April's Buzz...

by: Jay Johnson

Be sure to check out:
The Aton Project Newsletters at: http://www.self-publishinghelp.com/TheAtonProjectNewsletters.html. This newsletter, by author Tony VanSluytman, has been receiving rave revues despite it not being directed to writers.
FREE Writing Course http://http://banyonsbookdoctor.com.
We are quite proud of the contributions of these two dedicated authors and wish for you to learn more about them.

*** Moonspinners Writer's Page (http://www.maureenmcmahon.com), the website of Maureen McMahon, has been voted one of the 101 Best Websites by Writer's Digest 2006 - specifically her Ask The Experts section, created in collaboration with fellow author Fran Silverman (http://www.maureenmcmahon.com/bookmarketing.html).

The Experts Site is composed of 150 subscribers to Fran’s newsletter, Book Promotion Newsletter (http://www.bookpromotionnewsletter.com), who answer book marketing questions at no charge.

Download: 10 Ways to Promote Your Book...

Welcome our Sponsors...

ADRdomainsPlus.com for Your Domain Names and Internet Products

GREAT rates and EXCELLENT service.

Fun Factory Education Corp.

An Educational Delight...

Screenwriting Advice Article!

You are the Box Office Smash: The Personal Screenplay
by Gordy Hoffman

Right this very second, in the heart of every struggling, undiscovered screenwriter, in the dark, hidden corner deep within, there is a voice, a clear whisper, saying one thing:

You're never gonna figure this out.

And this is not referring to the story with its gaping hole, the finale missing a payoff, the hit and miss humor, the flat title.

I'm talking about freedom. The freedom to work as a screenwriter. Compensation for a home for family and a life. The resources to wake up and ply your craft and pay the freight, without obstacle. The chance to see your writing made into pictures, to work with the industry's best, to fulfill this goal of professional screenwriter. Hollywood success.

Behind this voice is the idea that somehow, some way, you'll find the hero, or the hook, logline or pitch that will punch your golden ticket. If you could only figure out what the studio wants, if you can only get a solid bead to this game, you know you can write and execute. What is the script I should write to get an agent? What is the one that will sell? It's not that I don't know how to write, I know how to write screenplays, I just need to know what they want, even though I think I know what they want, but I don't think I have the idea that they want. Yeah.

I'm not gonna figure this out, whispers the voice.

Why this uneasiness? Does it originate within ourselves? I don't think so. But where does it come from? The daily obsession with box office grosses? The news of the seven figure deals to newbies? The endless procession of boneheadedly conceived franchises-in-waiting arriving in the theatres every Friday? People winning Academy Awards for movies you would not be caught dead writing? Recognizing an idea you came up with years ago on your couch, produced with a $130 million budget drowning in CGI?

All these things are but a few of the possible reasons why this seeds unhealthy doubt and confusion in the modern screenwriter. Tracking these forces outside us and beyond our control in an effort to trudge the path to a successful screenwriting career will prove to most to be unproductive and corrosive. Basically, trying to figure out what Hollywood wants will land us in a resentment that makes "giving up" a sane response to the very challenge which used to inspire us. In short, we cannot chase a perceived trend and remember our dreams.

You cannot look at the marketplace and find your voice. You can find ideas, trends, and inspiration there, perhaps, but you can find these things driving in traffic as well. But listening to your voice is the key to creating original, compelling stories.

Your life is your own story. You have a completely unique thread of experience. By allowing yourself to express these emotional experiences, your screenplay, your story, will be different from any other and powerful, as original as your fingerprint.

Why is it powerful? When we have the courage to be specific about what we know about living, we create an authentic world an audience recognizes as the life they are living on planet Earth. This connects your audience to your story. This connection is the foundation of the phenomena of story.

Why does story mean so much to us? We recognize the triumphs and tragedies of our lives, with all the hilarity and tears. By seeing it, we are validated and it underscores meaning and purpose to living.

If we don't use what we've collected in life in our hearts and spirits, then our story loses its authenticity and the connection the audience should make fails. They do not see themselves, and when they leave the theater, they do not call their friends. When people do not call their friends after seeing a movie, the movie bombs.

When a writer opens their person to their work, when they allow themselves to be vulnerable, to risk exposure of the secrets of their life story, they take a huge step towards creating a screenplay of substantial value, a screenplay with a greater potential of a large number of tickets sold.

This is precisely why art and commerce have remained bedfellows for thousands of years. To look at the relationship between art and commerce as adversarial or incompatible is just plain foolish. Art happens when people invest their spirits in their work without fear, and story is artful when the writing is truthful and the writer is authentic.

And what do we have to be honest about? We can only lie about what we know, and we can only tell the truth about what we know. And that is what has happened to us, our life story. This is what we share.

This is not a pitch to write "what you know." This is not about writing stories about where you work or where you live. This is about writing about what you felt. You can imagine characters and worlds and actions and speech you've never personally experienced, but if you remember to infuse your choices with your emotional and spiritual struggles and victories as a human being, your screenplay will be different in the very best sense of the word.

The question you have to answer is not what does Hollywood want today. The question is how honest of a writer do you want to be. I guarantee you can write a blockbuster, you can write a box office hit. This will happen when you find an audience. And the correct path to this crowd of people is listening to yourself. If you practice, you will develop an inner ear for who you are and what you know and you will become masterful in loading your work with your fingerprints. Writing is personal work. You are the guitar. You are the box of paint. Give of that and your audience will remember why life is good and they will talk of you.

