINE SILVERMAN http://www.bookpromotionnewsletter.com http://www.nystatetravel.com Issued every other Wednesday since 2003 In this Issue: 1) Feature Article 2) Grist for Your Mill 3) From the Pen of..... 4) Progress Report (1) FEATURE ARTICLE Tap Into the Lucrative Library Market By Patricia Fry When I produced my first self-published book, “The Ojai Valley, An Illustrated History,” part of my promotions plan was to go after library sales. At that time, libraries paid full price for books. Some still do, but most of them prefer getting a discount whenever they can. Here's how I sold to libraries in 1983. I gave a few copies of my book to the local library along with an order form. The county library system then ordered several additional copies. I always recommend that authors donate copies of their books to their local libraries and to libraries in the area where their story takes place, they were born, the subject of their biography is centered, etc. Next, I located a directory of U.S. libraries in the reference section at the local public library and began copying their contact information. I went back time and time again to get more library references. I used the “American Library Directory.” I believe that you can also reference “Gale's Directory of Libraries” or “Literary Market Place.” I sent a press release describing my book, along with order forms to hundreds of libraries across the U.S. and received quite a few orders. Since that time, many public libraries have been forced to scale down their budgets. Acquisitions librarians are using creative means to update their collections. They shop for books at thrift stores, for example, and take advantage of online bargains through Amazon.com, eBay and discount book sites. This practice is good for libraries, and bad for authors with library-quality books to sell. But I certainly don't mean to discourage you from approaching some of the 115,000 public, university and specialty libraries throughout the states with your wonderful book. In fact, I urge you to do so, even if it means discounting your book. Just think about it: If you sold your $20 book at 50% off to just half of these libraries, you've made yourself a cool $575,000. That got your attention, didn't it? So how do you tap into the lucrative library market? Create a Library-Quality Book As you can imagine, library books take a beating. That's why librarians are fussy about the quality and style of the books they purchase. They typically reject saddle-stitched (stapled) books and those with spiral or plastic comb binding. They don't usually purchase workbooks, either. They prefer hardcover books and soft cover perfect-bound books with the title printed on the spine. The cover on a perfect-bound book must be sturdy. Libraries particularly like reference books. If you are writing or compiling such a book, be sure to include an index, a bibliography and/or a resource list. Each of these amenities will certainly increase your chances for acceptance. Books destined for library use need a Library of Congress Cataloguing-in-Publication block (which your publisher will provide) or, for a self-published book, Publishers Cataloguing-in-Publication block (provided by Quality Books or Donohue Group before the book is printed.) Also include a key on the upper left back cover indicating the type of book this is and the topic: reference/book publishing, writing/reference, history, autobiography, parenting, etc. Get Books Reviewed in Library Journals The general consensus is that librarians read reviews-at least those in “Library Journal,” “Kirkus” and so forth. It is not easy to get your book reviewed in these journals, however, it is possible. I've known it to happen, particularly for books related to science or the environment. Typically, you will send a galley copy of your book to these prestigious journals for review three to four months prior to your official publication date. But wait, there are dozens more magazines and ezines for librarians. In fact, I found a directory listing around 150 of them including, “School Librarians Online,” “Academia,” “Feliciter” (for Canadian librarians), “Blackwell Science,” “Law Library Journal” and “Young Adult Library Services,” for example. Access this great directory at http://www.libdex.com/journals.html. Sell Books Directly to Libraries Sure, you can still make sales directly to libraries. It's just a matter of tapping into print or online directories such as “Literary Market Place” or “Gales Directory of Libraries” (http://www.galegroup.com). Or peruse some of the online library directories such as: http://www.ala.org. Purchase mailing lists of libraries through the Library Marketing List at http://www.librarymarketinglist.com