The December Buzz...


by: Jay Johnson

Be sure to check out:
The Aton Project Newsletters at: http://www.self-publishinghelp.com/TheAtonProjectNewsletters.html. This newsletter, by author Tony VanSluytman, has been receiving rave revues despite it not being directed to writers.
and
FREE Writing Course http://http://banyonsbookdoctor.com.
We are quite proud of the contributions of these two dedicated authors and wish for you to learn more about them.

*** Moonspinners Writer's Page (http://www.maureenmcmahon.com), the website of Maureen McMahon, has been voted one of the 101 Best Websites by Writer's Digest 2006 - specifically her Ask The Experts section, created in collaboration with fellow author Fran Silverman (http://www.maureenmcmahon.com/bookmarketing.html).

The Experts Site is composed of 150 subscribers to Fran’s newsletter, Book Promotion Newsletter (http://www.bookpromotionnewsletter.com), who answer book marketing questions at no charge.

Download: 10 Ways to Promote Your Book...

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An Educational Delight...




Screenwriting Advice Article!

You are the Box Office Smash: The Personal Screenplay
by Gordy Hoffman



Right this very second, in the heart of every struggling, undiscovered screenwriter, in the dark, hidden corner deep within, there is a voice, a clear whisper, saying one thing:

You're never gonna figure this out.

And this is not referring to the story with its gaping hole, the finale missing a payoff, the hit and miss humor, the flat title.

I'm talking about freedom. The freedom to work as a screenwriter. Compensation for a home for family and a life. The resources to wake up and ply your craft and pay the freight, without obstacle. The chance to see your writing made into pictures, to work with the industry's best, to fulfill this goal of professional screenwriter. Hollywood success.

Behind this voice is the idea that somehow, some way, you'll find the hero, or the hook, logline or pitch that will punch your golden ticket. If you could only figure out what the studio wants, if you can only get a solid bead to this game, you know you can write and execute. What is the script I should write to get an agent? What is the one that will sell? It's not that I don't know how to write, I know how to write screenplays, I just need to know what they want, even though I think I know what they want, but I don't think I have the idea that they want. Yeah.

I'm not gonna figure this out, whispers the voice.

Why this uneasiness? Does it originate within ourselves? I don't think so. But where does it come from? The daily obsession with box office grosses? The news of the seven figure deals to newbies? The endless procession of boneheadedly conceived franchises-in-waiting arriving in the theatres every Friday? People winning Academy Awards for movies you would not be caught dead writing? Recognizing an idea you came up with years ago on your couch, produced with a $130 million budget drowning in CGI?

All these things are but a few of the possible reasons why this seeds unhealthy doubt and confusion in the modern screenwriter. Tracking these forces outside us and beyond our control in an effort to trudge the path to a successful screenwriting career will prove to most to be unproductive and corrosive. Basically, trying to figure out what Hollywood wants will land us in a resentment that makes "giving up" a sane response to the very challenge which used to inspire us. In short, we cannot chase a perceived trend and remember our dreams.

You cannot look at the marketplace and find your voice. You can find ideas, trends, and inspiration there, perhaps, but you can find these things driving in traffic as well. But listening to your voice is the key to creating original, compelling stories.

Your life is your own story. You have a completely unique thread of experience. By allowing yourself to express these emotional experiences, your screenplay, your story, will be different from any other and powerful, as original as your fingerprint.

Why is it powerful? When we have the courage to be specific about what we know about living, we create an authentic world an audience recognizes as the life they are living on planet Earth. This connects your audience to your story. This connection is the foundation of the phenomena of story.

Why does story mean so much to us? We recognize the triumphs and tragedies of our lives, with all the hilarity and tears. By seeing it, we are validated and it underscores meaning and purpose to living.

If we don't use what we've collected in life in our hearts and spirits, then our story loses its authenticity and the connection the audience should make fails. They do not see themselves, and when they leave the theater, they do not call their friends. When people do not call their friends after seeing a movie, the movie bombs.

When a writer opens their person to their work, when they allow themselves to be vulnerable, to risk exposure of the secrets of their life story, they take a huge step towards creating a screenplay of substantial value, a screenplay with a greater potential of a large number of tickets sold.

This is precisely why art and commerce have remained bedfellows for thousands of years. To look at the relationship between art and commerce as adversarial or incompatible is just plain foolish. Art happens when people invest their spirits in their work without fear, and story is artful when the writing is truthful and the writer is authentic.

And what do we have to be honest about? We can only lie about what we know, and we can only tell the truth about what we know. And that is what has happened to us, our life story. This is what we share.

This is not a pitch to write "what you know." This is not about writing stories about where you work or where you live. This is about writing about what you felt. You can imagine characters and worlds and actions and speech you've never personally experienced, but if you remember to infuse your choices with your emotional and spiritual struggles and victories as a human being, your screenplay will be different in the very best sense of the word.

The question you have to answer is not what does Hollywood want today. The question is how honest of a writer do you want to be. I guarantee you can write a blockbuster, you can write a box office hit. This will happen when you find an audience. And the correct path to this crowd of people is listening to yourself. If you practice, you will develop an inner ear for who you are and what you know and you will become masterful in loading your work with your fingerprints. Writing is personal work. You are the guitar. You are the box of paint. Give of that and your audience will remember why life is good and they will talk of you.