About the Author
Winner of the Waldo Salt Screenwriting Award at the Sundance Film Festival for LOVE LIZA, Gordy Hoffman has written and directed three digital shorts for Fox Searchlight. He made his feature directorial debut with his script, A COAT OF SNOW, which world premiered at the 2005 Locarno Intl Film Festival. A COAT OF SNOW made its North American Premiere at the Arclight in Hollywood, going on to screen at the Milan Film Festival and the historic George Eastman House. Recently, the movie won the 2006 Domani Vision Award at VisionFest, held at the Tribeca Cinemas in NY. A professor at the USC School of Cinematic Arts, Gordy is the founder and judge of BlueCat Screenplay Competition. Dedicated to develop and celebrate the undiscovered screenwriter, BlueCat provides written script analysis on every script entered. In addition, Gordy acts as a script consultant for screenwriters, offering personalized feedback on their scripts through his consultation service, www.screenplaynotes.com. For more articles by Gordy on screenwriting, visit http://www.bluecatscreenplay.com.

A Radio Show for Writers and more...

A new radio show devoted to book marketing made its debut on Tuesday, March 21, 2006 on Achieve Radio, noon to 1 p.m., MST. Host Francine Silverman will talk with authors, publishers and publicists, providing listeners with a unique perspective on book promotion.

To access Book Marketing with Fran, go to http://www.achieveradio.com and click “Click to Listen” at top of page. Should you miss the show, click “Shows & Hosts” on the left and scroll down to Fran’s show and click, “More-Click Here” for the archives.

Patricia Fry, president of SPAWN (Small Publishers, Artists, and Writers Network) and author of 24 books, will be Fran’s first guest. Patricia’s latest book is The Right Way to Write, Publish and Sell Your Book (Matilija Press 2006), a comprehensive guide for hopeful and struggling authors.

Fran is author of Book Marketing from A-Z and editor publisher of Book Promotion Newsletter, http://www.bookpromotionnewsletter.com

Issue 160: April 8, 2009

ISSN 1545-5599
Issue 160: April 8, 2009

Issued every other Wednesday since 2003

In This Issue:

(4) FROM THE PEN OF......


10 Ways to Build Your Author Platform Online: Get Published, Sell More Books and Be an Online Superstar
By Stephanie Chandler

When I ventured into the publishing world like an eager puppy in 2003, agents and editors asked me the same old tired question: “What's your platform?” As one agent told me, “You need to have an audience of thousands that want to buy your book.”

Because the publishing industry, like so many others, cannot afford to take too many chances, authors are expected to come to the table with a ready-made audience. Determined to turn rejection into acceptance, I decided to take matters into my own hands. This recipe worked like a charm.

Whether you're just starting out in publishing or you have dozens of books to your credit, having a platform is a sure-fire way to make agents and editors fall in love with you and to sell plenty of books. The quickest way to reach the finish line is to start on the Internet. Here are the steps to get started on your journey to publishing success.

1. Launch a Website: No matter where you are in the process, a website is a place to showcase your talents. Use yours to build an audience, share samples of your work, showcase your accomplishments and impress publishing professionals.

2. Host a Blog: A blog is essentially an online diary where you post brief entries (one to three paragraphs) about topics related to your work. This can be a wonderful creative outlet for a writer, not to mention a savvy promotion tool. Do it right and your audience will find you. You can peruse all kinds of blogs at http://www.BlogCatalog.com. To start yours, check out http://www.Typepad.com or http://www.Wordpress.com.

3. Publish a Newsletter: Build loyal fans for life by publishing an interesting electronic newsletter with content related to your book(s). My first newsletter went out to a whopping eight people several years ago. Today it goes out to thousands of subscribers. Get started with http://www.ConstantContact.com or http://www.iContact.com.

4. Form Online Partnerships: Find people who reach a similar target audience and look for ways to promote each other. You can publish articles on each other's websites or newsletters, host an event or contest together or even share a blog. Be creative and pool your resources.

5. Get Some Experience: Write for industry publications and related websites to build your credibility. Writing opportunities are abundant on the Internet. Go out and find them.

6. Participate in Online Forums: Find online communities where your target audience looms and make a name for yourself by sharing information. If you really want to stand out, start and lead a group. A good place to start is http://groups.yahoo.com.

7. Leverage Social Networking: Sites like MySpace.com, LinkedIn.com, Facebook.com, Twitter.com and countless others are ripe for finding and building an audience. Create an interesting profile and get active in social networking communities. The biggest cost here will be in your time so spend it wisely and identify the best opportunities to expand your reach.

8. Moderate Yourself: Everything you do on the Internet is subject to live on forever. Consider the image you want to portray and make sure everything you do and say reflects that.

9. Look the Part: Get a professional photo taken. Post it on all of your profiles so visitors can feel like they know you. You will also be glad you have that handy when a reporter comes along who can use it along with the profile they write about you!

10. Create a Bio: Many sites allow you to post a bio with your public profile. Make sure you have several versions of your bio readily available in short, medium and long formats. This will not only save you time in having to recreate it each time, but it will ensure that your message is consistent.

Stephanie is the author of several business and marketing books including “The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books.” She is also the founder of http://www.BusinessInfoGuide.com, a directory of resources for entrepreneurs and http://www.TheBusinessGrowthConnection.com, a marketing company specializing in custom electronic newsletters. Sign up for her monthly newsletter for more tips of resources!