You can get listings for 25,000 university libraries or 18,000 public libraries for $199 or 400 listings for community college libraries for $59. Send a press release to the contact name via email or postal delivery. Describe your book and the binding and list any amenities such as index, color photos, resource list and/or bibliography. Be sure to include ordering information. I generally provide instructions for ordering the book from my own Web site as well as through my wholesalers, Baker and Taylor or Quality Books. Rumor has it that the best time to approach libraries is in December and June as this is when they typically do their buying. You may want to offer libraries a discount to entice them to purchase your book. However, if you have a book that you believe the librarians will definitely want to add to their collections, try for that full-price sale, first. If they don't bite, then wait several months and send them your promo material again; this time, offering them a discount. Approach Specialty Libraries With Your Special Book Just as some bookstores specialize, so do libraries. You'll find libraries that specialize in military books, genealogy, science, academics, medicine/health, aviation, architecture and law. There are public libraries, private libraries, university libraries, community college libraries and school libraries. If your book fits into one of these specialties, I recommend approaching appropriate specialty libraries, first. Your hardcover book on profiles of early pilots would surely be of interest to aviation librarians world-wide. Offer your book on global warming to science libraries and you'll probably score some sales. I sold copies of all of my local history books to several genealogy libraries because they include profiles of early pioneers. Use a Library Wholesaler There are maybe a dozen library wholesalers-that is, companies that distribute your book to libraries. As with booksellers, librarians prefer dealing with a handful of distributors instead of thousands of small publishers. That's why I always offer librarians the option of ordering from me (I would get more profit) or through either of my wholesalers. I recommend signing with a wholesaler so you don't miss any of those library sales. I always wait until my book is a book before contacting wholesalers. However, some professionals suggest sending the galley form of your book along with the cover design a few months before it is available. I don't think that your galley package will be of much use to wholesalers without an exact replica of your cover on the cover stock you plan to use. My wholesalers have accepted most of my books, but have rejected a few of them. Wholesalers generally want 55% and you pay shipping to them. If you are attempting to sell a “subsidy” produced book, you will lose money by using a wholesaler. But, if you self-published-that is, established your own publishing company-and you made wise financial decisions when producing your book, you will make a profit on books sold through wholesalers. Contact: Quality Books (http://www.quality-books.com) or Baker and Taylor Books (http://www.btol.com). There's a list of wholesalers and distributors at BookWire (http://www.bookwire.com/index/wholesaler-distributor.html. For example, Follett distributes books to school libraries for K-12 (http://www.follett.com), Fintera provides books to libraries internationally (http://www.finterra.com/www/about_finterra.html), Brodart wholesales books to public libraries and school libraries (http://www.books.brodart.com) and for young adult book sales to libraries, contact http://www.bwibooks.com. Is it worth your while to try tapping into the library market with your memoir, book of poetry or novel? It certainly can't hurt and you may find this quite a lucrative activity. Patricia Fry is the author of 25 books, including “The Right Way to Write, Publish and Sell Your Book,” http://www.matilijapress.com/rightway.html. She is the president of SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org. She also uses the skills and savvy she has gleaned from 33 years in the business to work with other authors on their projects. http://www.matilijapress.com. Follow her informative publishing blog at http://www.matilijapress.com/publishingblog. (2) GRIST FOR YOUR MILL Darwin Demers recommends http://www.clickindustries.com for self-published authors. According to Darwin, Mark Levine of Click Industries has joined with Mill City Press to develop "a Printing Plan through Printing Revolution to reduce printing costs for self published authors by nearly 75%," he says. "Do you realize the ramifications of this unique idea? Finally a major obstacle for the