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 by: Jay Johnson Be sure to check out: The Aton Project Newsletters at: http://www.self-publishinghelp.com/TheAtonProjectNewsletters.html. This newsletter, by author Tony VanSluytman, has been receiving rave revues despite it not being directed to writers. and FREE Writing Course http://http://banyonsbookdoctor.com. We are quite proud of the contributions of these two dedicated authors and wish for you to learn more about them. *** Moonspinners Writer's Page (http://www.maureenmcmahon.com), the website of Maureen McMahon, has been voted one of the 101 Best Websites by Writer's Digest 2006 - specifically her Ask The Experts section, created in collaboration with fellow author Fran Silverman (http://www.maureenmcmahon.com/bookmarketing.html). The Experts Site is composed of 150 subscribers to Fran’s newsletter, Book Promotion Newsletter (http://www.bookpromotionnewsletter.com), who answer book marketing questions at no charge. Download: 10 Ways to Promote Your Book... Welcome our Sponsor... ADRdomainsPlus.com for Your Domain Names and Internet Products GREAT rates and EXCELLENT service.  You are the Box Office Smash: The Personal Screenplay by Gordy Hoffman Right this very second, in the heart of every struggling, undiscovered screenwriter, in the dark, hidden corner deep within, there is a voice, a clear whisper, saying one thing: You're never gonna figure this out. And this is not referring to the story with its gaping hole, the finale missing a payoff, the hit and miss humor, the flat title. I'm talking about freedom. The freedom to work as a screenwriter. Compensation for a home for family and a life. The resources to wake up and ply your craft and pay the freight, without obstacle. The chance to see your writing made into pictures, to work with the industry's best, to fulfill this goal of professional screenwriter. Hollywood success. Behind this voice is the idea that somehow, some way, you'll find the hero, or the hook, logline or pitch that will punch your golden ticket. If you could only figure out what the studio wants, if you can only get a solid bead to this game, you know you can write and execute. What is the script I should write to get an agent? What is the one that will sell? It's not that I don't know how to write, I know how to write screenplays, I just need to know what they want, even though I think I know what they want, but I don't think I have the idea that they want. Yeah. I'm not gonna figure this out, whispers the voice. Why this uneasiness? Does it originate within ourselves? I don't think so. But where does it come from? The daily obsession with box office grosses? The news of the seven figure deals to newbies? The endless procession of boneheadedly conceived franchises-in-waiting arriving in the theatres every Friday? People winning Academy Awards for movies you would not be caught dead writing? Recognizing an idea you came up with years ago on your couch, produced with a $130 million budget drowning in CGI? All these things are but a few of the possible reasons why this seeds unhealthy doubt and confusion in the modern screenwriter. Tracking these forces outside us and beyond our control in an effort to trudge the path to a successful screenwriting career will prove to most to be unproductive and corrosive. Basically, trying to figure out what Hollywood wants will land us in a resentment that makes "giving up" a sane response to the very challenge which used to inspire us. In short, we cannot chase a perceived trend and remember our dreams. You cannot look at the marketplace and find your voice. You can find ideas, trends, and inspiration there, perhaps, but you can find these things driving in traffic as well. But listening to your voice is the key to creating original, compelling stories. Your life is your own story. You have a completely unique thread of experience. By allowing yourself to express these emotional experiences, your screenplay, your story, will be different from any other and powerful, as original as your fingerprint. Why is it powerful? When we have the courage to be specific about what we know about living, we create an authentic world an audience recognizes as the life they are living on planet Earth. This connects your audience to your story. This connection is the foundation of the phenomena of story. Why does story mean so much to us? We recognize the triumphs and tragedies of our lives, with all the hilarity and tears. By seeing it, we are validated and it underscores meaning and purpose to living. If we don't use what we've collected in life in our hearts and spirits, then our story loses its authenticity and the connection the audience should make fails. They do not see themselves, and when they leave the theater, they do not call their friends. When people do not call their friends after seeing a