Are you looking to publish your book on Amazon? Grab a free e-book here that will show you
exactly how: http://book-template.com/51231dsaaADS43SDFd32register.html
Layout your book interior and cover professionally and easily: http://www.book-template.com



Paul and Sarah Edwards had been working from home since 1980 and considered experts.

Now Sarah has become active in Transition Initiative movement, based on permaculture principles and has asked Paul to join her, which he has. He now bills himself as "public affairs consultant"

Also, the couple just launched http://dev.wishthedoctor.com/index.php inviting readers to post what has helped you get well, stay well or live well that the doctor didn't tell you about. "It might help someone else avoid the frustration, discomfort or trauma you have suffered." It also invites viewers to search helpful ideas others have discovered. "With respect to our doctors no one can know everything. Since we're all a little different, what is helpful for one person may not be for another. Someone here just might have an answer to your problem."

More good news for the Edwards - Dummies asked for a new edition of Home-Based Business for Dummies and they made a deal with their co-author "that will minimize our time while focusing the book on our new direction," says Paul. "The advance is a pittance, but in today’s economy, every bit helps and I expect the publicity will make this worthwhile for what we’re doing now."

Valerie Connelly, Publisher at Nightengale Press, is putting together a collection of "letters" or essays to the new grandparent and grandparents-to-be from those who have become and are currently grandparents. She is directing this query only to professional writers.

The idea is to create a humorous, touching, honest book of perspectives for the grandparent-to-be. There will be as nearly an equal numbers of both men and women in this anthology as possible.

1) Interested published authors need to contact Valerie Connelly by Monday, April 15th expressing their interest at publisher@nightengalepress.com
2) Include a short bio and a listing of your published titles.
3) Please submit a working title with a short overview.
4) If you know another professional/published author who might be interested, please pass this idea along to them.

Valerie will contact you requesting you submit your essay by the deadline. Please do not send your essay until she contacts you.


Submit directly to publisher@nightengalepress.com

You will create a "letter" of 2,500 to 3,500 words, about your first-hand experience with grandparenting. This book is intended to bring to the novice grandparent the wonderful advice and wisdom of those who have (for lack of a less cliché expression) "been there, done that."

If you feel you need more guidance for your topic, or at least some sense of what Valerie is looking for, you may consider these ideas for use or inspiration:

1) First-timer's Expectations vs. the Real Thing
2) The Funniest Thing Happened on the Way to the Changing Table...and Other Humorous Events
3) Grandkids Say the Darndest Things
4) What Grandchildren Do to Light Up Your Life
5) Yes, You Can Give Them Back to Their Parents When...
6) Passing Along Your Talents and Skills to Your Grandkids...
7) When to Speak Up and When to Go Mute as You See Your Children Parenting Your GrandKids
8) How to Survive a Week with Grandchildren in your House
9) Traveling for the Holidays and Other Special Events, Such as Family Vacations, Trips to the Zoo, etc...
10) How to Successfully Spoil Your Grandchildren for the Better
Valerie be the Editor and will also publish the book at no cost to you. All participating authors get an equal portion of the net proceeds royalties, which may or may not make you happy to participate. But, rest assured your portion will be as fair and profitable as I can possibly make it. Of course, you'll be free to sell the book yourselves, and all pubcomps from sales through online sources and/or bookstores will be divided equally between the authors and editor. The publishing firm will take no royalty.


Danielle Hampson, executive producer of The Authors Show, sent me information about her show, available in two versions: (online) radio and TV. Here is the current TV shooting schedule. The TV studio is located in Tempe, AZ:
Thursday May 7 from 10:00pm to 1:00pm
Thursday May 21 from 10:00am to 1:00pm
For consideration, please reply to this email giving the following information:
Book title
Book genre
Year book published
Your phone #
Your website address

Our selection process is based on various criteria, including book topic and time of the year, with several guests selected for each videotaping session, each of whom will be confirmed by email. Respond to this email only if you wish to be considered for this TV shooting schedule. A new announcement is sent each month.

Get exposure for you and your book when you are a guest on TheAuthors Show. Check http://www.authorswebtv.com and see the type of exposure you can get when you appear on our show. Interviews are done at no cost to participants, with optional affordable marketing opportunities available for purchase if you wish to maximize your exposure beyond the initial broadcast. The optional program will be emailed to you with the guest selection confirmation.

Arlene Uslander, author of the popular book, That's What Grandparents Are For, is giving a one-time discounted offer of the book for Mother's Day -- ($10 + $2.00 postage, instead of the retail price of $15.95 + postage). She will personally autograph this hardcover, beautifully illustrated book of rhythmic, yet poignant verse, celebrating the very special bond between grandparents and grandchildren, meant to be read by children and grandparents together.

Limited copies left, so if interested, send check, plus name of person or persons for autograph (yourself, your friends, your grandchildren) to Arlene Uslander at 364 Barretta Street, Sonora, California, 95370.

If you have any questions, e-mail her at arleneuslander@gmail.com



Carolyn Howard-Johnson will present two seminars: at the National Stationery Show in New York, Monday, May 18, 2009 on "Move Upward in a Down Market with Free Publicity Exposure and Money-Making In-Store Promotions" and Tuesday, May 19, on "Grow Your Business Online for No $$$."

Carolyn will be debuting her newest book, A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques.

Carolyn has nearly three decades of retail experience and is author of the multi award-winning HowToDoItFrugally series of books for writers including The Frugal Book Promoter and The Frugal Editor


4) FROM THE PEN OF.......