self-published author has been surmounted allowing real competition with the large publishers in the pursuit of distributors and wholesalers." Darwin is author of WALKIN' THE DOG (iUniverse 2007). Get FREE help with Your Book Promotion Plan. Order Patricia Fry's FREE report: Book Promotion: One Size Does NOT Fit All. Includes a "workbook feature" designed to help you create your marketing plan. plfry620@yahoo.com New! & Carolyn Howard-Johnson will chat with those who have questions on promotion, editing, the craft of writing, or anything else about the publishing world the entire month of November. The place is the Boomer Women Speak forum. Those who would like to become members of the Boomer Women Speak F-R-*-E forum, should go to http://www.boomerwomenspeak.com/index.php homepage and then click on the "Visit our forums" and then follow the instructions. In the September 26, 2007 issue, Dennis Aubuchon invited fellow subscribers to his website. He has since added an online book catalog. "The same conditions apply as with my author interviews that you identified in a previous newsletter," he says. [The site is restricted to family friendly authors, meaning no books on erotica, sexual, hate or violence]. You can contact Dennis through his website: http://www.myqualitywriting.com In my search for more and more radio shows, I came across Writers Revealed Radio, hosted by Felicia Sullivan. http://writersrevealed.com. It's a podcast and here are the submission requirements: Be Our Guest Would you like to be a guest on Writers Revealed? Please send a copy of your book along with your contact information to: Writers Revealed c/o Felicia C. Sullivan 172 5th Avenue #104 Brooklyn, NY 11217 Please Note: 1. Please do not pitch your book or press release via email 2. We feature authors of adult literary fiction & narrative non fiction books. If your book is a fit for the show, we'll definitely contact you 3. Our shows are not timed to a book's publication date. Whether your book was published five minutes or five years ago, we still want to hear from you 4. We're serious about our passion for books but we don't take it and ourselves too seriously. We're looking for writers who want to talk about their books and have fun doing it! Divas need not apply. Lynn Thompson, host of Living on Purpose, will be attending the Winter Music Conference http://www.wintermusicconference.com in Florida, March 25-29. She'll be between Tampa and Miami March 23-30, and will possibly do her show "live" on Monday March 24th and is looking for guests. The type of guests she has on her show include authors, healers, musicians,doctors, life coaches, spokespeople for current events and organizations, actors, artists, and scientists. In the event any of you are vacationing in S. Florida at that time, you may want to contact Lynn at livingonpurpose@chly.ca or call her at 888-878-4935. (3) FROM THE PEN OF ................ Even if you don't have a blog, you can certainly read other people's blogs. You can also post comments on blogs and include a link back to your website. Not only will other blog readers see your post, but the blog owner might be compelled to check out your site. You never know what kind of alliance might be formed as a result! from Online Marketing for Authors by Stephanie Chandler (2007). http://www.BusinessInfoGuide.com (4) PROGRESS REPORT On November 5, 2007, from 7-9am (CT), Walter Brasch was the guest on Lighting the Fires of Liberty with Michael Badnarik on http://www.WTPRN.com and dozens of micro-re-broadcasters. The show originates in Austin, Texas but also attracts international listeners. Walter will also be the guest of Meria Heller, host of The Meria Heller Show, at 1-1:30 p.m., Wednesday, Nov. 21, 2007. http://www.meriaheller.com Walter is an award-winning author whose latest book is SINKING THE SHIP OF STATE: The Presidency of George W. Bush (BookSurge Publishing 2007). http://www.walterbrasch.com Michele Avanti will be the guest of Chris Flisher, host of Turning of the Wheel on Contact Talk Radio, on November 8, 2007, at 2pm PT / 5pm ET, when they will be talking about Astrocartography - How places on the planet resonate to your planetary birth pattern. http://www.chrisflisher.com Michele is author of GREEHEE THE JOURNEY OF FIVE (GreeHee Publishing 2006), the first of five epic fantasies in the "Tales of Tamoor" series, which won The NCPA 2007 Best Juvenile Fiction Award. http://www.GreeHee.com Allie Theiss was the guest of Lynn Thompson, host and producer of Living on Purpose on Tuesday, October 30, 2007, to be aired on http://www.chly.ca/living_on_purpose.php, http://www.WomensRadio.com, and http://www.RadioEarNetwork.com Allie is the owner of Gypsy Girl Press and the