A Happy New Year Buzz...

by: Jay Johnson

Be sure to check out:
The Aton Project Newsletters at: http://www.self-publishinghelp.com/TheAtonProjectNewsletters.html. This newsletter, by author Tony VanSluytman, has been receiving rave revues despite it not being directed to writers.
FREE Writing Course http://http://banyonsbookdoctor.com.
We are quite proud of the contributions of these two dedicated authors and wish for you to learn more about them.

*** Moonspinners Writer's Page (http://www.maureenmcmahon.com), the website of Maureen McMahon, has been voted one of the 101 Best Websites by Writer's Digest 2006 - specifically her Ask The Experts section, created in collaboration with fellow author Fran Silverman (http://www.maureenmcmahon.com/bookmarketing.html).

The Experts Site is composed of 150 subscribers to Fran’s newsletter, Book Promotion Newsletter (http://www.bookpromotionnewsletter.com), who answer book marketing questions at no charge.

Download: 10 Ways to Promote Your Book...

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Screenwriting Advice Article!

You are the Box Office Smash: The Personal Screenplay
by Gordy Hoffman

Right this very second, in the heart of every struggling, undiscovered screenwriter, in the dark, hidden corner deep within, there is a voice, a clear whisper, saying one thing:

You're never gonna figure this out.

And this is not referring to the story with its gaping hole, the finale missing a payoff, the hit and miss humor, the flat title.

I'm talking about freedom. The freedom to work as a screenwriter. Compensation for a home for family and a life. The resources to wake up and ply your craft and pay the freight, without obstacle. The chance to see your writing made into pictures, to work with the industry's best, to fulfill this goal of professional screenwriter. Hollywood success.

Behind this voice is the idea that somehow, some way, you'll find the hero, or the hook, logline or pitch that will punch your golden ticket. If you could only figure out what the studio wants, if you can only get a solid bead to this game, you know you can write and execute. What is the script I should write to get an agent? What is the one that will sell? It's not that I don't know how to write, I know how to write screenplays, I just need to know what they want, even though I think I know what they want, but I don't think I have the idea that they want. Yeah.

I'm not gonna figure this out, whispers the voice.

Why this uneasiness? Does it originate within ourselves? I don't think so. But where does it come from? The daily obsession with box office grosses? The news of the seven figure deals to newbies? The endless procession of boneheadedly conceived franchises-in-waiting arriving in the theatres every Friday? People winning Academy Awards for movies you would not be caught dead writing? Recognizing an idea you came up with years ago on your couch, produced with a $130 million budget drowning in CGI?

All these things are but a few of the possible reasons why this seeds unhealthy doubt and confusion in the modern screenwriter. Tracking these forces outside us and beyond our control in an effort to trudge the path to a successful screenwriting career will prove to most to be unproductive and corrosive. Basically, trying to figure out what Hollywood wants will land us in a resentment that makes "giving up" a sane response to the very challenge which used to inspire us. In short, we cannot chase a perceived trend and remember our dreams.

You cannot look at the marketplace and find your voice. You can find ideas, trends, and inspiration there, perhaps, but you can find these things driving in traffic as well. But listening to your voice is the key to creating original, compelling stories.

Your life is your own story. You have a completely unique thread of experience. By allowing yourself to express these emotional experiences, your screenplay, your story, will be different from any other and powerful, as original as your fingerprint.

Why is it powerful? When we have the courage to be specific about what we know about living, we create an authentic world an audience recognizes as the life they are living on planet Earth. This connects your audience to your story. This connection is the foundation of the phenomena of story.

Why does story mean so much to us? We recognize the triumphs and tragedies of our lives, with all the hilarity and tears. By seeing it, we are validated and it underscores meaning and purpose to living.

If we don't use what we've collected in life in our hearts and spirits, then our story loses its authenticity and the connection the audience should make fails. They do not see themselves, and when they leave the theater, they do not call their friends. When people do not call their friends after seeing a movie, the movie bombs.