Think Big, Market Big

If you want to market something in a big way, it has to be a Big Idea. Get into the habit of thinking beyond the limits of what is, and go for something big, both in marketing and in what you have to market. For example:

1. Think of a whole new occasion or reason to send a greeting card, then write an entire line of cards.

2. Think of one nonexistent book, article, or drama that you would trade all others to see, then write it.

3. Think of written products that others would be thrilled to see - children, the opposite sex, another ethnic group---and write something they would appreciate. (You should already be drawing from your experiences as a former child, a man or woman, or the member of a minority group).

Sit down right now and don't get up until you have thought of three Big Ideas that will help you expand your marketing approach. Start with a question, such as "Waht occasion calls for a greeting card where none are available?" "What would I like to read?" "What would I have liked to have read as a child?" "What nonexistent games would be fun to play and, of those, which would require a lot of writing?" Look around you and see new possibilities wherever words are - or should be - found.

from 101 Marketing Tips for Writers by Rebecca Rohan (CCI Publishing 1990).



Stacey Kannenberg, the "Get Ready to Learn Mom" and award-winning author of the Let's Get Ready series with Let's Get Ready For Kindergarten! and Let's Get Ready For First Grade!, http://www.cedarvalleypublishing.com, will be the guest of Pamela Osbey, host of Literary Pizzazz, http://www.blogtalkradio.com/literarypizzazz, on May 9, 2009 at 7:30 p.m. (CT).

Allie Theiss will be the guest of Craig Eugene, on http://www.themixtalk.com, on Wednesday, May 13, 2009 at 10 pm (ET) http://www.craigeugene.com

Allie is author of the Gypsy Magic For The Soul book series, published by Gypsy Girl Press in 2006 - 2007.


Two clients will be the guest of Brenda Black, host of Your Astrology Now on Achieve Radio: Debra Clement on Wednesday, May 20, 2009, and Michele Avanti on June 10, 2009.

Debra is also going to be a guest on John Hodge's show, Think Again!, on May 26 at 9 pm (ET). http://www.blogtalkradio.com/thinkagain, and on June 3, 2009 at 1 p.m. (MT), she will be the guest of Dawn McIntyre, host of Boldly Beautiful (soon to be re-named A New Day with Dawn) on the 7th Wave Network, http://www.boldlybeautiful.com/radio-show

Gerri Helm will also be Dawn's guest - on June 17, 2009 at 1 p.m. (MT).

Debra is the host of Anchored in Astrology on Contact Talk Radio. http://www.contacttalkradio.com/hosts/debraclement.html http://www.anchoredinastrology.com

Gerri is author of Trust God and Buy Broccoli (Femme Osage 2007). http://www.lifecoachgerri.com

Michele is author of GreeHee The Journey of Five (GreeHee Publishing 2006), the first of five epic fantasies in the "Tales of Tamoor" series, which won The NCPA 2007 Best Juvenile Fiction Award. http://www.GreeHee.com

Bobbi de Cordova-Hanks was a guest of Don L. Price, host of Challenge Radio Today on http://www.blogtalkradio.com/Don-L-Price, on Friday, April 3, 2009.

Bobbi and her husband, Jerry, are co-authors of Tears of Joy (Infinity Publishing 2003)

She is also doing a pre-interview with Donna Linn, host of The Uncommon Story, on http://www.showmetalkradio.com, on April 10, 2009.

Judith Sherven and Jim Sniechowski were guests of Sharon Sayler, host of Beyond Lip Service on http://www.blogtalkradio.com/beyondlipservice on March 28, 2009.

Judith and Jim's latest book is The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing 2009).

Shoshanna Katzman will be recording an interview with Dr. Sherill Sellman, host of WhatWomenMUSTKnow on the Progressive Radio Network, on April 10, 2009 for airing sometime in April.

Shoshanna also pre-recorded an interview with Dr. Christine Horner, host of a podcast called Natural Health Yak, http://www.Yaktivate.com that will be up on her website on Friday for a month and then available for a year after that. http://www.radioforyourhealth.com

Shoshanna is author of Qigong for Staying Young: A Simple 20 Minute Workout to Cultivate Your Vital Energy (Avery Penguin Group 2003), and co-author of Feeling Light-The Holistic Solution to Permanent Weight Loss and Wellness (Avon Books 1997).

Pamela Harper will be the guest of Brian Sullivan, host of Enterpreneurial Moment on 1510 AM in Kansas City, http://www.1510.com and http://www.preciseselling.com, on Monday, April 27, 2009 at 9 a.m. (CT).

Pamela is author of Preventing Strategic Gridlock: Leading Over, Under & Around Organizational Jams to Achieve High Performance Results (Cameo Publications 2003). http://www.businessadvance.com

Lillian Bjorseth will be the guest of Dave Horne, host of The Career Mechanic, on Web Talk Radio, http://www.webtalkradio.net, on April 23, 2009 at 1 pm (ET). http://www.thecareermechanic.com

(See more about Lillian below)



Lillian Bjorseth, author of the new third edition of Breakthrough Networking: Building Relationships That Last (Duoforce Enerprises), is co-producing the Greater Chicago Networking Extravaganza. She is co-founder of the event, the eighth of which is being held April 29, 2009.

Participants grow their network and their networking skills through open and structured networking activities.


Mike Davis, host of Kids and Sports on Advice Radio, was named one of Talkers Magazine's Frontier Fifty (A Selection of Outstanding Talk Media Webcasters). http://www.adviceradio.com

Sunny Goodman, one of Betty Jo Tucker's favorite hosts on BlogTalkRadio, announced that Monday, April 6, would be "Betty Jo Tucker Day" on her early morning show.


Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of:

BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24

Subscribers are entitled to a 20% discount on the book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US.

Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code).

If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure.

Issue 161: April 22, 2009

ISSN 1545-5599
Issue 161: April 22, 2009

Issued every other Wednesday since 2003

In This Issue

(1) Feature Article
(2) Promotion Coups
(3) Grist for Your Mill
(4) Subscriber Seminars
(5) Contest
(6) Progress Report
(7) Kudos


Needless to say, I am thrilled that my book, Talk Radio Wants You, is finally out. The shipment could not have arrived at a worse time- the first night of Passover and right before the Easter holiday. I have been preparing my promotional activities since the summer, but, of course, creating a buzz takes time.

The question is, do I keep faxing and emailing releases to the same group of people who I thought would be my best market, i.e., publicists, if none of them respond? I ask you out there.

I want to thank those subscribers who stepped up to the plate in helping me promote the book.

There is a blurb about my book with the cover image on the left side of the page - scroll down:


Sell More Books to Libraries
by Fern Reiss

You can sell lots of books to libraries-if you know how to approach the library market. Here are my top tips on breaking into this lucrative part of the book business; for more tips, see http://www.PublishingGame.com/libraryreport.htm.

Go for reviews

The way most libraries make their purchasing decisions is via the reviews in the major trade journals-Publishers Weekly, Library Journal, School Library Journal, Kirkus, and Foreword Magazine. So it's important to be sure your book is reviewed in those publications. If you've published traditionally, you can expect your publisher to handle this step (though it can't hurt to ask the publicist or editor if this will happen automatically-and follow through to make sure it does.) If you're self-publishing your book, be sure you send a bound galley (not a finished book) to these publications at least five months before your publication date-that is, five months before the books become available to bookstores, Amazon, etc. A good review in one of these review journals (and for the purposes of publicity, usually even a bad review is a good review) can lead to several thousand library sales.

Take the back door into reviews

If you don't get a review in one of the major publications, consider taking the back door approach if appropriate: Go for a review of the audio version of the book. (Hadn't considered doing an audio book? Start thinking about it.) The audio review section of Library Journal, for example, is easier to get into than the print section, so in lieu of a review of your printed book, think about whether it might be worth producing an audio version-if only to make librarians aware of your book title. If they review the audio of your book, be sure to make it clear that there's also a printed version-in which case they'll mention it in the context of the review.

Figure out how your book is unique
Libraries are always trying to fill gaps in their collections (as opposed, for example, to bookstores, which are only trying to fill collection gaps if they see a strong consumer demand for the niche). But for librarians, niche books are very desirable. So if you can position your book so that it's a 'the only' title-the only book on cooking whole meals in a fondue pot, the only book on how to have a six-figure career without ever leaving your house, the only book on how the world might have been different if JFK hadn't been shot-you have a strong shot at library sales.

I positioned my book, The Infertility Diet: Get Pregnant and Prevent Miscarriage http://www.InfertilityDiet.com) as the only book on how to treat infertility and miscarriage nutritionally. I positioned Terrorism and Kids: Comforting Your Child (http://www.TerrorismandKids.com) as the only book on how to talk to your kids about 9/11. (That's not true anymore-but it was when the book first came out, shortly after September 11th.) With The Publishing Game (http://www.PublishingGame.com) books I had a problem, because they were not the only books on how to find a literary agent, how to self-publish, and how to successfully promote your book. So I figured out another tactic and positioned them as the only 30-day step-by-step roadmap to these topics. Because I was able to position my books as 'the only' books in their category, they all enjoyed reasonable library sales.

Speak at libraries

The more speaking you can do at libraries, the better your library sales are likely to be. (Also, the more speaking you do at libraries, the better your bookstore sales will be, because at least some of the patrons who come hear about your book at your library talk will then go out and purchase the book at their local bookstore. So how do you get library bookings?

First of all, libraries are often more likely to book programs than readings. So think about what sort of package you can put together that would interest a library audience. When I was promoting my Publishing Game series to libraries, I offered librarians a choice of several different length programs on finding an agent, self-publishing, and book promotion. Each was available with a question/answer session and an autographing session. Just a straight book reading or signing wouldn't have been of much interest-but the more in-depth program appealed to authors, and the libraries were able to provide full-house audiences every time they ran the program.

Second, remember that libraries have budgets for programming. Although many authors do library talks at no charge, you can charge for library programs. I charged $500 per talk for my one to two hours at each library-and got it at libraries across the country. Not only that, but the publicity that the libraries did in advance to announce my talks contributed to book sales and buzz in every town to which I traveled.
Tailor your website to libraries

Most authors know they're supposed to have a website. But the more you tailor your website towards library sales, the better those library sales are likely to be. So think about libraries when you're putting together or updating your website. In addition to a section for the press, put up a section specifically for librarians. Include any special publicity aimed at libraries, any articles you've written for the library market, any ideas you'd like to see the libraries implement for your book.

My website section for librarians includes a contest aimed specifically at libraries, my book's reviews in the trade journals, ordering information, my terms for library book orders (though this is uncommon, as most libraries will order via wholesalers, not directly), my offer of a column for library newsletters, my offerings of programs and lectures to libraries (and the consequent booking information), and endorsements by librarians who've booked me as a speaker. For some more ideas on what you could put on a library section of your website, see http://www.publishinggame.co/booksellers_librarians.htm
So start thinking libraries. Because there are lots of libraries-and thus, lots of potential sales.