movie, the movie bombs. When a writer opens their person to their work, when they allow themselves to be vulnerable, to risk exposure of the secrets of their life story, they take a huge step towards creating a screenplay of substantial value, a screenplay with a greater potential of a large number of tickets sold. This is precisely why art and commerce have remained bedfellows for thousands of years. To look at the relationship between art and commerce as adversarial or incompatible is just plain foolish. Art happens when people invest their spirits in their work without fear, and story is artful when the writing is truthful and the writer is authentic. And what do we have to be honest about? We can only lie about what we know, and we can only tell the truth about what we know. And that is what has happened to us, our life story. This is what we share. This is not a pitch to write "what you know." This is not about writing stories about where you work or where you live. This is about writing about what you felt. You can imagine characters and worlds and actions and speech you've never personally experienced, but if you remember to infuse your choices with your emotional and spiritual struggles and victories as a human being, your screenplay will be different in the very best sense of the word. The question you have to answer is not what does Hollywood want today. The question is how honest of a writer do you want to be. I guarantee you can write a blockbuster, you can write a box office hit. This will happen when you find an audience. And the correct path to this crowd of people is listening to yourself. If you practice, you will develop an inner ear for who you are and what you know and you will become masterful in loading your work with your fingerprints. Writing is personal work. You are the guitar. You are the box of paint. Give of that and your audience will remember why life is good and they will talk of you. About the Author Winner of the Waldo Salt Screenwriting Award at the Sundance Film Festival for LOVE LIZA, Gordy Hoffman has written and directed three digital shorts for Fox Searchlight. He made his feature directorial debut with his script, A COAT OF SNOW, which world premiered at the 2005 Locarno Intl Film Festival. A COAT OF SNOW made its North American Premiere at the Arclight in Hollywood, going on to screen at the Milan Film Festival and the historic George Eastman House. Recently, the movie won the 2006 Domani Vision Award at VisionFest, held at the Tribeca Cinemas in NY. A professor at the USC School of Cinematic Arts, Gordy is the founder and judge of BlueCat Screenplay Competition. Dedicated to develop and celebrate the undiscovered screenwriter, BlueCat provides written script analysis on every script entered. In addition, Gordy acts as a script consultant for screenwriters, offering personalized feedback on their scripts through his consultation service, www.screenplaynotes.com. For more articles by Gordy on screenwriting, visit http://www.bluecatscreenplay.com. A new radio show devoted to book marketing made its debut on Tuesday, March 21, 2006 on Achieve Radio, noon to 1 p.m., MST. Host Francine Silverman will talk with authors, publishers and publicists, providing listeners with a unique perspective on book promotion. To access Book Marketing with Fran, go to http://www.achieveradio.com and click “Click to Listen” at top of page. Should you miss the show, click “Shows & Hosts” on the left and scroll down to Fran’s show and click, “More-Click Here” for the archives. Patricia Fry, president of SPAWN (Small Publishers, Artists, and Writers Network) and author of 24 books, will be Fran’s first guest. Patricia’s latest book is The Right Way to Write, Publish and Sell Your Book (Matilija Press 2006), a comprehensive guide for hopeful and struggling authors. Fran is author of Book Marketing from A-Z and editor publisher of Book Promotion Newsletter, http://www.bookpromotionnewsletter.com Issue 138: June 4, 2008 ISSN 1545-5599 BOOK PROMOTION NEWSLETTER Issue 138: June 4, 2008 EDITOR: FRANCINE SILVERMAN http://www.bookpromotionnewsletter.com http://www.nystatetravel.com Issued every other Wednesday since 2003 http://www.FiveStarPublications.com - Your partner in publishing since 1985 http://www.AuthorsandExperts.com - Your economical path to publicity and more. http://www.SchoolBookings.com - Connecting authors and illustrators to schools. http://www.KidsCanPublish.com - Where the writers & illustrators of tomorrow get published today. Call Five Star Publications for a free consultation. 