About the Author
Winner of the Waldo Salt Screenwriting Award at the Sundance Film Festival for LOVE LIZA, Gordy Hoffman has written and directed three digital shorts for Fox Searchlight. He made his feature directorial debut with his script, A COAT OF SNOW, which world premiered at the 2005 Locarno Intl Film Festival. A COAT OF SNOW made its North American Premiere at the Arclight in Hollywood, going on to screen at the Milan Film Festival and the historic George Eastman House. Recently, the movie won the 2006 Domani Vision Award at VisionFest, held at the Tribeca Cinemas in NY. A professor at the USC School of Cinematic Arts, Gordy is the founder and judge of BlueCat Screenplay Competition. Dedicated to develop and celebrate the undiscovered screenwriter, BlueCat provides written script analysis on every script entered. In addition, Gordy acts as a script consultant for screenwriters, offering personalized feedback on their scripts through his consultation service, www.screenplaynotes.com. For more articles by Gordy on screenwriting, visit http://www.bluecatscreenplay.com.




A Radio Show for Writers and more...

A new radio show devoted to book marketing made its debut on Tuesday, March 21, 2006 on Achieve Radio, noon to 1 p.m., MST. Host Francine Silverman will talk with authors, publishers and publicists, providing listeners with a unique perspective on book promotion.

To access Book Marketing with Fran, go to http://www.achieveradio.com and click “Click to Listen” at top of page. Should you miss the show, click “Shows & Hosts” on the left and scroll down to Fran’s show and click, “More-Click Here” for the archives.

Patricia Fry, president of SPAWN (Small Publishers, Artists, and Writers Network) and author of 24 books, will be Fran’s first guest. Patricia’s latest book is The Right Way to Write, Publish and Sell Your Book (Matilija Press 2006), a comprehensive guide for hopeful and struggling authors.

Fran is author of Book Marketing from A-Z and editor publisher of Book Promotion Newsletter, http://www.bookpromotionnewsletter.com




BOOK PROMOTION NEWSLETTER
Issue 177: December 2, 2009

ISSN 1545-5599
BOOK PROMOTION NEWSLETTER
Issue 177: December 2, 2009
EDITOR: FRANCINE SILVERMAN
http://www.bookpromotionnewsletter.com
http://www.talkradioadvocate.com

Issued every other Wednesday since 2003


INTRODUCTION


I want to thank subscriber Robin Surface, president/owner of Fideli Publishing, http://www.fidelipublishing.com, for recommending http://www.smashwords.com for my ebooks. The site is so easy to navigate and the owner is a dream. Robin already told me that Mark Coker is a gem but I never expected that when I wrote him an email on Friday afternoon that he would write back within an hour. You don't even have to have a pdf converter. Smashwords converts your Word documents into multiple ebook formats, for Kindle, Palm Doc, epub, Sony Reader and more. I have already gotten one purchaser of my New Age ebook who Googled "New Age Talk Radio List" and found a Sony Reader site with my ebook. I couldn't have been more thrilled to sell my $15 ebook than if I won the money in a lottery. For those of you with ebooks, check it out and let me know what you think.

Other good sites for ebooks are http://www.ebookjungle.com, http://www.elibrary.net, and http://www.payloadz.com. If your ebook is New Age and you use Clickbank, than http://www.ebookserenity.com. If your ebooks are free, there are many more sites. Just Google "free ebooks" and you'll find many.

Joan Stewart, whose newsletter is the Publicity Hound, was kind enough to feature my ebooks on her blog this month.
http://publicityhound.net/ebooks-offer-talk-radio-contact-info-for-specific-niches

Finally, a question - How do you convert a Word document into JPEG? I am trying to convert the covers of my ebooks into JPEG and it's been a very frustrating experience. I tried Paint and the whole screen appeared, including all the icons. I downloaded two software programs. The first converted the Word document but only the text, not the picture. The second opened the wrong My Documents file so I could not access the correct file. If anyone can help, I would be most grateful.


In This Issue:

(1) Grist for Your Mill
(2) Gimme a Break
(3) Feedback
(4) Progress Report
(5) Subscriber Seminar
(6) Correction

(1) GRIST FOR YOUR MILL


Bruce Elkin is giving away the first 5000 copies of his new ebook Staying Up In Down Times, And Beyond! Creating Resilience, Results and Real Rewards - With Whatever Life Gives You! The link is http://www.bruceelkin.com/staying-up-e-book.html


This item came from HARO and with Melanie Rembrandt's permission I am printing it here:

"Looking for self-published authors who want to share their story, tips and insights on writing their business-related, self-published book(s). Jill Exler of jexbo.com will interview various authors for her new channel on Small Biz America Radio jexbo, Help for Self-Published Authors,"
http://www.smallbizamerica.com/jexbo/.