Interested in learning more about selling books to libraries? Find out more at http://www.PublishingGame.com/libraryreport.htm.

Fern Reiss is CEO of PublishingGame.com http://www.PublishingGame.com and http://www.Expertizing.com and the author of the books, The Publishing Game: Find an Agent in 30 Days, The Publishing Game: Bestseller in 30 Days, and The Publishing Game: Publish a Book in 30 Days as well as several other award-winning books. She also runs The Expertizing® Publicity Forum where you can pitch your book or business directly to journalists; more information at http://www.Expertizing.com/forum.htm. Sign up for her complimentary newsletter at http://www.PublishingGame.com/signup.htm



Max Elliot Anderson's blog, Books for Boys, reached the # 1 position on Google a few nights ago, when searching for Books for Boys.
"Here are a few of the things I've been doing in order to attract traffic, " he says:

My blog is a couple years old. I chose key words that most reflected the content of my blog, Books for Boys. I try to post several times per week and to include the blog link in emails, interviews, press releases, responses to other blogs, and things like this.

At first it didn't rank anywhere, considering over 30 million sites come up under this subject. Then it moved into the top 25. Later it moved to the top 12. It's been bouncing between # 3 and 4 for quite some time. This is the first time it's hit the top position.
It helps when others comment on the blog, and when they add links to it on their blogs and sites.

This was taken from Rick Frishman's newsletter:

Here's another instance of being ready for publicity, where a small, simple action made all the difference: In January 2006, on a flight from New York to Washington, DC, my client Kurt Eichenwald was holding in plain sight a copy of his newly published book, Serpent on the Rock: Crime, Betrayal, and the Terrible Secrets of Prudential-Bache (Broadway, December 2005).

Serendipitously seated next to Kurt was a producer from 60 Minutes. They quickly struck up a conversation. Eventually, the producer asked about Kurt's book and bingo! He was so intrigued by Serpent's absolutely true, documentary story of crime and corruption on Wall Street-which reads like a John Grisham or David Baldacci thriller-that, within a few weeks, 60 Minutes ran a full segment on Kurt and his book. Carrying a copy of his new book with him on his flight-that's all it took to put his book over the top and make a bestseller of it.

So keep in mind that publicity is a full-time, 24/7 job. Opportunities for it never stop! Continually tell the world that you're an expert in your arena and how you can help them. Good self-promotion can inspire, excite, and energize your prospective customers, clients, and buyers as long as you believe in it. Become a walking self-advertisement. Learn to spot opportunities to toot your own horn-as well as create them-and always be prepared to seize them and make all you can of them.



Rick Frishman urges readers to check out AUTHOR101UNIVERSITY being held on May 28, 2009

Rick is executive vice president at Ruder Finn, the second largest public relations firm in NYC, publisher at Morgan James Publishing and president of Planned Television Arts. His latest book, written with Robyn Freedman Spizman, is Author 101, Bestselling Book Proposals (Adams Media 2005).

Following her appearance on The Sheila Gale Show, Gerri Helms and Sheila are doing a tele-seminar together on May 17th, entitled "Making Lemonade in a Lemon Economy."

"We will offer tips on how to thrive, not survive in today's economy," Gerri explains. "It will appeal to those who have recently been unemployed, those who are affected by the media's gloom and doom broadcasting and anyone who wants creative ideas on saving money. The cost for the one hour seminar is $19.95."

Gerri is lowering the cost to subscribers to this newsletter to $10. To register, send an email to Lifecoachgerri@aol.com An audio file will be sent to all who register. If they miss the seminar, they can listen later.

Gerri is author of Trust God and Buy Broccoli (Femme Osage 2007). http://www.lifecoachgerri.com

Cindy La Ferle recommended this site for writers:


Cindy is author of Writing Home (Hearth Stone Books 2005), essays on home and family life


Harry Rinker, host of Whatcha Got?, a radio show on antiques, has launched "Meet the Author," a half-hour weekly author interview show on WXCI, Danbury, the campus radio station of Western Connecticut State University. All interviews are live, in-studio or pre-recorded in Danbury. Authors from Connecticut, New York City and its environs are considered. The book must be readily available in bookstores, Internet, etc.

If you live in the area and desire consideration for an appearance, send a review copy of your book, press kit (or bio) and contact information to: Harry L. Rinker, 22 Stillwater Circle, Brookfield, CT 06804.

Lighthouse Coastal Productions is the "Agent" for the ArtistFirst World Radio Network - a 15 year, 24 hour on-line Radio Broadcaster-Distributor. The show features live interviews with Independent Bands, Authors, and Great Personalities, as well as a huge playlist composed largely of undiscovered, brilliant artists. To be a "Guest", "Advertiser" or "Sponsor" on the ArtistFirst Network contact Agent@lighthousecoastalliterary.com

Guests on "Aging Outside the Box®," a syndicated show with Shirley W. Mitchell, receive a Press Release, Show Brochure, Short Show Post for placement on Websites and BLOGS, and a Show Page for their Photo, BIO, Banners, Logos and Links. To find out more about being a "Guest", "Advertiser" or "Sponsor" on the Show contact the Agent-Director-Producer at Agent@lighthousecoastalliterary.com or visit the Information Page at http://www.agingoutsidethebox.net/gpage17.html.

Conversations LIVE! Radio on Blog Talk Radio invites authors of all genres on the show.