author of GYPSY MAGIC FOR THE LOVER'S SOUL and GYPSY MAGIC FOR PROSPERITY'S SOUL, the first two books of four from the Gypsy Magic For The Soul series, both published by Gypsy Girl Press in 2006 Lillian Brummet, host of Conscious Discussions on Blog Talk Radio, is hosting Shirley Roe on February 19, 2008 and Eileen Bodoh & Katherine Scherer on March 18th, 2008. The show airs Tuesdays at 10AM (PT) http://www.blogtalkradio.com/consciousdiscussions. Shirley is managing editor of Allbooks Reviews and an award winning poet. Her first novel was OF DREAMS AND NIGHTMARES (Publish America 2004), followed by her second historical fiction, A CALL TO FAITH AND FREEDOM (Grizzly Books Pub 2005). http://www.allbookreviews.com Eileen and Katherine are authors of GRATITUDE WORKS (K&E Innovations 2004) http://www.gratitudeworks.com Joan Belzer will be the guest of Brad Richards on Alivewiredu Talk Radio on Blog Talk Radio on Wednesday, December 19, 2007 at 8PM (CT). http://www.blogtalkradio.com/alivewiredu Joan is a certified graphologist and author of The Five-Minute Therapist: Rewrite Your Life in Five Minutes A Day (Quality Promotions 2006). Francine Silverman is author of CATSKILLS ALIVE (second edition) and LONG ISLAND ALIVE, both published in 2003 by Hunter Publishing and geared to every interest. To learn more about her guidebooks and for links to hundreds of attractions on Long Island and in the Catskills, visit Fran's one-stop website at http://www.nystatetravel.com BOOK MARKETING FROM A-Z (Infinity Publishing 2005) is written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24 TALK RADIO FOR AUTHORS - Getting Interviews Across the U.S. and Canada (Infinity Publishing 2007) is an intimate look into 230 talk radio shows that welcome guests. Both books are available at Amazon.com and at http://www.buybooksontheweb.com (Category: Marketing). http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Talk+Radio+for+Authors&x=0&y=0http://www.amazon.com Subscribers are entitled to a 20% discount on either book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US. Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code). If emailing Michelle, DO NOT put your credit card number in any email correspondence, as this is not secure. Mail: Infinity Publishing, 1094 New Dehaven St, Suite 100, West Conshohocken, PA 19428 Issue 124: November 21, 2007 ISSN 1545-5599 BOOK PROMOTION NEWSLETTER Issue 124: November 21, 2007 EDITOR: FRANCINE SILVERMAN http://www.bookpromotionnewsletter.com http://www.nystatetravel.com Issued every other Wednesday since 2003 In this Issue: (1) Feature Article (2) Feedback (3) From the Pen of..... (4) Progress Report (5) Kudos Please consider adding www.AuthorsandExperts.com and www.SchoolBookings.com to your list of resources. These are great places for authors, experts, and speakers to connect with members of the media, those searching for speakers, and schools. Free to schools and media members, and an economical resource for authors and experts. Ask us about partnership publishing! www.PartnershipPublishing.com (1) FEATURE ARTICLE Get More Attention For Your Website: Search Engine Optimization Strategies by Fern Reiss One of the most common laments in the business world is, “But now that I have a website for my book/business, how do I get people to find it?” Putting up the website is only half the battle; unless people are able to find it, you won't be improving your business. Using 'normal people' techniques (as opposed to computer science tricks) here's how to fly to the top of the search engines-and stay there. Optimize for your top keywords When people search online for your topic, what words or phrases are they looking for? And which of these words can you realistically hope to 'own' in the online marketplace? The better your choice of keywords, the better your ranking will be. For example, I advise writers on how to find literary agents. “Literary agents” is a google search phase that's extremely popular-too many other websites are vying for this phrase, so my chances of ranking highly would be minimal. But if you do a google search for 'find a literary agent,' a slightly less popular phrase (but one that authors still use), my PublishingGame.com site pops up on the first page. (See my special report, http://www.PublishingGame.com/SEO.htm for more on how to zero in on those crucial keywords.) Add informative articles Next, write a few articles on your niche topic. Including content on your website that relates directly to your keywords will cause your search engine optimization to climb. This is one reason why blogs are so effective for search engine optimization; search engines appreciate fresh content, and blogs are an easy way to get new