For consideration, please send a brief paragraph about your book and why you think you should be interviewed to Melanie@jexbo.com

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(2) GIMME A BREAK

From Lynn Serafinn, host of Garden of the Soul, http://www.blogtalkradio.com/lynn-serafinn, and author of The Garden of the Soul (Bright Pen Books 2009) = "The first “criticism” (if it can be called that) was from my original publisher, who suddenly dropped my title and refused to publish it less than 2 weeks before my launch! His complaint was (and why he didn’t see it 3 months earlier when he first got the book, I don’t know) that the book contained graphic scenes of marital domestic violence. He was worried that this was too controversial, too shocking, too subjective and that it might result in a lawsuit (in spite of the fact that no one was mentioned by name in the book). The irony, of course, was that the whole reason why I was writing about abuse in this fashion was that I had hidden it for 22 years, telling myself that I must not speak out. This silence had had a massive impact upon my health, at all levels of mind, body and heart. And now, being told, “No, you
really cannot speak about this,” sent me into a very lonely and desperate place.

When my publisher 'freaked out', so did my publicist, as well as one of 20+ my Joint Venture Partners. So with less than 2 weeks to go before launch, and after a year of publicizing that date, I was suddenly completely on my own with no idea of how to dig myself out of this hole. I went through 48 hours of sheer hell, telling myself that the world really didn’t want to hear about such things after all, and I nearly felt like chucking it all in and moving to some remote island on the other side of the planet. But then I finally asked myself, 'Why are you writing this book?' And the answer was, 'To help people all over the world find their voice.'

Then, I could see clearly that it was my responsibility to get this book out to the public, and that it really had little to do with me. I could see that all the people who had reacted to the situation had done so out of fear, and I knew that the whole reason why I (or anyone else in a domestic violence scenario) had remained silent all those years was also due to fear. So, I took hold of my reasons for writing the book, and asked myself 'Well, trying to convince your publisher to publish this is the hard way. What’s the easy way?' And the answer came, 'Find another publisher.'

And I did. I called up Bright Pen - http://www.authorsonline.co.uk -(an imprint of Authors Online - http://www.authorsonline.co.uk - books and explained the entire situation to them. Richard Fitt (owner of the company) asked me to send him the manuscript and call him at 9am the next day. When I called him, he said, “I’ve read the so-called controversial parts of your book. Just say the word, and I’ll have this book published before lunch time.” I can still remember him calling me at 11:30am saying, “Your book is published. Time to break open a bottle of wine.” They have been the MOST wonderful company to deal with, and I would recommend them to anyone in the UK."

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The following ebooks for radio guests are available:

Business ($20 for 56 Shows) - Covered are workplace issues, innovation, entrepreneurship, business strategies, careers, finance, small business, sales, home-based businesses, investments, insurance, money management, and real estate.

Entertainment ($12 for 30 Shows) - Covered are art, fashion, movies, music and comedy.

New Age - ($15 for 40 Shows) - Covered are astrology, metaphysics, Tarot, Angels, psychic development, paranormal, parapsychology, holistic health, healing, mysticism, occult, and mediums.

Politics ($12 for 29 Shows)- Covered are current events, conservatism, Christian conservatism, liberalism, Libertarianism, government, pop culture, U.S. Constitution, democracy and labor.

Self-Help ($12 for 29 Shows) - Covered are personal and professional goals, growth and empowerment, emotional freedom techniques, motivation, creativity, living one's calling, making for a better world, transforming your life and self-realization

Health ($12 for 32 Shows) - Covered are healthy living and lifestyles, fitness, health as a business advantage, natural healing, alternative medicine, medical travel, issues, education and treatment, and overcoming adversities.

Payment may be made by check payable to Francine Silverman and mailed to P.O. Box 1333, Riverdale, NY 10471, or via PayPal to franalive@optonline.net

Contact Fran at franalive@optonline.net for more information.

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(3) FEEDBACK

"That's a great feature article," says Sigrid Macdonald, about Patricia Fry's piece. "I'm going to cut and paste and save it for future reference."
http://damourroad.blogspot.com

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(4) PROGRESS REPORT

These are the spots I found for my clients:

On Friday, January 11th, 2010, at 3 p.m. (ET) Frankie Picasso will be the guest of Darien and Darius, hosts of It's All About You at http://www.blogtalkradio.com/itsallaboutyou. http://www.DarimarEntertainment.com

Frankie is host of Mission Unstoppable on Blog Talk Radio, and author of Midlife Mojo: How to get through the midlife crisis and emerge as your true self (iUniverse 2008). http://www.instituteforquantumliving.com


Gary Patterson was the guest of Jordan Kimmel, host of Magnet Investing on Voice America radio, on November 19, 2009. (This was a HARO lead).

Gary, "The Fiscal Doctor" is author of Stick Out Your Balance Sheet and Cough: Best Practices for Long-Term Business Health (FiscalClinic Communications 2009).

http://www.FiscalDoctor.com


Judith Sherven, PhD and Jim Sniechowski, PhD will be the guests of Gloria MacDonald, host of Secrets of Dating and Relationship Success on http://www.webtalkradio.net on December 7, 2009.