When a writer opens their person to their work, when they allow themselves to be vulnerable, to risk exposure of the secrets of their life story, they take a huge step towards creating a screenplay of substantial value, a screenplay with a greater potential of a large number of tickets sold.

This is precisely why art and commerce have remained bedfellows for thousands of years. To look at the relationship between art and commerce as adversarial or incompatible is just plain foolish. Art happens when people invest their spirits in their work without fear, and story is artful when the writing is truthful and the writer is authentic.

And what do we have to be honest about? We can only lie about what we know, and we can only tell the truth about what we know. And that is what has happened to us, our life story. This is what we share.

This is not a pitch to write "what you know." This is not about writing stories about where you work or where you live. This is about writing about what you felt. You can imagine characters and worlds and actions and speech you've never personally experienced, but if you remember to infuse your choices with your emotional and spiritual struggles and victories as a human being, your screenplay will be different in the very best sense of the word.

The question you have to answer is not what does Hollywood want today. The question is how honest of a writer do you want to be. I guarantee you can write a blockbuster, you can write a box office hit. This will happen when you find an audience. And the correct path to this crowd of people is listening to yourself. If you practice, you will develop an inner ear for who you are and what you know and you will become masterful in loading your work with your fingerprints. Writing is personal work. You are the guitar. You are the box of paint. Give of that and your audience will remember why life is good and they will talk of you.

About the Author
Winner of the Waldo Salt Screenwriting Award at the Sundance Film Festival for LOVE LIZA, Gordy Hoffman has written and directed three digital shorts for Fox Searchlight. He made his feature directorial debut with his script, A COAT OF SNOW, which world premiered at the 2005 Locarno Intl Film Festival. A COAT OF SNOW made its North American Premiere at the Arclight in Hollywood, going on to screen at the Milan Film Festival and the historic George Eastman House. Recently, the movie won the 2006 Domani Vision Award at VisionFest, held at the Tribeca Cinemas in NY. A professor at the USC School of Cinematic Arts, Gordy is the founder and judge of BlueCat Screenplay Competition. Dedicated to develop and celebrate the undiscovered screenwriter, BlueCat provides written script analysis on every script entered. In addition, Gordy acts as a script consultant for screenwriters, offering personalized feedback on their scripts through his consultation service, www.screenplaynotes.com. For more articles by Gordy on screenwriting, visit http://www.bluecatscreenplay.com.

A Radio Show for Writers and more...

A new radio show devoted to book marketing made its debut on Tuesday, March 21, 2006 on Achieve Radio, noon to 1 p.m., MST. Host Francine Silverman will talk with authors, publishers and publicists, providing listeners with a unique perspective on book promotion.

To access Book Marketing with Fran, go to http://www.achieveradio.com and click “Click to Listen” at top of page. Should you miss the show, click “Shows & Hosts” on the left and scroll down to Fran’s show and click, “More-Click Here” for the archives.

Patricia Fry, president of SPAWN (Small Publishers, Artists, and Writers Network) and author of 24 books, will be Fran’s first guest. Patricia’s latest book is The Right Way to Write, Publish and Sell Your Book (Matilija Press 2006), a comprehensive guide for hopeful and struggling authors.

Fran is author of Book Marketing from A-Z and editor publisher of Book Promotion Newsletter, http://www.bookpromotionnewsletter.com

Issue 153: Dec. 31, 2008

ISSN 1545-5599
Issue 153: Dec. 31, 2008

Issued every other Wednesday since 2003


Display your book at one of the most popular Western apparel and gift shows in the US - the Denver-WESA Marketplace. Five Star Publications is offering a co-op program with prices starting as low as $149.

Please email info@fivestarpublications.com for more details.


In This Issue:

(1) Feature Article
(2) From the Pen Of........
(3) Grist for Your Mill
(4) Progress Report
(5) Kudos
(6) Correction


Please visit my new website: http://www.talkradioadvocate.com

I signed up for Michael Harrison's seminar in which he interviewed Brendon Burchard on "How to Get Major Companies and Nonprofits to Sponsor the Promotion of your Book, Product or Service." I have to say it was the best seminar I have ever listened to.