I wrote to Cyrus Webb asking about the show and here is his response:

If you have review copies you would like to send, you can send one of each title to this address:
c/o C. A. Webb
105 McCornell Circle
Brandon, MS 39042

As you know I read all genres, so whoever you have in mind is fine for the show. We are reserving dates in May 2009 now. We are on Monday-Thursday at 12p.m. CST (1p.m. EST) and 7p.m. CST (8p.m. EST).

Don't forget that your authors can get free promotions through our new project The Write Stuff. We have a proud supporters section. All they have to do is email me at cawebb4@juno.com with TWS Proud Supporter in the subject line. In the body of the email I need the author name, their book title and their website and it will go on the site in that section.

The website is http://www.thewritestufftv.com. It will air primarily on the CW network this summer.
Cyrus A. Webb, Founder/President
Conversations Book Club, http://www.thebestbookclub.info
Conversations LIVE! Radio http://www.conversationsliveradio.com
"The Write Stuff" reality show, http://www.thewritestufftv.com
JOIN THE ADDICTION: Get hooked on books! 601-896-5616



PEN-shortlisted novelist, editor, & writers’ mentor Lisa Lenard-Cook will be teaching three classes. May 23rd, Re-Vision Means Re-Seeing, a 4-hour workshop in Ojai CA; June 26th-28th, What’s Your Story, an all-weekend writing intensive w/award-winning playwright Dale Griffiths Stamos in Venice CA; and beginning July 11th, Dream It, Write It, a 4-week online class at Authorlink.com. For more information, http://www.lisalenardcook.com.

Malana Ashlie is running a one-day workshop called Tools for Transformation in two locations.

The seminar will cover such topics as our connection to the earth, the change in process and the new energy coming in. It will address some questions as -
Can the wisdom of the ancient Mayans and Hawaiians, merged with universal principles taught from the time of Hermes, change the course of our lives and possibly the direction of the world? What in your life would you change if you could? How much money would you want, if you could have anything you desired without it?

The June 6, 2009 workshop will be held at the Vision Quest Metaphysical Bookstore, 2225 N. Scottsdale Road, Scottsdale.

The August 8, 2009 workshop will be held in St. Petersburg, FL

Register on-line at http://www.wisdompathway.com. Save $25 with early registration by May 10, 2009. (registration is limited to on-line or at the door). Fee is $125 at the door. Receive a Honduran 50 centavo coin with the image of Chief Lempira for pre-registering with full payment of $100.00 by May 10th.

A special evening-before event, Shamanic Journey to Identity Your Power Animal, is free to pre-paid and registered workshop attendees.

Malana is author of GRINGOS IN PARADISE: Our Honduras Odyssey Pathways To Inner Peace (BookSurge 2007), a traditional Naturopathic Doctor and holistic healer, a student of subtle energies, and a scholar of world religions.



Two subscribers have joined forces to create The National Association of Baby Boomer Women's new writing contest.

The contest is based on Chloe Jon Paul's book, Entering the Age of Elegance - A Rite of Passage & Practical Guide for the Modern Maturing Woman (Two Harbors Press 2009).

The NABBW http://www.nabbw.com and http://www.BoomerWomenSpeak.com have opened entries to all baby boomer women for a new writing contest, “Entering Your Age of Elegance - http://www.nabbw.com/display_news.php?nid=10. This contest offers women an opportunity to write their personal stories about entering midlife and beyond.

Dotsie Bregel, founder and CEO of the Association, says, “With age comes wisdom, and that wisdom is carried over into midlife. By entering this contest and telling us what the Age of Elegance means to you, we believe our mission of educating, empowering, and enlightening baby boomer women will be held strong. In this contest, women are asked to tell us - what does the Age of Elegance mean to you at this time in your life? Does it mean fulfillment? Exploration? Discovery? Rebirth? Reinvention? Where has this midlife journey taken you? We've already discovered what an exciting time this is in our lives … now we are offering women the opportunity to write about it; to expand upon their journey and to share it with others.”

Dotsie expects the NABBW contest to stir up a wide range of emotions and anticipates receiving entries from baby boomers from one end of the spectrum to the other. All boomer-age (born 1946-1964) women are invited to submit their essay to Dotsie Bregel at contest@nabbw.com with Age of Elegance in the subject line. Entries must be 500 words or less, in a WORD document, and emailed as an attachment by the May 31, 2009 deadline. Contestants should include the author’s name, email address and short bio (75 words or less) at the top of the attached Word document – and not in the body of the email.

The winner of the Age of Elegance contest will receive $100 and a free membership (or free renewal of their membership) in the National Association of Baby Boomer Women. Additionally, the winning story will appear in the “Our Voices - http://www.boomerwomenspeak.com/stories.php section at Boomer Women Speak, an affiliate Web site of the NABBW. To learn more about this contest and to read the full guidelines, visit the NABBW contest at



These are the radio spots I found for my clients:

Debra Clement will be the guest of Pamela Cucinell, host of AstroChatter on May 12, 2009 http://www.astrologyoasis.com
and the guest of Astrid Stromberg, host of Success Prep (and Brilliant Essence Radio), on August 5, 2009. http://www.brilliantessence.com/BERadio.html

Debra is the host of Anchored in Astrology on Contact Talk Radio. http://www.contacttalkradio.com/hosts/debraclement.html

Michelle Avanti will also be guest of Astrid Stromberg, on July 29, 2009.