Judith and Jim are the bestselling authors of five relationship books. Be Loved for Who You Really Are (St. Martin's Press 2001), The New Intimacy (HCI 1997), Opening to Love 365 Days a Year (HCI 2000), The Smart Couple's Guide to the Wedding of Your Dreams (New World Library 2005), Living Your Love Everyday (eBook). http://www.smartweddingcouples.com


After I made the match, Lynn Serafinn, host of Garden of the Soul, http://www.blogtalkradio.com/lynn-serafinn, and Heather Woodward, host of the Psychic Connection, http://www.blogtalkradio.com/thepsychicconnection, decided to do a show swap. Lynn will be on Heather's show on December 13, 2009 and Heather will be on Lynn's show on February 10, 2010. http://www.heatherwoodward.net

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(5) SUBSCRIBER SEMINARS

Joan Swirsky's friend Patricia Carrasco is doing p.r. for Pecorino Romano Cheeses and asked Joan's help in getting the word out about this seminar:
Where: The Times Center, 242 West 41st Street (Auditorium), NY, NY
Date: December 2, 2009
Time: 11:30AM – 12 Noon
Lunch to follow
Title: "Health Benefits of Pecorino Cheeses"

Joan is a longtime health-and-science and feature writer whose latest book is Mommy, I Want to Kill Myself!" ~ The True Story of a Mother's Fight to Save Her Mentally Ill Little Boy. (Tempest Books, 2004).http://www.gift-of-life.com/joan.htm

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(6) CORRECTION

The title of Kala Ambrose's show, listed in the Grist for Your Mill, is The Explore Your Spirit with Kala Show.

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Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of:

TALK RADIO WANTS YOU: AN INTIMATE GUIDE TO 700 SHOWS AND HOW TO GET INVITED (McFarland & Co. 2009), a National "Best Books 2009" Awards winner in the Business: Reference category. The $75 reference book is available from author at $67.50,

and

BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24

Subscribers are entitled to a 20% discount on the book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US.

Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code).

If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure.




BOOK PROMOTION NEWSLETTER
Issue 178: December 16, 2009

ISSN 1545-5599
BOOK PROMOTION NEWSLETTER
Issue 178: December 16, 2009
EDITOR: FRANCINE SILVERMAN
http://www.bookpromotionnewsletter.com
http://www.talkradioadvocate.com

Issued every other Wednesday since 2003

In This Issue:

(1) Feature Article
(2) Grist for Your Mill
(3) Promotional Coups
(4) Wonderful Websites
(5) From the Pen Of......
(6) Progress Report
(7) Kudos

INTRODUCTION


I have a new radio show called Fraternizing with Fran on http://www.toginet.com, on Monday at noon (ET). It's an hour show of interviews with radio hosts and authors.


I wish I could recall who told me about Clickbank. Anybody who has used it, I need help. I have the instructions, but the links don't work. I would love to view someone's site who uses Clickbank to get an idea of the copy used on both the Pitch Page and the Thank You Page. The gal at Clickbank can't understand how I am going to promote all my ebooks on one page and sell all of them on the same Thank You page. I told her all the books are under one umbrella - that the only difference was the price. But I have no idea to do this. Anyone who leads me through the process will become my angel, with a free subscription to this newsletter for a year.

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(1) FEATURE ARTICLE

The #1 Most Powerful Book Marketing Strategy of Them All
Effortlessly Unleash Powerful Word-of-Mouth Buzz
for Maximum Sales with Minimal Work!
By Peter Bowerman

Sound like snake oil? Too good to be true? Typical overblown hype? Classic over-promising with inevitable under-delivering? Actually, no…

Ask any publisher or self-publishing author what's the most effective strategy to sell more books, and all the answers you get will likely fall under the overarching umbrella of “Marketing.” Lots of review copies. Tons of live appearances. Scads of news releases to mainstream media. A powerful web site. Radio. Ezines. Blogging. Social media. Writing articles. And ideally, a healthy mix of all the above.

All are “bricks in the wall” of a comprehensive book marketing campaign and should be consistently pursued and implemented.

But, what if you could do one thing before any of these that would turbo-charge the effectiveness and yield of all of them? Something that would dramatically simplify your overall marketing job and help you sell far more books with far less effort - not to mention boost sales of your related products and services. And here's the best part: it's something you have complete, absolute, 100% control over. What is this amazing tactic? Here's the answer by way of three mini-stories…

Valuable Validation
Recently, in the space of a week, I had three things happen (it's always three that get you thinking, isn't it?) that demonstrated the power of this potent strategy.

The first was a review on Amazon about my book, The Well-Fed Self-Publisher. The woman taught workshops on publishing, came across my book, and the last line of her review read: “His book's solid advice and well-told experiences have pushed his book to the top of my 'recommended reads' list for my workshop attendees.”

A few days later, I got an email from someone who bought one of my books. She thanked me for writing it, adding, “Actually, I should be on your payroll; I'm out there selling you and your books.”

Finally, I got an email from a gentleman who wrote: “I'm really getting a lot of value from The Well-Fed Self-Publisher. It's a great book. I bought about half a dozen books to get me started on this project, and I have to say yours is the best, which is why I'm contacting you for some mentoring/consulting work.”

(P.S. That consulting work - general self-publishing coaching, book title/subtitle creation and back cover copywriting - totaled over $1300…).


So, these three occurrences, all bunched together, had the light bulb go on, and this deceptively simple, unprofoundly profound epiphany bubbled up. The most powerful book marketing strategy of all is to…

Write a Really Good Book.

Before you roll your eyes, think about it. What do you do when you discover a great restaurant? Or a fabulous movie? Or an amazing vacation spot? You can't wait to tell your friends about it. Same with a book.

Write a book that readers consider one of the best - or THE best - in its field, one that provides solid high-value information that enhances the quality of their lives or the size of their bank accounts, and does it in a fun and engaging way, and you'll automatically recruit an army of unofficial salespeople - most of whom you'll never meet.