480-940-8182 INTRODUCTION I would like to once again thank Patricia Daly-Lipe and her husband Steele, for their warm hospitality at their beautiful home in Virginia horse country and at my talk the following day in Washington, D.C. Patricia had invited me to speak to her group, the Washington, D.C. chapter of The National League of American Pen Women and members of Northern Virginia Writers about, what else, radio. It was Memorial Day Weekend, but 10 people showed up and a good time was had by all. I shall be eternally grateful to the Lipes. Well, I finally finished my radio book. Thought I'd need a U-haul to tote the 16 lb manuscript to the post office! But after successfully carrying my 16 lb baby inside and waiting on line, I learned that I used the wrong tape. Needless to say, it was a tough delivery. However, so was the labor. Following the publisher's guidelines to double space, input page numbers manually, and send both a hard copy with a disk, it took me a week or more to print out the 1334 pages - editing as I went along - and using up three black cartridges. When I wrote my editor that I had sent out the 16 lbs he said I'd better give my back a rest. How did he know that my back and upper leg have suffered doing this book? Don't know if all these drawbacks are a good or bad omen. My apologies to my subscribers and clients for letting them down the last few weeks. Now I'm back in action. In This Issue: (1) Feature Article (2) Grist for Your Mill (3) Promotional Coups (4) Surprises (5) Subscriber Seminar (6) Kudos (1) FEATURE ARTICLE Get More Publicity For Your Book and Business by Fern Reiss Here, some seldom-considered tips on getting more publicity for your book and business, straight from the top journalists and literary agents who participated in our Expertizing Publicity Forum. Be prepared for The New York Times When a participant in the Expertizing Publicity Forum pitched the New York Times business columnist, the columnist was very interested in pursuing it as a feature story - until she went to the business's website, which was under construction. She notes that it's important for authors and business owners to be fully prepared before they send press releases or get in touch with journalists. This sounds obvious, but novices make this mistake all the time. "I think this business is a great idea, but I don't know that I'd want to pitch a national paper if your website isn't ready," she cautions. So be sure you have all your ducks lined up, before you pitch the nationals. Share your personality with Inc Magazine One of the editors at Inc. Magazine stresses that you need to share anecdotes, stories, and colorful details to make an appealing pitch. She tells businesses that want to be in Inc. to forget the press release format, and send her a letter emphasizing the most unusual and dramatic parts of their journey. Most of all, she says, "Let your own voice and character shine through the pitch. A personality profile lies buried at the heart of many great business stories. Give me a sense of how you think about yourself and the world. Persuade me that you're someone Inc. readers will want to spend time with." One of the Expertizing Publicity Forum participants followed this editor's advice-and landed a multi-page feature on her business in this important publication. Provide details for Time Magazine The most effective pitches, says a writer at Time Magazine, contain plenty of details. When Selena Cuffe, President of Heritage Link Brands, utilized the Expertizing Publicity Forum to pitch Time Magazine, she hit a home run - except that the writer needed many more details, and told Selena that her national business editors needed numbers, numbers, and more numbers - everything from details of revenue to how long they'd been in business. Selena provided the details - and ended up with a feature on her business in Time Magazine. Remind literary agents of your connection to your audience Chioma Isiadinso, CEO of Expartus, a successful admissions consulting company, participated in the Expertizing Publicity Forum because she was hoping that a book on the topic might expand her platform, and broaden her business appeal. She connected with a literary agent through the forum, but the agent thought publishers would want to know how Expartus was set up to reach its readers, via email lists, speaking schedule, etc. "Publishers will want to know that the author has instant access to readership, with the savvy to secure that readership with or without the publisher's help." Chioma added a section to her proposal - and, with the agent's help, succeeded in selling her (unwritten) book, Brand Your Way to an MBA, to Sourcebooks, a major publisher. Fern Reiss is CEO of http://www.PublishingGame.com and http://www.Expertizing.com and the author of The Publishing Game: Find an Agent in 30 Days, The Publishing Game: Bestseller in 30 Days, and The Publishing Game: Publish a Book in 30 Days as well as several other award-winning books. She also runs The Expertizing® Publicity Forum where you can pitch your book or business directly to journalists; more information at http://www.Expertizing.com/forum.htm. Sign up for