He is the author of two books, Student Leadership Guide and an inspirational novel, Life's Golden Ticket. In just 18 months, he had an organization buying 50,000 copies of Student Leadership Guide, and more than $500,000 in advances from his sponsors for his inspirational novel, Life's Golden Ticket. He is partnered with such companies as SONY Pictures, Coca-Cola, Wachovia, Wal-Mart, Toyota, the Kiwanis Club, and the YMCA.

I'll try to sum up his basic points - That anyone can interest a corporation or non-profit in sponsoring and/or publicizing their product if they know how to position themselves. He uses the analogy of the owner of a small business that makes trains. "Most people take all the money out of their savings account and buy the railroad tracks, wooden blocks, wheels, engine, fuel," says Brendon. "They do all the heavy lifting." STOP all that busy work, he implores. "[Corporations/non-profits] have already laid the tracks, and have the distribution channels."

Remember, you are giving - not asking. There is a myth in America that thinks we must do everything ourselves," he says. But he has learned how to use corporate money to promote his books, through their websites, newsletters and markets. "These organizations already have figured out how to market to your audience," he says, and by his lecturing at the corporation's seminars, his speaking career has exploded.

The advantages of the corporation promoting your book are boundless, given the size of its market. Moreover, if you sent the same press release as a corporation, which do you think would be picked up? he asks, "If they issue my press release for me I always get picked up."

At a non-profit you want to call and stress how you can help them raise funds and awareness, and you will generally contact the V.P. of development and V.P. of marketing. For corporations, you'll email them and when they ask for materials, you'll need to provide a power point presentation that doesn't need to be more than 10 pages.

So why would a company want to do this?
To create awareness and raise funds. He negates the adage that "cash is king" and feels that "contact is king" since the author brings so much to the table. "We create content," he says. "We come to them as the content creator with new ideas," he adds, pointing out, "how many authors do they have in corporate headquarters?"

To identify the organizations that would benefit from your partnership, he suggests talking with friends who volunteer, watch TV, read magazines, to see what major companies are promoting now. He figured out that SONY and he had the same market - college kids.

Brendon claims that he is the only one teaching this non-profit/corporate model.

He gives seminars with a money-back guarantee. You can learn more at http://www.findsponsorsnow.com



Six Simple Ways to Build Promotion Into Your Book
By Patricia Fry

The calendar has turned and thousands of hopeful authors are planning to launch new books in 2009. Are you one of them? How are you preparing for the fierce competition? Are you shaking in your boots? Are you planning your marketing strategy? Or are you simply oblivious to the competition out there in bookselling land?

Oh, it's real alright. The numbers for books published in 2007 were 276,649 for new titles produced (Bowker). And most of those books failed. It's true, 76% of all books in print sold fewer than 100 copies in 2006. Why? One reason is the higher level of competition publishers/authors are currently facing.

So why are some books selling more than others? Are these books better or more attractive? Not necessarily. Most likely they are easily available, easy to obtain and probably reasonably priced. But there's something else. These books contain information or a story that appeals to one or more segments of the public. The authors made it a point to build promotion into their books and you can, too.

What do I mean by building promotion into your book? Think, hook. Add aspects to your book format, the information and/or the story that will attract a target audience and, perhaps, additional readers. For example:

Involve People
Most how-to, reference or self-help books require the expertise of others. Interview experts and informed sources, talk to individuals who have experience in your topic and include them all in your book. Quote experts in the text (with their permission, of course). List those folks who provided you with information, statistics or a perspective. Just about everyone mentioned will want at least one copy of your book and they'll become some of your best ambassadors.

When I wrote my local history book, The Ojai Valley, An Illustrated History, I interviewed over a hundred people and I listed all of them in the book. I also quoted old-timers and included the stories of dozens of early pioneers. Don't you know that practically everyone mentioned, their descendents and owners of historic properties all bought copies of this book?