Michele is author of GreeHee The Journey of Five (GreeHee Publishing 2006). http://www.GreeHee.com

Sallie Felton will be the guest of Lisa Hayes, host of The Relationship RX Show on Law of Attraction Radio Network, on April 30, 2009.

Sallie is co-author of the ebook, Clutter Free & Clear: Take Charge of Your Time and Space!! A How-to Book to Simplify Your Life and host of A Fresh Start with Sallie Felton, broadcast live in Seattle on 106.9 FM HD Channel 3 and on the Internet.

Melissa Zollo will be the guest of Rebekkah White, host of Heal Yourself Talk Radio, on June 17 at 1 PM (ET). http://www.healyourselftalk.com

Melissa is author of two audio programs: Discover the Power of Imagination and How to Unleash the Power Within and Attract Money

Larry Buttram was the guest of Steve Kendall, host of BibleStudyCafe, on April 15, 09 at 10 a.m. http://www.BibleStudyCafe.com

Larry is author of three books in the False Witness series, all published by New Virginia Publications: False Witness (2004), Honor Thy Sister (2005) and The Third Generation (2007)

Shoshanna Katzman's interview with Dr. Sherrill Sellman, host of WhatWomenMUSTKnow on the Progressive Radio Network, will air May 11, 2009 at 2 pm.

Shoshanna is author of Qigong for Staying Young: A Simple 20 Minute Workout to Cultivate Your Vital Energy (Avery Penguin Group 2003) and co-author of Feeling Light - The Holistic Solution to Permanent Weight Loss and Wellness (Avon Books 1997).

Donna Maria Coles Johnson will be the guest of Deb Bailey, host of CoachDeb on Blog Talk Radio on May 29, 2009. http://www.blogtalkradio.com/CoachDeb


Donna Maria is host of Indie Business Radio on Global Talk Radio. http://www.indiebusinessradio.com

Her latest book is Lifestyle CEO Book: How to Break all the Rules, Build Your Own Corporate Ladder and Create the Life You Love (Lifestyle CEO Media 2006).

On May 16, 2009, Celeste Terry will be the guest of Tarsha Polk, host of Let's Talk Success with The Marketing Lady, on Blog Talk Radio, http://www.blogtalkradio.com/letstalksuccess

Celeste is host of the Demystifying Non-Profits radio show on Global Talk Radio - http://www.globaltalkradio.com/shows/demystifyingnonprofits - and author of Transforming Non-Profits For Relevancy in Challenging Times (2008)



Marianne Berkes' children's picture books. Over in the Jungle, a Rainforest Rhyme (Dawn Publications 2007), has been nominated for the NYSRA's Charlotte Award. Students, Grades K-2 will vote on ten nominated picture books from April 2009-April 2010 for their favorite book which will get the Charlotte Award.

"Being a former New Yorker, I am so thrilled that one of my books has made their list!," she says.

Marianne offers a tip for other children's book authors: Have your publisher send review copies to various state reading associations. That is how two of my picture books have won some wonderful awards: namely the Blue Hen Award (Delaware). the Chicadee Award Nominee (Maine) the FRA Honor Book Award (Florida), a Young Hoosier Nominee 2008-2009 (Indiana) and now a Charlotte Award Nominee (New York). Once you are a nominee, school librarians will of course be ordering your book for their libraries

I have also recorded an audio CD where I read Over in the Jungle, a Rainforest Rhyme and then sing the song. Have begun to market on my website.

If any of you have suggestions on how to promote this audio CD and my other one for Over in the Ocean, in a Coral Reef, I'd love to hear from you.

Marianne's newest children's book is Over in the Arctic, Where the Cold Winds Blow! (2008).

Lillian Bjorseth, author of the new third edition of Breakthrough Networking: Building Relationships That Last, was interviewed April 3, 2009 on Chicago Fox TV about how Michelle Obama greeted the queen of England, her penchant for sleeveless dresses and what they “say” about her, a comparison to Jackie O, etc. You can see the interview at http://www.duoforce.com


Francine Silverman, P.O. Box 1333, Riverdale, New York 10471, is author of:

BOOK MARKETING FROM A-Z (Infinity Publishing 2005) written by 325 paid subscribers to Book Promotion Newsletter. http://www.amazon.com/s/ref=nb_ss_gw/102-0106967-2029708?initialSearch=1&url=search-alias%3Dstripbooks&field-keywords=Book+Marketing+from+A-Z&x=22&y=24

Subscribers are entitled to a 20% discount on the book. Contact Fran at franalive@optonline.net for code. The publisher's toll free number does not work outside the continental US and orders cannot be processed from its website for shipping outside the US.

Subscribers in foreign countries who wish to purchase the books with the discount may email Michelle at michelle@infinitypublishing.com or fax an order (610/941-9959). She will provide confirmation that your order has been received and will be processed promptly. When using these options subscribers should put everything to Michelle's attention and reference the Promotional Code (contact Fran for code).

If emailing Michelle, DO NOT put your credit card number in any email correspondence as this is not secure.

Banyon Publishing also offers...

Betty B's Arcana Connection by Betty Bradford Byers


Short Stories Corner

Poetry Corner

Write On Southwest...Book Reviews by Connie Gotsch


Book Reviewer's Corner

Public Service links

And so much more!

| Return Home | The BOOK DOCTOR | The BANYON NETWORK | The Banyon Buzz Newsletters | The Aton Project Newsletters | Contact Us |

Copyright © 2015, BanyonPublishing.com. All rights reserved.