her free monthly report on promoting your book and business at www.PublishingGame.com/signup.htm http://www.PublishingGame.com/signup.htm (2) GRIST FOR YOUR MILL Are you a parent with a problem? The last two guests on my radio show, The Radio Host Show, are parenting experts and answer questions on their websites. Susan Turben, host of Friend of the Family on http://www.turben.com, and a child development specialist, has an Ask Dr. Susan feature on her website. She is also offering a free DVD or VHS to anyone interested - the two available are entitled "Games Babies Play" and "Raising Children Is Every Parent's Responsibility." Click "Free Parenting Videos." Maria Bailey, host of Mom Talk Radio on WJBW 1000 AM, S. Florida, and dozens of other parenting experts have answered questions on her business website, http://www.bluesuitmom.com. Click "Ask An Expert" at the top of the page. (3) PROMOTIONAL COUPS Attention novelists and others - always pick apart your book for people and places featured. Malana Ashlie recently held a launch for her book Gringos in Paradise: Our Honduras Odyssey (BookSurge Publishing 2007) in the area of the country where it was written, La Ceiba, Honduras. "It was a wonderful event with wine, appetiziers and local press," she says. Malana wrote this blurb for Irene Watson's Readers View's newsletter, which explains it all: We held a promotion for (the award winning) Gringos in Paradise: Our Honduras Odyssey as part of an event at the "Piq' Art" gallery in La Ceiba Honduras on Saturday the 17th of May - the month of the Festival of San Isidro, the patron saint of La Ceiba. People come from all parts of the globe to celebrate during the weeklong "mardi gras" of parades and street dances. It was the perfect time for the book's presentation. After opening comments made by a reviewer in both Spanish and English, the author was brought forward to give a short introduction to the book’s story and conception. The affair was attended by the press as well as local television stations. Along with presenting author, Malana Ashlie and her book, Gringos in Paradise: Our Honduras Odyssey, there was an exposition of paintings by two local artists and music by violinist, Franklin Rodriquez. http://www.gringos-in-paradise.com/about.htm This has to be one of the most unique promotions of all time: To encourage summer reading, Max Elliot Anderson, author of action-adventures and mysteries for kids, released a bottle with a special card inside into the Rock River, near his home of Rockford, Illinois, on May 31, 2008. “Since most of my books contain adventures, and are written especially for boys 8 - 12, I wanted to do something different this summer, to point out the importance of reading in America," he says. "That’s because I grew up hating to read.” His blog, Books for Boys, ranks in the top 10 searches on Google. He placed the bottle into the river, downstream from a spillway. “I know there are lots of hazards and obstacles in the rivers,” says Max. “But I’m hoping my bottle makes its way to the end of the Rock River, and into the Mississippi. If it gets that far, then who knows?” When the card is returned to the author, he will send a set of his books to the person who found it. "What better way to get kids excited about the adventure of reading, than to give them a real adventure this summer?" Max reasons. Max's books, which have been compared to such literary figures as Tom Sawyer, Huck Finn, Nancy Drew and Lemony Snicket, include North Woods Poachers, Mountain Cabin Mystery, Big Rig Rustlers, Secret of Abbott’s Cave, and Legend of the White Wolf. http://www.maxbooks.9k.com http://booksandboys.blogspot.com (4) SURPRISES I had Mark Blevis, host of Just One More Book on my radio show on May 13, 2008 and had a blurb in last week's newsletter about Mark and Andrea reviewing picture books. Children's book author, Marianne Berkes, was on the road and didn't see the newsletter but had learned about the show from her publisher who advised Marianne that Mark and Andrea were reviewing her picture book, Over in the Ocean, in a Coral Reef (Dawn Publications 2004), on Friday, May 16, 2008!! http://www.marianneberkes.com (5) SUBSCRIBER SEMINAR Two subscribers, author advocate Carolyn Howard-Johnson, and publisher/author Patrika Vaughn, have teamed up to offer a free teleseminar on bringing a writer's dream to life. The teleseminar is for writers who want to tell their own stories, as memoir or as fiction. Thus it is for genealogists, journalists and story tellers everywhere. "How To Write Your Life Story" will be moderated by award-winning speaker and author, Allyn Evans, author of Grab the Queen Power: Live Your Best Life, based on her own experiences. Carolyn will share her experience of turning her family's genealogy and stories in her award-winning novel This Is the Place, and using the leftover stories