Give it a Reference Quality
Include a resources list in your nonfiction book (when appropriate) and an index. Any book that is suitable as a reference guide MUST have an index. These two additions could increase your audience base enormously. Think, libraries, university classrooms and general researchers.

I can tell you from experience that, in the case of a local history book, librarians, teachers, school administrators, museum docents, newspaper publishers as well as personnel at the Chamber of Commerce, City Hall and Board of Realtors will use your book as a reference practically every day of the year. These people are also responsible for many of my book sales.

Set the Scene for Book Signings
Choose your setting carefully. Imagine yourself promoting your book in the city or town where your story takes place. Is this place conducive to successful book promotion? Is there a wide audience base? Do the residents take pride in their community? Would they be interested in or curious about a novel that puts their town in a positive light? Consider all of these things when establishing your story.

Avoid using a town where there is little community pride. Residents probably won't support your project. Don't choose a place that has been the backdrop of many novels-New York and Los Angeles come to mind. A book signing in a major city probably isn't anything new.

Enhance Your Story
Give a character a disease, a horse or a multiple identical siblings. Introduce a popular activity (motorcycle riding for women) or issue (autism). These additional hooks will give you a wider audience to promote to and to draw from.

Add a Little History, Recovery or Self-Help
There may not be a lot of interest in a book about your childhood, your coming of age or even your torrid love affair with a gangster, if you aren't well-known. But if you incorporate something of interest along with your story, you have the opportunity to gain additional readers. This may be the history of your community or world history during the period of your story and how it affected you and your actions, for example.

A lot of memoirists are telling of their recovery from comas, rape or childhood abuse. While the market is becoming saturated with such books and the potential for most of them isn't very promising, there are things you can do to attract more readers.

Offer a self-help feature, for example. Show the reader how she can protect her children from an abusive father, teach techniques for living in the moment or offer tips for taking care of yourself while you heal from emotional trauma.

Teach a Character Trait
Books that teach a character issue such as honesty, loyalty, responsibility, reliability, kindness, fairness, consideration and so forth, are sought after by educators, parents, librarians, Christian bookstores and the many character education programs. In fact, a children's book that involves a character issue has a greater potential for success.

If you are writing a book, STOP. Evaluate the scope and focus of your novel, memoir, or nonfiction book. And take this opportunity to build promotion into your book before it's a book. When it comes time to promote your book, you'll be glad that you did.


Patricia Fry is the author of 27 books, including "The Right Way to Write, Publish and Sell Your Book," (revised second edition) and the companion "Author's Workbook." Order them at http://www.matilijapress.com/rightway.html. Visit Patricia's informative blog often: http://www.matilijapress.com/publishingblog.


(2) FROM THE PEN OF............

I carry my books in the car all the time, because almost anywhere you go today people are waiting, and I ask them if they'd like to have a book to read while they're waiting. I managed to get into a group that was auditioning as guest speakers, and I told some of the stories. And on our river cruise in Europe, when the travelers put on a little show on the cruise, I told some of the stories and people bought the book from me. I send out flyers to libraries to get scheduled as a speaker. I put the cover of the book on the front and back of the tee shirt I wear, and carry my business card to hand out as people ask about the book.

from Chuck McCann's contribution to Calling All Authors by Valerie Connelly (Nightengale Press 2007)




Arlene Uslander, co-editor of The Simple Touch of Fate, would appreciate hearing from anyone who started their own publishing company. Please write to her at arleneuslander@gmail.com.



These are spots I found for my clients:

Deborah Clayman, aka Deborah da Costa, was a guest on Book Bites for Kids on Blog Talk Radio, http://www.blogtalkradio.com/bookbitesforkids, on December 18, 2008 to talk about her book, Hanukkah Moon (Kar-Ben/ Lerner Publishing Group). She notes that the paperback (and not the hardcover) "is doing amazingly well. Yesterday it was the #1 Jewish book and #2 Hanukkah book. (I just can't beat out that dratted Lemony Snickett) on Amazon," she laments.