They tell others who'll tell others, and shazam! - you'll experience the wonderful phenomenon of word-of-mouth advertising. My books have been rich beneficiaries of W-O-M. Sure, I've worked hard to promote them, but most of that effort was on the front end, at their release, and I haven't come close to making book promotion a full-time job.

In fact, despite working nearly full-time as a freelance copywriter (the subject of my three Well-Fed Writer titles), sales of my books and spinoff products and services have nonetheless provided me with a full-time living for seven-plus years. All with a very part-time marketing effort. I say it's because, well, frankly, they're really good books.

What Makes a Good W-O-M Book?
What has people buy a book and then spread the word? As my experience is in “how-to” books, I can only speak authoritatively on that genre. That said, some of my observations below would no doubt apply to other genres as well (especially straight non-fiction).

1) In-Demand Subject Matter: When I wrote The Well-Fed Writer, I was reasonably confident (okay, 100% dead certain) there was a market for a book that offered a step-by-step blueprint for making $75-$100-$125+ an hour as a writer. With only one other book on the market on “commercial” freelancing at the time, there was room for another.

As for The Well-Fed Self-Publisher? With all the authors out there running into brick walls trying to land a publisher OR tired of making no money with one, I knew a book with the no-hype subtitle, “How to Turn One Book Into a Full-Time Living” would find a warm reception out there. I was right. What about yours?

2) Offer Practical Information: Because my books are essentially firsthand accounts of how I (and others) specifically went about the process in question (i.e., starting a lucrative commercial freelancing practice or profitably self-publishing a book), there's nothing theoretical about them. It's real-world stuff, written by someone who's actually done everything a reader would be doing. This authenticity makes it credible and compelling. Related to that is…

3) Provide Nitty-Gritty Detail: Get into a level of detail not found in other books. Readers want you to spell things out. Don't tell me I need to have a press release. Show me how to create a good one. Don't just mention buying shipping envelopes for my books. Tell me what kind, the company, the model number, and how to reach them. Don't just talk about what should go into a press kit; tell me how to craft the different pieces, down to “scissors-and-glue-stick” steps (and I do… no kidding).

Offer specific, proven resources. Give them easy-to-follow game plans. For instance, TWFSP features the Time Line appendix - seven pages detailing every step of the self-publishing path from before writing the book to after printing it, complete with page numbers for each step referring back to the part in the book that provides more detail. Don't talk generalities. Get micro.

4) Make It Fun and Readable: A book that offers a ton of practical, detailed, in-demand information, and does it in an engaging, accessible way is tough to top. Many of my readers cite my writing style as one of the main strong suits of my books. If you want someone to hang with a book, make it worth their while to do so. Make learning a good time. If you don't feel you can write in a way that draws readers in and keeps them engaged, consider hiring an editor or ghostwriter who can inject some life and color into your prose. I promise it will pay dividends.

5) Produce It Well: You can release a book containing the most in-demand subject matter going, with tons of practical, real-world detail, written in a fabulously engaging style, but if it looks like the work of an amateur, it won't come close to reaching its potential. Invest in professional resources to handle editing, cover design, interior layout, indexing and printing. Cutting corners just isn't worth it. Over the years, countless seasoned book industry folk have commented on how UN-self-published my books look.

Bottom line, write a book that's better than it has to be. Keep asking: “How can I provide even more value to readers?” Don't be stingy. The more you share, the more you'll be seen as a generous author, the more fans you'll make, the more those fans will talk, the more books you'll sell, and the more they'll want to buy anything else you create. Success breeds success. Do all this and you will absolutely make your ongoing marketing job infinitely easier and more fun. You'll absolutely work less and make more money. I'm living proof it works just like that.

Coaxing the “Word-of-Mouth”
Bonus Tip: Take a look at the testimonials for TWFSP on Amazon (currently about 80+ reviews, mostly five stars. Not too shabby. But part of the reason I have so many five-star reviews is because I do something laughably simple: every time someone emails me to tell me how much they've enjoyed the book, I thank them, and ask (using a pre-written cut 'n paste reply in my email stationery) if they'd mind writing a review on Amazon. And I provide the link to do just that. In virtually every case, they'll write back, “Of course. Be happy to!” Why wouldn't they? If they thought enough of my book to email me and tell me so, you can bet they'll write a five-star review.

But it all starts with a good book. Spend the time to create a superior product on the front end and you'll dramatically simplify your marketing life on the back end. Works every time.

Peter Bowerman is a professional copywriter, self-publishing coach, and the self-published author of the award-winning “Well-Fed Writer” titles (52,000 copies in print and a full-time living for more than seven years). He chronicled his self-publishing success in the award-winning 2007 title, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. For more details, visit http://www.wellfedsp.com.

Questions: peter@wellfedsp.com

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(2) GRIST FOR YOUR MILL

From Joe Carroccio:
The AuthorsRoost.com "Bata Tester" Program is almost full.
Don't miss this opportunity to be part of the formation of a great new Author, Writer and Speaker resource program.
Become a "Bata Tester" at a 40% savings.
Check out http://www.AuthorsRoost.com to join.
We are offering the "Bata Tester" program to only the first 100 and only to Jan. 4, 2010.