content on a regular basis. Get a handful of quality incoming links I'd also recommend writing articles for other websites. Sometimes called 'online article syndication,' the more articles you have on the internet that link back to your website, the more likely your website is to rank highly. For example, try doing a Google search for 'media attention for your business.' Even though these aren't my principal keywords, there are at least three mentions of my Expertizing.com site on the first page of Google! (But remember that the syndicated articles can't be too similar to each other-that's called 'content mirroring,' and will actually hurt your optimization efforts.) Put up an online press room Physical press kits - a fancy folder, glossy photos, detailed bios of company principals, press releases-are passé: Journalists don't pay much attention to them anymore, and they're almost always suggested by PR agencies as a way to produce a pretty deliverable without much effect. But online press rooms can be very powerful. Remember to include high quality resolution photos of yourself and your book; press releases (including press releases that mention your other press attention), and full contact details. Check out http://www.publishinggame.com/media.htm and http://www.expertizing.com/media.htm for more ideas. Don't neglect indirect marketing Think carefully about how your indirect markets will find you. For example, the primary market for my Publishing Game products is books, workshops, and consulting for the writers themselves. But my indirect market is anyone who knows a writer. This resulted in a whole sideline of products for friends of writers-gift baskets for writers, in prices ranging from $39 to $99, particularly popular around the holidays. (Try a google search for 'holiday gifts for writers' and see what comes up.) Even before your website is up, start thinking carefully about how people will find it. And then get out there and optimize, optimize, optimize! If you'd like to catapult your website to the top of Google and the other search engines-with a series of techniques that don't require an advanced degree in computer science-get Fern's $11 special report “Getting People to Your Website: 25 Simple Tips for Top-Notch Search Engine Optimization” http://www.PublishingGame.com/SEO.htm or call Fern for a one-on-one consultation: http://www.PublishingGame.com/consulting.htm You can sign up for Fern Reiss's email list on publishing and book promotion at http://www.PublishingGame.com/signup.htm; you can get more media attention via her publicity forum at http://www.Expertizing.com/forum.htm (2) FEEDBACK Charles Jacobs, whose latest book was self-published, expressed his pleasure with Patricia Fry's feature article on libraries because, he says, "far too many authors neglect this marvelous outlet. "As always, Patricia Fry, SPAWN's ubiquitous President, is right on the money helping authors....Her sage words should be clipped and posted on the wall of every writer's office. Libraries represent a superb market...and best of all, the books are non returnable. "Since publication of my latest book The Writer Within You on October 1, my heaviest sales have come from libraries through Baker and Taylor and Brodart. I started my library sales program by attending the ALA convention in D.C. this summer. Followed it up with representation of the book by Combined Book Exhibits at six regional library shows in October. (And plan to participate in their spring program as well). Get information from Jenkins Group aparvel@bookpublishing.com "I was fortunate enough to land a very favorable review in Library Journal that ended with the words, "Recommended for all public libraries. A copy of the review can be found on my web site http://www.retirement-writing.com." (3) FROM THE PEN OF................ Speaking of libraries, here are some statistics: The United States Market: 15,000 public libraries 3,000 college libraries 15,000 special libraries (medical law, historical) 20,000 high school libraries 50,000 elementary school libraries 2,300 federal government libraries Libraries spend close to $3 billion each year for books. Public libraries alone spend $700 million on books and audiovisual materials. This is a market worth cultivating. Sending a free copy of your book to major libraries is good promotion." from Everything You Need to Know to Write Publish & Market Your Book (A Cappella Publishing 1997) by Patrika Vaughn (4) PROGRESS REPORT These are the spots I found for my clients: Roger Ellerton will be the guest of Brad Richards on Alivewiredu Talk Radio on Blog Talk Radio on January 16, 2008 at 8PM (CT). http://www.blogtalkradio.com/alivewiredu Roger is a coach, speaker, certified