Bonnie Bruderer, host of Live Your Life on Fire on Contact Talk Radio, was looking for Guest Stars to be featured on her 3-minute life coaching videos called "Your Best Friend Called." It involved sending her a 3-minute AVI file with the script Bonnie would provide, and the author would need to provide three tips for women to help them stay motivated. The author can reference their book or website on the video.

Shoshanna Katzman created a three minute video for Bonnie and sent it to her. Bonnie sends out these motivational videos every Monday to people who sign up. As stated on Bonnie's website, "Best Friend Called Motivational Video Messages are the quickest and most cost effective way for you to have your very own life coach, for just a few dollars a week." http://www.yourbestfriendcalled.com

Shirley Cheng will be the guest of Norma F. Stanley, host of Exceptional People, Exceptional Lifestyles, on Blog Talk Radio,
on January 23, 2009 from 6:30-7:00 p.m. ET.


Shirley is an award-winning author whose latest book as co-author with such highly acclaimed experts Dr. Wayne Dyer, Tony Robbins, and Brian Tracy is Wake Up...Live the Life You Love: Finding Your Life's Passion, Second Edition (2007), the latest installment in the bestselling Wake Up...Live the Life You Love series. http://www.shirleycheng.com [She has more good news under Kudos].



Marianne Berkes two children's picture books published in 2008 by Dawn Publications have won the following awards:

Going Around the Sun: Some Planetary Fun, released March:
2008 iParenting Media Outstanding Products Call Award
2008 Moonbeam Children's book Award
2008 Mom's Choice Award
Over in the Arctic, Where the Cold Winds Blow, released September:
2008 iParenting media Greatest Product Award


One of Floriana Hall's stories, THE ROCKING CHAIR, has been published by CHICKEN SOUP FOR THE SOUL: Living Catholic Faith (2008).
Flossie's latest book, Hearts On The Mend (PublishAmerica 2006), was inspired by the author's quadruple bypass surgery and is designed to help surgeons and patients understand what patients experience during recovery.

For the second year, award-winning author Carolyn Howard-Johnson was named the #1 most popular guest on AuthorsAccess.com podcasts for the year 2008.

"With more than 1,000 listeners this year, Carolyn again proved the lasting power of her Frugal Book Promotion message," says Victor R. Volkman, co-host with Irene Watson of Authors Access radio. "Not only is her message popular, but it's way out in front of all the other guests, the 2nd most popular podcast was 20% behind Carolyn's. We wish Carolyn continued success in 2009 and we are certain her message will become even more important as economic turmoil continues." That podcast may be found at http://www.AuthorsAccess.com %20http:/authorsaccess.com/archives/90

A joint project of Loving Healing Press and ReaderViews, Authors Access features interviews from people around the world who can help authors better manage their writing careers. The show is recorded live each Thursday evening and posted immediately on http://www.authorsaccess.com.

Carolyn is author the HowToDoItFrugally.com series of books for writers that includes the Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success

Betty Jo Tucker, host of Movie Addict Headquarters, http://blogtalkradio.com/movieaddictheadquarters, was "delighted to be included as one of the featured hosts on the Best of BlogTalkRadio 2008 show," she related. "Alan Levy, BTR’s CEO, congratulated Movie Addict Headquarters for scheduling so many amazing guests during the past year. Clips from our interviews with veteran actor Joe Mantegna and Robert Osborne, Turner Classic Movies host, were among those played during this wonderful two-hour show that aired last night (December 22, 2008)."

Listen to the archived segment by clicking on this link:

Betty Jo's latest book is Susan Sarandon: A True Maverick (Hats Off Books 2004). http://www.authorsden.com/bettyjotucker

Shirley Cheng, a blind and physically disabled 25-year-old author, has garnished the prestigious Parent to Parent Adding Wisdom Award™ in five categories for her book, "Embrace Ultra-Ability! Wisdom, Insight & Motivation from the Blind Who Sees Far and Wide. (Dance with Your Heart! Publishing 2008. The five categories are Adult Health & Well-being, Books - Inspirational/Christian, Gifts For Mom, Gifts For Dad, and Unique Products.