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(3) PROMOTIONAL COUPS

Score one for talk radio -

When her first book, Lessons of Many Lives: How Looking at Past (Lives) Helped Me Find My Past, Cherish My Present and Shape My Future (Wasteland Press 2009) was published in July Melissa Watts did two podcasts, hired a publicist for three months (with little return), did email blasts and linked her website to all the major retailers. She reports that "Since the book was so new during that time I would say most of the sales of the book happened during the next couple of months following the pod casts and I'd say it was an approx. 5% increase. If I'd kept up the momentum I am sure there would have been a consistent increase." http://www.ephcenter.com

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The following ebooks for radio guests are available:

Business ($20 for 62 Shows) - Covers workplace issues, innovation, entrepreneurship, business strategies, careers, finance, small business, sales, home-based businesses, investments, insurance, money management, and real estate.

Entertainment ($12 for 31 Shows) - Covers art, fashion, movies, music and comedy.

New Age - ($15 for 43 Shows) - Covers astrology, metaphysics, Tarot, Angels, psychic development, paranormal, parapsychology, holistic health, healing, mysticism, occult, and mediums.

Politics ($12 for 34 Shows)- Covers current events, conservatism, Christian conservatism, liberalism, Libertarianism, government, pop culture, U.S. Constitution, democracy and labor.

Self-Help ($12 for 34 Shows) - Covers personal and professional goals, growth and empowerment, emotional freedom techniques, motivation, creativity, living one's calling, making for a better world, transforming your life and self-realization

Health ($12 for 35 Shows) - Covers are healthy living and lifestyles, fitness, health as a business advantage, natural healing, alternative medicine, medical travel, issues, education and treatment, and overcoming adversities.

Sports ($12 for 23 Shows) - Covers are wrestling, biking, gaming, fantasy sports, golf, fitness/health, football, baseball, thoroughbred racing, and performance.

Payment may be made by check payable to Francine Silverman and mailed to P.O. Box 1333, Riverdale, NY 10471, or via PayPal to franalive@optonline.net. The ebook will be emailed to you upon payment. Five free updates for every purchase.

Contact Fran at franalive@optonline.net for more information.

********************************************************


(4) WONDERFUL WEBSITES

Look on the left side where it invites authors, publicists and publishers for an interview:

http://www.pumpupyouronlinebookpromotion.blogspot.com/


Appears to offer a lot of resources for writers and authors who subscribe to the site:

http://bookpromonetwork.com/


Have an article to share with readers in your niche?

Newsletters are listed by category and indicate whether they accept articles:

http://www.ezinelocater.com/

Another good site: http://www.swapezineads.com

********************************************************


(5) FROM THE PEN OF...........

Your book is about something - whether it is fiction or nonfiction. Contact Web sites that are related to your book, and ask them to list your title. If you wrote a book about improving your golf swing, look for web sites that list and sell golf-related equipment.
.........from Authors Access: 30 Success Secrets for Authors and Publishers (2009) by Irene Watson, Tyler R. Tichelaar and Victor R. Volkman

********************************************************


(6) PROGRESS REPORT

Dawn Mushill was the guest of Peter Murphy, host of Women Are Talking Show on WMEL AM 1300 ( central Florida ) on December 5, 2009.
http://www.womenaretalkingshow.com/

Dawn is a secret shopper and author of Customer Service and Beyond (Femme Osage Publishing 2008). http://www.customerserviceandbeyond.com


Gerri Helms was the guest of Valerie Connolly, host of Calling All Authors on Global Talk Radio on Dec. 8, 2009, and her interview with Joe Carroccio, host of the Law of Distraction and Interruption Show, on Achieve Radio, aired on Dec. 6, 2009.

Gerri is author of Trust God and Buy Broccoli (Femme Osage 2007) and co-author of the forthcoming The ART of Grandparenting. http://www.lifecoachgerri.com; http://www.trustGodandbuybroccoli.com


Lisa Gordon will be the guest of Nancy Wallace, host of Metaphysical World and Beyond on Achieve Radio, on December 21, 2009 at 4 pm (PT).
http://www.achieveradio.com/nancy_wallace/

Lisa is an astrologer and author of A Sealed Fate (Janus Publishing Company 2009). http://www.lisalazuli.blogspot.com

********************************************************


(7) KUDOS

Ginny Stibolt's book, Sustainable Gardening for Florida (University Press of Florida 2009), has been nominated for the Book of the Year by The
American Horticultural Society.


Taffy Wagner was interviewed by the Associated Press regarding Money and Marriage.
http://abcnews.go.com/Entertainment/wireStory?id=9217647

Taffy author of the Amazon.com bestseller Debt Dilemma (2005), Homebuyer's Helper - How to Have and Hold on to your House (2006), and Discharged Into Debt (for military troops) (2005), all published by JTW Publishing,
http://www.taffywagner.com

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Happy Holidays!!!


********************************************************



Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of:

TALK RADIO WANTS YOU: AN INTIMATE GUIDE TO 700 SHOWS AND HOW TO GET INVITED (McFarland & Co. 2009), a National "Best Books 2009" Awards winner in the Business: Reference category. The $75 reference book is available from author at $67.50,

and

BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24

Subscribers are entitled to a 20% discount on the book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US.

Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code).

If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure.