from that effort in a book of creative nonfiction short stories, Harkening: A Collection of Stories Remembered. Her experiences will inform those inclined to publish their stories but who need more information about how that might come to be. She even used family memories in her chapbook of poetry, Tracings. All three books are multiple award-winners. She is also working on a memoir, Here's How I Don't Cook. Patrika, author of How to Write Your Own Life Story or Your Family's Saga, will talk about how to turn this material into a book, covering: 1) why you should write it 2) how to go about it (even if you've never before written anything but emails) 3) how to make it interesting to others Writers are invited to listen and come prepared with their questions at noon on July 12th EST . Call 1-218-936-7999. When prompted use this access code: 390175. If asked, participants may need this pin number: 2823. The teleconference will be available as a podcast afterward at: Authors' Coalition, http://www.authorscoalitionandredenginepress/podcasts_&_radio.htm The ACapella Publishing site, http://www.acapella.com Allyn Evans' site, http://www.allynevans.com On Allyn's Queen Power site, http://www.queeenpower.com. And on Carolyn's Resources for Writers page at http://www.howtodoitfrugally.com Those with questions may contact Patrika at acappub@aol.com The seminar is offered as a service to the writing community through the auspices of Authors' Coalition (http://www.authorscoalitionandredenginepress.com) and Patrika's publishing firm, A Cappela Publishing (http://www.acapella.com). (6) KUDOS Sleep Before Evening (BeWrite Books 2007), a fast paced coming of age novel by Magdalena Ball, has been named as a Finalist in the Regional Fiction category of the 2008 Next Generation Indie Book Awards. http://www.compulsivereader.com/html/images/SleepBeforeEvening.htm The Writer Within You, A Step-by-Step Guide to Writing and Publishing In Your Retirement Years (Caros Books 2007), by Charles Jacobs received ForeWord Magazine's bronze medal as one of the Best Books of the Year. http://www.retirement-writing.com Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of: BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24 TALK RADIO FOR AUTHORS - Getting Interviews Across the U.S. and Canada (Infinity Publishing 2007) an intimate look into 230 talk radio shows that welcome guests. Both books are available at Amazon.com and at http://www.buybooksontheweb.com (Category: Marketing). http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Talk+Radio+for+Authors&x=0&y=0http://www.amazon.com Subscribers are entitled to a 20% discount on either book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US. Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code). If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure. Issue 139: June 18, 2008 ISSN 1545-5599 BOOK PROMOTION NEWSLETTER Issue 139: June 18, 2008 EDITOR: FRANCINE SILVERMAN http://www.bookpromotionnewsletter.com http://www.nystatetravel.com Issued every other Wednesday since 2003 http://www.FiveStarPublications.com - Your partner in publishing since 1985 http://www.AuthorsandExperts.com - Your economical path to publicity and more. http://www.SchoolBookings.com - Connecting authors and illustrators to schools. http://www.KidsCanPublish.com - Where the writers & illustrators of tomorrow get published today. Call Five Star Publications for a free consultation. 480-940-8182 In This Issue (1) Feature Article (2) Grist for Your Mill (3) Progress Report (4) From the Pen Of.... (5) Kudos (1) FEATURE ARTICLE The Boomerang Publicity Effect by Fern Reiss This week, I received email from a top literary agent informing me that my Publishing Game books are going to be featured in her forthcoming book - which is already a bookclub selection and will be displayed in a Barnes and Noble endcap for two months. Will this help my own book sales? You bet. And being mentioned in other people's books is just one way to generate attention for your own book. Here are a few more: Write a series. Writing one book is good, but writing a series is always better. If you can figure out a way to slice and dice your topic, you can come out with a series of books on the same topic - thus enhancing your credibility. And the more shelf space you have in a bookstore, the more people are prepared to believe in your expertise. When someone goes to a bookstore, and of the ten books on the publishing shelf, three are my Publishing Game books - which book do you think they're most likely to buy? Get good endorsements. Find a few key people who are well known in your topic area and ask if they'll consider writing you an endorsement. Endorsements can be useful on book jackets - they definitely sell books. And they can also be useful on websites, and in marketing materials. It's much easier to get endorsements than