management consultant, NLP trainer and author of Live Your Dreams - Let Reality Catch Up (Trafford 2005). http://www.live-your-dreams.biz Barbara Holstein was the guest of Lynn Thompson on Living on Purpose, http://www.livingonpurposelynn.com on November 13, 2007. Barbara's latest books are THE ENCHANTED SELF: A Positive Therapy (Routledge 1997), http://www.enchantedself.com/tes.htm, RECIPES FOR ENCHANTMENT, THE SECRET INGREDIENT IS YOU! (1st Books Library 2000), http://www.enchantedself.com/rfe.htm , THERE COMES A TIME IN EVERY WOMAN'S LIFE FOR DELIGHT! and THE TRUTH, I'M TEN, I'M SMART AND I KNOW EVERYTHING! (The Enchanted Self Press Jan 2008). http://www.enchantedself.com Barbara is also host of Happiness For Women Only!, on http://www.internetvoicesradio.com Walter Brasch will be the guest of Meria Heller, host of The Meria Show, on http://www.meria.net, today (November 21, 2007) at 12PM (MT), and on December 8, 2007, at 8:30pm (ET), he will be the guest of Brian Bonner, host of The Uncooperative Radio Show on http://uncooperativeradio.com. Walter's latest book is SINKING THE SHIP OF STATE: The Presidency of George W. Bush (BookSurge Publishing 2007). http://www.walterbrasch.com Lillian D. Bjorseth will be the guest on Work Matters with Nan Russell on November 29, 2007 at 8:45AM, MT. http://www.webtalkradio.net Lillian is author of Breakthrough Networking: Building Relationships That Last (Duoforce Enterprises 2003); 52 Ways To Break The Ice & Target Your Market, an interactive learning system; and the Nothing Happens Until We Communicate CD/workbook series. http://www.duoforce.com Deborah da Costa (a pen name for Deborah P. Clayman), was the guest of Rabbi Hirsh Dlinn, host of The Jewish Experience on November 20 at 8:30 PM (ET) on WEDO-Am 810, aired in Pittsburgh, Pa and vicinity. http://www.jewishexperienceradio.com. Deborah is author of a picture book Snow in Jerusalem, a story about conflict resolution and peace in the Middle East (Albert Whitman & Company 2001), which received much praise and many honors. Her newest book, Hanukkah Moon (Kar-Ben/ Lerner Publishing Group) is a unique look at Mexican Hanukkah customs and the celebration of the mysterious luna nueva. http://www.deborahdacosta.com I am pleased to report that after Lorraine Cohen was a guest of Debra Pearlman's twice, she was invited by Debra to be a monthly guest for six months on her radio show, Unlock Your Sales Potential on WTBQ 1110 AM, Florida, New York, serving all of Orange County and Northern New Jersey. http://www.dpsalespro.com Lorraine is host of Powerfull Living on http://www.powerfull-living.biz (5) KUDOS Floriana Hall won second prize in Ohio Poetry Day for her poem RICH VALLEY HERITAGE for the Ohioana Library Award and it will be published in their book BEST POEMS OF 2007. http://www.alongstoryshort.net/FlorianaHall.html Betty Jo Tucker and her husband "were thrilled and honored to receive a '5 Hearts' rating from The Romance Studio for our little romantic memoir, IT HAD TO BE US, written under the pseudonyms of Harry & Elizabeth Lawrence. http://www.authorsden.com/visit/viewarticle.asp?id=34407 HAPPY THANKSGIVING!! Francine Silverman is author of CATSKILLS ALIVE (second edition) and LONG ISLAND ALIVE, both published in 2003 by Hunter Publishing and geared to every interest. To learn more about her guidebooks and for links to hundreds of attractions on Long Island and in the Catskills, visit Fran's one-stop website at http://www.nystatetravel.com BOOK MARKETING FROM A-Z (Infinity Publishing 2005) is written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24 TALK RADIO FOR AUTHORS - Getting Interviews Across the U.S. and Canada (Infinity Publishing 2007) is an intimate look into 230 talk radio shows that welcome guests. Both books are available at Amazon.com and at http://www.buybooksontheweb.com (Category: Marketing). http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Talk+Radio+for+Authors&x=0&y=0http://www.amazon.com Subscribers are entitled to a 20% discount on either book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US. Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code). If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure. Mail: Infinity Publishing, 1094 New Dehaven St, Suite 100, West Conshohocken, PA 19428 Betty B's Arcana Connection by Betty Bradford Byers INNER-VIEWS WITH CELEBRITIES Short Stories Corner Poetry Corner Write On Southwest...Book Reviews by Connie Gotsch The BOOK DOCTOR Book Reviewer's Corner Public Service links And so much more! | Return Home | The BOOK DOCTOR | The BANYON NETWORK | The Banyon Buzz Newsletters | The Aton Project Newsletters | Contact Us | |
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