BOOK PROMOTION NEWSLETTER
Issue 179: December 30, 2009

ISSN 1545-5599
BOOK PROMOTION NEWSLETTER
Issue 179: December 30, 2009
EDITOR: FRANCINE SILVERMAN
http://www.bookpromotionnewsletter.com
http://www.talkradioadvocate.com

Issued every other Wednesday since 2003

INTRODUCTION


I never thought I would never run out of feature articles, but the well is dry. So, please get your pens out and start writing or else I will have to go elsewhere for articles - something I have never done. It would be wonderful to receive articles from subscribers who have not contributed before.

Have you ever considered promoting your books in newsletters? I have been sending releases to newsletters in every category with some success. Then I realized, why not check to see if the shows in my ebooks have newsletters? I found that Dr. David Gruder, host of Integrity Talk Radio, does and sent him a release designed as if he wrote it. Lo and behold, he tweaked it a bit, put it on his blog, and the result was more than I bargained for:
http://www.thenewiq.com/integritywatch-blog/self-improvement-experts-wanting-be-radio-show-guests



In This Issue:

(1) Feature Article
(2) Grist for Your Mill
(3) From the Pen Of...........
(4) Wonderful Websites
(5) Subscriber Seminars
(6) Progress Report



(1) FEATURE ARTICLE


Book Promotion Ideas
That Your Publisher Didn't Tell You About

By Patricia L. Fry

You may have landed a publisher-either the traditional or the pay-to-publish kind. But what is he doing to help you promote your book? If he (or she) is like most publishers, they're doing little or nothing.

All of a sudden, you realize that promotion is your job. Now what? Sure, you are aware of the typical promotional activities-sending press releases, developing a website, talking to local booksellers about carrying your book, sending out review copies and so forth. But there is more that you can do-much more. And I suggest that you make it more personal.

Recently, I did some research for a client. He wanted leads to potential customers for his particular book. He said he had come to the end of the road and needed some help. He was absolutely astounded when I delivered another batch of hundreds-maybe thousands-of leads for him to pursue. The opportunities are out there; you just have to know where to look.

Here are a few ideas that might boost your book sales:

1: Get involved in forums, discussion groups and message boards. They come in all sizes, shapes and flavors, including, most probably, the genre/topic of your book. Visit your favorite sites to discover if they have forums or discussion groups. Do a Google search to locate additional appropriate boards and groups.

I have located important experts to quote in articles and books through forums and boards. I've also sold books and I've made some great contacts that have resulted in additional book sales.

2: Get an interview, article and/or book review in your private school/college/university alumni magazines. I know one author who attended four different colleges and universities and now teaches at one of them. Surely, the fact that he is an author is news that the editors will want to share with other alums.

3: Take advantage of your particular denomination and/or ethnic background. In other words, send press releases and make calls to churches, synagogues, organizations, clubs, groups related to your personal religious/spiritual leanings and ethnic group. Ask about an article, interview or book review in their newsletters/bulletins. Or arrange to speak before their members. This activity alone could keep you busy for many months and result in numerous book sales.

4: Promote your book in your home town as well as other places where you have lived. Where did you go grow up? Go to school? Attend college? Raise your family? Work? Contact the booksellers and newspaper editors there. Write letters to the editor. Write articles for regional publications.

5: Contact the editors of membership publications-such as to Sam's Club, Costco, labor unions, etc. They are always seeking news about their members.

6: Use directories to locate large numbers of related and even unrelated organizations, associations, clubs and pursue them in order to get press in their newsletters and to land speaking gigs. Start by doing a Google search using keywords, “directory” and “organizations,” or “directory” and “fiction sites,” for example.

When it comes to book promotion, it's sometimes a good idea to veer off of the well-traveled road and pursue those avenues related specifically to you and your project. Instead of thinking “traditional” and “volume,” spend some time considering who might actually care about you and your book.



Patricia Fry is the executive director of SPAWN (Small Publishers, Artists and Writers Network) www.spawn.org http://www.spawn.org. She has been pursuing her publishing dream for over 35 years and has 29 books to her credit. Check out her array of books at http://www.matilijapress.com. Visit her informative blog often: http://www.matilijapress.com/publishingblog.

*************************************


(2) GRIST FOR YOUR MILL

The Authors Access radio show has very stringent guest guidelines. I sent Irene Watson and Victor Volkman six bios of my Writing clients but Irene advised me that they had interviewed four of them already and that the talking points of the others have been covered. As Irene put it:
"Francine, we aren't going by bios any more. As I mentioned in my email, we are looking for experts and we also need more info than a bio. Please have the interested authors fill out the form and I'll take it from there."

If you think you can help writers with publishing, marketing and writing, check out the link:
http://www.authorsaccess.com/current-show-lineup


Lynn Serafinn (see Progress Report) is seeking 2-4 mind-body-spirit authors OR publishers/agents who work in the mind-body-spirit genre who would like to be her special guests via webinar during the Grand Opening week from 22-26 Feb (some slots are already booked). "The time is most likely to be 8-9pm UK time (3-4pm EST)," she says. "While this would NOT be an interview about the authors' books, it would be a great forum to position themselves as an expert in the industry and plug their work to a targeted audience.

*************************************


(3) FROM THE PEN OF.......