Established in 1998 by award-winning syndicated family/health columnist and bestselling author, Jodie Lynn, one of whose contributed books was featured on Oprah, the Parent to Parent Adding Wisdom Award honors products and websites of outstanding quality that support and help families and children grow ethically, socially, intellectually, emotionally, and physically.

"Embrace Ultra-Ability!" is also a finalist in both the National Best Books 2008 Awards in the Philosophy category and the 2008 Next Generation Indie Book Awards in the Motivational category, honored in October and May 2008, respectively. Previously, Cheng received seven book awards for "Waking Spirit: Prose & Poems the Spirit Sings," which was published in May 2007.



The last issue featured book review sites. Jim Cox, editor at The Midwest Book Review, wished to add this to his entry:

The Midwest Book Review does not charge for its review services. Authors and publishers cannot contribute financially to the Midwest Book Review so that potential conflict of interest issues can be avoided. The most an author or publisher is permitted to do to express their appreciation and support for what the Midwest Book Review seeks to accomplish in behalf of the small press community is the donation of postage stamps -- which are always appreciated but never required.


Happy New Year!!!!!


Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of:

BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24

Subscribers are entitled to a 20% discount on the book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US.

Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code).

If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure.

Issue 154: Jan. 14, 2009

ISSN 1545-5599
Issue 154: January 14, 2009

Issued every other Wednesday since 2003


http://www.FiveStarPublications.com - Your partner in publishing since 1985
http://www.AuthorsandExperts.com - Your economical path to publicity and more.
http://www.SchoolBookings.com - Connecting authors and illustrators to schools.
http://www.KidsCanPublish.com - Where the writers & illustrators of tomorrow get published today.

Call Five Star Publications for a free consultation. 480-940-8182


In This Issue:

(1) Feature Article
(2) Grist for Your Mill
(3) Wonderful Websites
(4) Progress Report
(5) Kudos


This was taken from an article I found in my files from ForeWord Reviews. It was dated 4/26/05 but applies today and is the only article I have found that gives advice on how to use your book reviews. As the preface to the article states: "There are thousands of pages devoted to obtaining reviews in traditional media, yet tragically little information is available on how to use a review as a catalyst for advancing book orders."

The article is entitled "40 Ways to use Your Book Review" but I only included the first 20 due to space limitations. The next 20 will be in the following issue.

1. Reprint the actual review in full, or even enlarge it for greater effect, and put it in your media kit (giving full credit to the source, of course). Typically, you want three good reviews in your kit; this adds prestige to your kit. You should include the reviews along with print media clippings, your author bio, sample media questions, a tip sheet from the author if the book is non-fiction, and a sheet of endorsements for the book and author from outside the book trade (see number 2).

2. Take the juiciest parts of the review and put them together in a sheet of press quotes and reader testimonials. When you have enough, do a full page of blurbs. Never exceed one printed page, front and back. Make sure that you include all of the basic book information (title, author, price, pages, ISBN, etc. on this page as well). You can also use these blurbs on your Website.

3. Use your reviews in a second wave of publicity. These reviews will help to convince later reviewers that the book is important, newsworthy, deserving of their own review, and of interest to their readers. Underline the most favorable and important comments, and be sure to include a tagline identifying the name of the periodical and the date the review appeared.

4. Send copies of major reviews to key bookselling contacts; your sales reps, your distirbutors, chain stores, wholesalers, book clubs, foreign rights buyers, periodicals that buy second serial rights, etc. Keep these key contacts informed of your book's publicity.

5. If you are a publisher or publicist, send copies of any reviews to the author. This notifies the author that you are promoting the book. It also provides important feedbck that the author can use in reviewing the book for writing a new book that covers material left out of the current book. The reviews may also cause the author to think of other possible review media outlets or promotional possibilities.

6. Incorporate "as seen in" or "praised by " into any print, audio, or video promotion you do.

7. Use the review to help arrange in person appearances, such as readings or signings.

8. Use the review to improve the distribution of your book. After receiving copies of the review, you can send them to potential distributors to indicate that people are indeed talking about the book.