people think - I've gotten endorsements from renowned writers to famous politicians. Endorse other people's books. Other writers are often very hesitant to ask me if I will endorse their books. But I'm happy to endorse books (if I think they're well written and fill a need) because my endorsement on the back of your book also helps my book sales. So be open to endorsing others' books - and look for opportunities to do so. Try for mentions in other books. Nonfiction books in particular often have extensive bibliographies or resource sections. Try to get your book mentioned in as many of these as possible. The more times people read about your book, particularly in another book they've enjoyed, the more likely they are to seek out your book. Get website mentions. Don't stop at mentions in books. Try for mentions in listserves, blogs, and websites. The more your book is mentioned, the more it will be remembered and possibly purchased. And the more your book's website is linked to, the more highly it will place in search engine results, thereby making it easier for other people to find. So don't neglect this valuable, non-book arena. Boomerang publicity can be one of the easiest-and most effective-means of publicity. So start making your own list of valuable places for your book to be mentioned. And if you see my Publishing Game books mentioned in the Barnes and Noble endcaps next month, be sure to let me know. Fern Reiss is CEO of PublishingGame.com, offering books, workshops, and consulting on how to get a literary agent, publish, and promote a book. She is also CEO of Expertizing.com, teaching people how to get more media attention for themselves and their business; in the past six months, she's been quoted in over 100 publications from the NY Times to Wall Street Week. Sign up at http://www.PublishingGame.com/worshops.htm for her complimentary monthly email newsletter on how to get more media attention for yourself, your book, and your business. (2) GRIST FOR YOUR MILL Lillian Brummet, host of Conscious Discussions, has added another radio program of a slightly unique genre. "What I’m doing is having short, 15 minute segments where people can read from their published books, stories, poetry, etc.," she explains. "So anyone interested (no adult, religion, sex...) in setting up a booking for the Authors Reads radio show – authors, storytellers and poets, can get free exposure and reach an international audience. Queries are welcome. This radio show is brand new and I am currently dealing with the behind the scenes work right now; however, I hope to have the first segment air within the next week or two." Lillian is co-author of the promotion guide “Purple Snowflake Marketing – How to Make Your Book Stand Out in a Crowd,” along with two other published books. Check the website, http://www.brummet.ca, for information on how to appear on this radio show. http://www.blogtalkradio.com/authorsreads Ella Curry, host of the Black Author Network, airs live in the evening on Blog Talk Radio, http://www.edc-creations.com/audiobookclubintro.html, and charges $30 for a one-hour interview. Authors pay for the promotions of the show, the syndication of the show to other networks, adding the shows to her other five sites, appearing in three newsletters, and for the eblasts she sends out to 30,000+ on her list. She is looking for authors for her daytime radio show, The SLS audio bookclub, which has a fee of $40.00 per author. Since the show is recorded, she uses clips, which you can send her or she will help you record it. "You get everything on the payment page and syndicated into 130+ RSS feeds and blog directories," she says. "Your recordings are heard around the world. I also play the same recordings on BAN radio as fillers. Your recordings will be used time and time again. I also feature the recordings on my site. We truly circulate any paid material through my entire network to give the authors their money worth." She adds, "The authors for this bookclub do not have to be black; we love GOOD books." Ella invites authors of fiction and non-fiction on virtually any subject. Ella also does virtual book tours and if you are a stop on her tour, there is no charge to you. All the information is on her website. If you're interested in being on her show, send your review copies to: Ella Curry EDC Creations P.O. Box 7794 Langley Park, MD 20787 A subscriber is looking for a part-time (20-24 hours) personal assistant & office manager for his busy office. The location is the Seacoast region in the Portsmouth/Exeter, NH region. Hours: Flexi-time – 20-24 hrs. You will become the interface for all communications, including event sponsors, organizers, and manage an extensive database of professional contacts. You will manage - the booking of all private client sessions and guests for a weekly live radio show, the fulfillment and processing