If you're looking for events to speak at, why not trade shows? Most of them have an educational arm you might be able to participate in. Cruise on over to www.tsnn.com for a complete listing of trade shows both nationally and internationally.

.........from From Book to Bestseller by Penny C. Sansevieri (PublishingGold.com 2005).

*************************************


(4) WONDERFUL WEBSITES

Add your websites and invite your author friends to add theirs:

http://www.lotsasites.com/topic?topic=worldebooks


Seeking Articles:

Peter Shepherd's newsletter, Cultivate Life! accepts self-help and spiritual articles. http://www.trans4mind.com. He was the only newsletter editor to print my release about my ebooks:
http://www.trans4mind.com/news/dec09-3.html

"Cultivate Life! is always receptive of informative personal development articles," says Peter, and the article can be submitted to Peter at trans4mind@gmail.com. "Like being on a radio program, publication in our mag is a good way to help get their book or website known, since at the end of each article there is room to promote the author's activities."


Adventure Sports Weekly:

"Are you involved in a sport, either as a competitor, spectator or volunteer? Have you ever wanted to be a sports writer and see your byline in print? Now is your chance! ..."

http://adventuresportsweekly.com


Positive Articles:

Self-improvement article guidelines on http://www.positivearticles.com

*************************************


(5) SUBSCRIBER SEMINARS

Ginny Stibolt will be giving two presentations at the Nashville Writers Conference, March 19-21, 2010: You Don't Have To Be a
Techie to Manage a Great Writer's Website and Managing Your Online Presence. She'll also be talking about niche writing.
http://twaonline.org/pgs/confer/3confer.html

According to Ginny, three of the panels are funded by Florida Humanities council and will be free and open to the public. The rest of the conference is fee-based: Non-member registration by Feb. 15 ($135) and after Feb. 15 ($155).

"Books Make a Difference" is the theme and there will be sessions on fiction, non-fiction, children's literature, poetry and screenwriting.

*************************************


(6) PROGRESS REPORT

Peter K was the guest of Dr. Mache Seibel, host of Your Health Rocks, on Web Talk Radio, on December 15, 2009. http://www.healthrock.com

Peter is a Fit Lifestyle Expert and host of the Peter K Show on http://www.blogtalkradio.com/peterk


Lynn Serafinn and Michele Avanti will be the guests of Kristen White, host of Reporting Live from the Universe on Contact Talk Radio, http://www.contacttalkradio.com/hosts/kristenwhite.html
http://www.kristenwhite33.com

Lynn will pre-record an interview on February 12, 2010 and Michele will be her guest on February 23, 2010, at 5 p.m. (PT). Lynn was also a guest December 10, 2009 on A Fresh Start with Sallie Felton, broadcast live in Seattle on 106.9 FM HD Channel 3 and on the Internet, and on January 5th, 2010 she will be the guest of Frankie Picasso, host of Mission Unstoppable on Blog Talk Radio.

Lynn is author of The Garden of the Soul (Bright Pen Books 2009) and host of Lynn Serafinn's Garden of the Soul on http://www.blogtalkradio.com/Lynn-Serafinn

Michele is author of GreeHee The Journey of Five (GreeHee Publishing 2006).http://www.GreeHee.com
http://www.TalesofTamoor.com

*************************************

Happy New Year!!!!!

*************************************


Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of:

TALK RADIO WANTS YOU: AN INTIMATE GUIDE TO 700 SHOWS AND HOW TO GET INVITED (McFarland & Co. 2009), a National "Best Books 2009" Awards winner in the Business: Reference category. ($75)

The following ebooks for radio guests are available:

Business ($20 for 63 Shows) - Covers workplace issues, innovation, entrepreneurship, business strategies, careers, finance, small business, sales, home-based businesses, investments, insurance, money management, and real estate.

Entertainment ($12 for 32 Shows) - Covers art, fashion, movies, music and comedy.

New Age - ($15 for 45 Shows) - Covers astrology, metaphysics, Tarot, Angels, psychic development, paranormal, parapsychology, holistic health, healing, mysticism, occult, and mediums.

Politics ($12 for 34 Shows)- Covers current events, conservatism, Christian conservatism, liberalism, Libertarianism, government, pop culture, U.S. Constitution, democracy and labor.

Self-Help ($12 for 35 Shows) - Covers personal and professional goals, growth and empowerment, emotional freedom techniques, motivation, creativity, living one's calling, making for a better world, transforming your life and self-realization

Health ($12 for 36 Shows) - Covers are healthy living and lifestyles, fitness, health as a business advantage, natural healing, alternative medicine, medical travel, issues, education and treatment, and overcoming adversities.

Sports ($12 for 25 Shows) - Covers are wrestling, biking, gaming, fantasy sports, golf, fitness/health, football, baseball, thoroughbred racing, and performance.

Men and Women ($12 for 20 Shows) - Covers chick lit books, female and Christian entrepreneurs, fun for women over 40, men's comedy, girl's math and science, women empowerment, life makeovers, interesting women, women's health, parenting, women's ministries and spirituality, women in business, medicine, politics

Payment may be made by check payable to Francine Silverman and mailed to P.O. Box 1333, Riverdale, NY 10471, or via PayPal to franalive@optonline.net. The ebook will be emailed to you upon payment. Five free updates for every purchase.

Contact Fran at franalive@optonline.net for more information.





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