9. For the publisher, a good book review can help attaact other valued clients (authors, business), and focus media attention on your company. The review gives you credibility as a publisher. It also provides a good publicity opportunity because the publisher is always mentioned in the review.

10. For the author, the review does several things: offers credibility in preparation for the your next book; identifies you as a good media guest and establishes your credentials as an expert (television and radio shows can promote your appearance by saying "as seen in "); and help you build name recognition with the consumer market.

11. Use the review blurbs when you submit your book for publishing and literary awards. The reviews will legitimize your entry.

12. Create an event out of it for family and friends, such as "Catch me in the November 10 issue of People Magazine."

13. Media breeds media. When you are seen in one review, you are likely to get more. You will also attract more radio and television interviews.

14. You can frame your reviews, then put them around the room to inspire you when things seem grim.

15. Submit your review to online bookseller sites - like amazon.com and bn.com - to add to the basic bibliographic material already available on their websites.

16. Provide the review text to databases maintained by BowkersBookinPrint.com, Ingram, and Baker and Taylor. All online booksellers and librarians use one or a combination of these three sources. (http://www.ForeWordReviews.com already licenses our reviews to these databases).

17. Use one or more blurbs on flyers going to customers, librarians, or bookstore buyers, on signage, and on other promotional items when announcing a talk or signing.

18. Use the review on future printings of the book, or other book by the same author, either on the cover or at the front of the book.

19. Include the review, as appropriate, in any ads you place for the book.

20. Use the review in catalog copy about the book or another book by the same author.



Book reviewer Norm Goldman has added a new section on his website called Improving Your Writing Skills and Marketing, where he now posts articles that have been submitted to him pertaining to the topic of writing as well as marketing your book and/or yourself.

Here is the link to this new section:

"I also would like to point out that we are always on the lookout for new reviewers and as you no doubt are aware, this is an excellent way
to promote yourself and your book," he says. "There is a brief bio of the contributor with a photo image at the beginning and end of each review as well as a link(s) to the author's site and/or blog." [Yours truly has signed up].

Carolyn Howard-Johnson wanted to let her fellow writers know about a new independent literary journal Pear Noir, dedicated to showcasing the talents of new and established writers. It is published in small print editions available at http://pearnoir.com/current.htm. Carolyn's poem "Death by Ferris Wheel" appears in the newest issue alongside Dana Mazur, Tao Lin and Peter Schwartz. Learn more about Carolyn's poetry at http://www.carolynhoward-johnson.com.

Lillian Cauldwell, http://internetvoicesradio.com, contributed the following four items.

This one she received from Jon Gibbs:

I've scheduled a multi-author event at Monmouth County Library(HQ), Manalapan, for Saturday March 14 (2:00- 4:00pm). I have six authors provisionally signed up, but I need at least one more on standby in case someone drops out. If that person isn't needed, he/she will automatically get a place on the next multi-signing held there (probably in September). If things go as planned, the library has agreed to host up to four of these events a year, so this could is a great opportunity to increase your sales and promote your work.

If anyone is interested, please check out the website - http://www.NJAuthorsNetwork.com - for information about what's involved; then contact me via the network's
yahoo group: http://groups.yahoo.com/group/NJAuthorsNetwork

The 2009 Maryland Writer's Conference & Literary Awards is seeking workshop presenters and panelists for its upcoming Conference on Saturday April 4, 2009 on the campus of Morgan State University in Baltimore, MD. The conference is presented by GreeneHouse Media and will be hosted by Author, Publisher and Talk-Show Host, Ryan C. Greene.

The purpose of the one day conference is to give authors and publishers much needed business insight and training on how to be successful in the publishing industry. The more authors and publishers know about the right way to operate in the industry, the better it will make it for all participants in the industry. Attendees will learn from other successful authors, publishers and industry professionals exactly what it takes to professionally grow their books and publishing houses into profitable business entities. This is not a "How to Write a Book" Conference, but this is a "How to SELL a Book" Conference.