of a busy online shopping store, the online e-communications process, which includes weekly email newsletters, and other communications to an extensive email database, day-to-day business processes and finances to support external suppliers and professional consultants (book keeper, accountants, etc.) and manage the logistics of event planning and advance marketing needs to assist in promoting successful events and workshops. You must be proficient in Word, Excel, and preferably Filemaker (or similar contact management software). Sound working knowledge of Apple Mac and a working knowledge of Quickbooks would be useful to interface with bookkeeper/accountants. He is looking for someone to become his right arm, being able to juggle a busy schedule, and travel arrangements. Some travel may be required to assist at key speaking events. Please send your resume to communique98@yahoo.com I saw Charles Jacobs' book, The Writer Within You (Caros Books 2007) in the window of the Mid-Manhattan Library, piled between other writing books with the spines clearly visible. I emailed to let him know and asked how he got his self-published book in the New York City Library System. Turns out Charles printed his book with Bookmasters in Ohio, which maintains a distribution division. I know that Bookmasters is frightfully expensive and that Charles was not thrilled with their distributor. Although his response is directed to me, if anyone else is interested, here is his reply: "If you are particularly interested in libraries (and reference books are gold for libraries), try some of the known distributors that specialize in libraries," he says. "The two I know best are Quality Books Inc http://www.quality-books.com and Brodart Co http://www.brodart.com. "I have never used Quality, but they are considered perhaps the best for library distribution in the country and they deal with small presses. One day out of the blue, a request for a book came from Brodart, a company that began as a supplier of fixtures to libraries, and now distributes books as well. They apparently liked the book, and have reordered it eight or ten times." http://www.retirement-writing.com, (3) PROGRESS REPORT Charles Jacobs will be the guest of Dr. Kent Gustavson on World Talk Radio Network, http://www.worldtalkradio.com on July 25, 2008 at 1:15 pm (ET). Charles is author of The Writer Within You (Caros Books 2007). http://www.retirement-writing.com On June 25, 2008, Melissa Zollo will be the guest of Brad Richard on Alivewiredu Talk Radio Show on Blog Talk Radio, http://www.blogtalkradio.com/alivewiredu Melissa is author of two audio programs: Discover the Power of Imagination and How to Unleash the Power Within and Attract Money. http://www.presentmemory.com Shoshanna Katzman will be the guest of Rebecca White, host of Heal Yourself Talk Radio, on Wednesday, July 2, 2008 at 2 pm (ET) on http://www.healyourselftalk.com Shoshanna's latest book is Qigong for Staying Young: A Simple 20 Minute Workout to Cultivate Your Vital Energy (Avery Penguin Group 2003). http://www.healing4u.com http://www.qigong4everyone.com http://www.caringwomen.com (4) FROM THE PEN OF......... Pre-Publication Media Campaign (includes) * Supply lists of interested party names to the publisher. * Send press release via the PR Newswire*, which reaches over 25,000 media outlets. From Author 101 Bestselling Book Proposals by Rick Frishman and Robyn Freeman Spizman (Adams Media 2005). [*Editor's Note: The annual membership fee is $195.00. I would like some feedback from those of you who have used PR Newswire and your opinion of it]. (5) KUDOS The latest picture book by Marianne Berkes, Going Around the Sun: Some Planetary Fun (2008), got a starred review in the June issue of School Library Journal. "Am still pinching myself!!" she says. All of Marianne's books are published by Dawn Publications. http://www.MarianneBerkes.com The website of Carolyn Howard-Johnson - sharingwithwriters.blogspot.com - was among the 101 Best Websites for Writers under Publishing Resources, as reported in the June 2008 issue of Writers Digest Magazine. Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of: BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24 TALK RADIO FOR AUTHORS - Getting Interviews Across the U.S. and Canada (Infinity Publishing 2007) an intimate look into 230 talk radio shows that welcome guests. Both books are available at Amazon.com and at http://www.buybooksontheweb.com (Category: Marketing). http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Talk+Radio+for+Authors&x=0&y=0http://www.amazon.com Subscribers are entitled to a 20% discount on either book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US. Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code). If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure. 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