Proposed workshop subjects and panel discussions will include:
· Secrets to more successful book signings (Already Taken)
· Running an independent publishing house
· Selling Children's books successfully
· How to get your book on TV and Radio
· What publishers look for when signing authors and manuscripts
· Getting distribution and how to get your books into stores
· Book Marketing and creating a buzz on a shoestring budget
· Branding a business around your book
· Gaining bulk sales to non-traditional venues
· Technology and the "New" book publishing industry
· Traps that will prevent you from ever getting your book published

If you desire to (and more importantly are qualified to) present on any of the proposed subjects, please submit the following information via email with the subject line "MDWC Presenter Request" to info@greenehousemedia.com BEFORE January 23, 2009:
· Your name
· Working email address and contact phone number
· Name of company and position (For publishers & industry professionals)
· Book titles and # sold (For authors and publishers)
· Name of Presentation (Can be different from proposed list)
· Purpose of Presentation and Desired Outcomes
· Main point outline of presentation
· Your personal qualifications to teach on the subject matter

Whether you will be selected to be a workshop presenter or a panelist will be determined after all submissions have been reviewed and you will be notified by January 31, 2009. Please no phone calls.

For any authors in Florida on Friday, January 16, 2009, this networking event, 6-9 pm, will bring together upcoming and published authors, publishers, book marketers and other book industry folk.

There will be hors d'oeuvres, readings, short presentations, door prizes and cash bar.
The Bahia Mar Hotel, 801 Seabreeze Blvd., Fort Lauderdale, FL 33316

$20 in advance / $25 at the door
Limited Promotional Tables Available - $100 each
To register for a table, call: 617-828-2696
To register for this groundbreaking event, go to

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The copy was taken from the websites -

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Walter Brasch was a guest of Nicole Sandler on http://www.RadioOrNot.com on Tuesday, January 13, 2009 and he will be a guest of Steve Sanson on Veterans In Politics talk show on All Talk Radio on Saturday, February 28, 2009 at 2:05 pm (PT). http://www.alltalkradio.net.

Walter's newest book is Sinking the Ship of State: The Presidency of George W. Bush (BookSurge Publishing 2007). http://www.walterbrasch.com

Two clients will be guests of Paul Bruno, host of Career Czar on All Talk Radio:

Gerri Helms on February 13, 2009 for airing on February 20, 2009 and Charles Jacobs on February 20, 2009 for airing on February 27, 2009. http://www.alltalkradio.net/careerczar

Gerri is author of Trust God and Buy Broccoli (Femme Osage 2007). http://www.lifecoachgerri.com

Charles is author of The Writer Within You (Caros Books 2007). http://www.retirement-writing.com

Melissa Zollo will be the guest of Mary Elizabeth, host of Health & Harmony Radio on Wed. January 21, 2009 from 5-5:45 (PST), 8 PM (EST). http://www.blogtalkradio.com/healthandharmonynetwork

Melissa is author of two audio programs: Discover the Power of Imagination and How to Unleash the Power Within and Attract Money

Husband and wife Judith Sherven and Jim Sniechowski will be the guests on On The Couch with Dr. Michelle on LA Talk Radio on Friday, January 16, 2009. http://www.latalkradio.com/Drmichelle.php

Judith and Jim are authors of five relationship books, the most recent Be Loved For Who You Really Are (St. Martin's Press 2001). http://www.judithandjim.com



Dawn Mushill, author of Customer Service and Beyond (Femme Osage Publishing 2008), will appear on live TV on Friday, January 16, 2009, at 10 am on "Great Day St. Louis" on KMOV Channel 4. The five to six-minute segment will discuss what consumers can do to acquire better customer service.

"This is an unbelievable opportunity," she says. "I have been on the radio but I have never appeared on television" said Dawn.

Dawn is CEO of Customer Service and Beyond, a company that provides customer service training, secret shopping and keynote


Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of:

BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24

Subscribers are entitled to a 20% discount on the book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US.

Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code).

If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure.

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Book Reviewer's Corner

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And so much more!

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